Transcript Slide 1

WELCOME AWAG 2013
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SUN EXPOSURE GUIDELINES
SKIN’S BIOLOGY
• Cells in the lowest layer of the epidermis (the outermost layer of skin)
produce melanin, the pigment that gives skin and eyes their color.
• The more melanin the skin has, the darker the skin appears.
Produce Melanin
Use
Influences of UV-A and UV-BOrder
on theof Skin
• UV-B
• UV-B rays cause sunburn, a red inflammation
of the skin affecting the epidermis.
• UV-A
• UV-A rays penetrate into the dermis,
eventually causing wrinkles and sagging.
of Use
Effects of Skin Darkening CausedOrder
by UV-rays
• Skin after exposure to
• UV-Rays
• Skin before exposure to
• UV-Rays
Melanin Increase
• Epidermis
• Melanin
Pigment
• Melanocyte
Use
UV-rays Order
and theof Skin
• Epidermis
• Epidermis
• Dermis
• Dermis
• Before exposure
• After exposure
SKIN CANCER
• The most serious skin condition that you can develop from UV
exposure is skin cancer.
• Everyone, regardless of skin color, is at risk of skin cancer.
• Skin cancer is curable.
• Did you know, skin cancer can start in areas that have never been
exposed to the sun because it spreads through the blood stream, so it
can appear anywhere on the body.
• Up to 90% of the visible changes commonly attributed to aging are
caused by the sun.
SUN PROTECTION
Q: WHAT YOU SHOULD KNOW
Sun damage is cumulative
The only safe tan is self tanning.
Premature aging is due mainly to sun exposure.
Q: HOW MUCH SUNSCREEN DO YOU NEED? WHEN DO YOU APPLY AND RE-APPLY? DO
YOU
NEED SUN PROTECTION EVERY DAY?
•
•
•
•
Apply one ounce (two tablespoons) of sunscreen to their entire body 30
minutes before going outside.
For application to the face only, apply a pearl-sized amount (when using a
cream), and a quarter-sized amount (when using an emulsion).
Sun protection is to be worn daily.
Reapply every two hours or immediately after swimming or excessive sweating
SUN PROTECTION
•Look for one of these seals “Daily Use” or “Active Use” from the Skin Cancer
Foundation on Shiseido sun products.
•SPF is “Sun Protection Factor” – it refers to the number on the sun products.
The higher the SPF number, the longer you will be protected from the sun’s rays.
•Broad Spectrum provides equal amounts of UVA and UVB protection.
SPF is your BFF Everyday!!
Leisure/Outdoors
Introduce Ultimate Sun Protection for complete protection from UV rays at every angle.
Urban
Introduce Urban Environment for daily protection. Protect skin’s from all external environmental aggressors
such as UV rays / air pollution / dryness.
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SUNCARE
Suncare
Daily Protection and Active Protection
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NEW
Perfect Hydrating
BB Cream
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PERFECT HYDRATING
BB CREAM
A multifunctional BB cream with a
makeup and skincare benefits, for
bright, vibrant skin that is
moisturized and protected.
• Gives skin a bright, flawless, even tone.
• Conceals pores and minimizes skin roughness.
• SPF 30
• Formulated with moisturizing ingredients.
• Formulated with Thiotaurine and Rose Apple Leaf
Extract, proven to counteract oxidation.
Medium
Deep
2 Shades
30mL
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HOW TO USE
• Apply a generous amount of cream evenly
over the face.
• Apply in the morning, after your regular
skincare.
– Can be used directly after facial cleansing.
• To remove, wash with your regular
cleanser.
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SUNCARE
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SUNCARE
NEW
Urban Environment
Tinted UV Protector
SPF 43
Oil-Free
Advance Protection.
Flawless
Complexion.
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FEATURES & BENEFITS
Urban Environment
Tinted UV Protector SPF 43 Oil-Free
• Advanced UV protection:
• SuperViel UV 360
• Profense CEL
• Hydro-Restoring Complex for long lasting
moisture
• Broadspectrum UVA & UVB protection
• Oil-Free
• Feather light texture
• Easily blends to match a wide range of skin
tones
• Natural glowing finish
• Water Resistant 40 Minutes
30ml
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UVA/UVB BROAD SPECTRUM
PROTECTION
Sun Protection Eye Cream SPF 34
This eye cream improves the look of delicate skin
around the eye area while moisturizing,
preventing the appearance of wrinkles and
protecting against UVA and UVB rays.
15ml
The Active Seal is used for sunscreens that
should protect the wearer from extended
sun exposure, such as exposure received
outdoors during recreational activities.
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UVA/UVB BROAD SPECTRUM
PROTECTION
Extra Smooth Sun Protection SPF 38
A highly nourishing anti-aging sunscreen
that defends against powerful UVA and UVB
rays which cause sun burn, cell damage,
dryness, roughness and premature signs of
aging such as fine lines.
Extra Smooth Sun Protection Cream SPF 38 (for
face)
SRP:
50ml
Extra $30.00
Smooth Sun
Protection Lotion SPF 38 (for face
and body)
100ml
The Active Seal is used for sunscreens that
should protect the wearer from extended
sun exposure, such as exposure received
outdoors during recreational activities.
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• Additional Tips for Sun Protection
•Seek the shade, especially between 10 AM
and 4 PM. This is when sun’s rays are
strongest.
•Do not burn.
•Avoid tanning and UV tanning booths.
•Cover up with clothing, including a broadbrimmed hat and UV-blocking sunglasses.
•Examine your skin head-to-toe every
month.
•See your physician every year for a
professional skin exam.
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WHITE LUCENT
Daily Correction &
Intensive Treatment
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WHITE LUCENT
The latest spot targeting
innovation from
Shiseido.
New
White Lucent
Power Brightening Mask
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POWER BRIGHTENING MASK
A powerful mask that delivers an immediate
brightening effect after just one use.
An innovative delivery
system, inspired by a
trans-dermal
procedure.
6 Masks
Dramatically
increases the amount
and penetration of
brightening and
melanin eliminating
ingredients.
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KEY INGREDIENTS
White Lucent Power Brightening Mask
● Imbeds brightening ingredients deep within the skin and ejects excess
melanin.
- Ion Force Complex
● Inhibits activity of enzyme tyrosinase and inhibits melanin generation and
formation
- 4MSK (Shiseido patented ingredient potassium 4- methoxysalicylate)
● Inhibits activity of melanocytes in spotted areas where excess melanin is
produced
- Plant Extracts
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HOW TO USE
1. Fit the mask over the upper half of the face

Use after softener.
2. Press over the entire face to secure the mask
3. Remove the mask after 10 minutes
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RESULTS
White Lucent Power Brightening Mask
Immediate Results
79% felt a brightening effect after 1 use
85% felt an immediate moisturizing effect
After 10 days of using both White
Lucent Serum and Mask together
• 93% saw skin become brighter
• 90% saw dullness improve
• 80% saw spots reduced
• 92% saw skin damage repaired
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Visit one of our counters on your military base or aafes.com