Rafiki Airways

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Transcript Rafiki Airways

Rafiki Airways
Online Booking and Check-in system
Company overview
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Budget airline
Operates out of Africa, Asia and Australia
72% bookings via phone, 28% via travel
agency
‘No frills’ service
Problem/Opportunity
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No online functionality
Restricts convenience service availability:
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Online bookings
Online check-in
78% of customers fly with no check-in
baggage
Current COBOL system doesn’t allow for
online functionality
Booking process
Current environment
Customer
Rafiki Sales
Staff/Travel
agency
Decides travel
location and date
and contacts Rafiki
No
Searches system
for available flights
and seats
Receives ticket
Seats
available
Yes
Books seat, processes
payment, issues ticket
Future environment
Decides travel location
and date and logs onto
website
No
Prints ticket
Customer
Searches for
available flights
and seats
Seats
available
Yes
Books seat,
processes payment
Check-in process
Current environment
Customer
Requests to checkin for flight
Makes
booking
Receives
boarding pass
No
Rafiki Sales
Staff/Travel
agency
Confirms booking
for flight
Booking
found
Yes
Luggage?
Yes
Checks
luggage
Allocates seat,
prints boarding
pass
No
Future environment
Customer
Accesses check-in
page
Makes
booking
No
Enters search
criteria
Booking
found
Yes
Selects seat,
prints boarding
pass
No
Luggage?
Yes
Rafiki check-in
staff
Checks
luggage
End
Options
1.
2.
3.
Option 1 - Do nothing
Option 2 - Upgrade a portion of the system
to Object Oriented system
Option 3 - Full upgrade systems to Object
Oriented system
Option 1 – Do nothing
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Reduction in available resources to maintain
and enhance system
Unable to offer revenue generating, cost
reducing functionality
Decline on ROI of enhancements over time
due to high development and maintenance
cost
Option 2 – Implement Java GUI
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Online booking interface for customers
Online check-in interface with customers
Existing COBOL system will be integrated with the
new front using a message queue approach
Implementation of a CASE environment to assist
with the Java development
Change from classical Waterfall life cycle model to
the Spiral model to gain greater control and visibility
over risks.
Option 3 – Redevelop Entire System
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The initial development costs to upgrade all
processes would be too great
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The return on investment would be unfeasible
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Initial Development Costs: $ 40 Million
Return of Investment: 6 years
Too greater risk in investing all resources into
updating new system completely
Feasibility Analysis
Criteria
Weighting (%)
Option 1
Option 2
Option 3
Operational
25
0.75
0.25
0.5
Technical
20
0.6
0.4
0.2
Economic
25
0.5
0.25
0.75
Legal/Contractual
10
0.3
0.1
0.2
Political
5
0.15
0.05
0.1
Schedule
15
0.15
0.3
0.45
Total
2.45
1.35
2.2
Proposed solution
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Considered OO COBOL, Java, VB.Net
Java was chosen as its
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Good for web based
Scalable
Speed advantages for software run off a server
Proposed Solution
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Java based object oriented GUI providing
Rafiki a web presence whilst maintaining the
COBOL batch processing back end
Provide greater flexibility and ease for
customers using Rafiki Airways.
Increase customer base and increase
revenue whilst reducing operational costs
Modelling Tools
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Spiral lifecycle model
Evaluate the first prototype in terms of its
strengths, weaknesses, and risks
Define the requirements of the second
prototype
Plan and design the second prototype
Construct and test
Project risks
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The solution does not meet the clients needs
Inadequate funding to complete project
Security
Privacy
Incorrect application of design tools and UML
standards
Implementation Approach
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Phased implementation
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Start date 1st June 2009
End date 21st July 2010
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Project costs and benefits
The table below outlines the total benefits and costs anticipated with the
implementation
Benefits (1 years)
Costs (1 years)
Salary savings
$ 500,000
Maintenance
$ 800,000
Internal cost savings
(real estate for
sales staff,
paper, postage
of tickets etc)
$ 500,000
Implementation (only first
year)
$ 15,000,000
Cash flow
improvement
$ 9,000,000
Hardware and software costs
$ 200,000
Marketing
$ 1,500,000
Total Costs
$ 17,500,000
Total Benefits
$ 10,000,000
Benefits Realisation Plan template
Benefits Realisation Plan
Project Objective
Project Outcome
Benefit to be
achieved
Benefit Class
Estimated
Benefits ($)
Target Date
Stakeholder(s)
responsible
Status
GUI design example
Booking
option
Online checkin option
GUI design example continued
GUI design example seat selector
Thank You From SAS