Transcript Location Based Services

1
My Road to
台大資工系 (1978-1982)
University of Michigan (1984-1990)
台灣科技大學 (1990-2000)
友邁科技 (2000- date)
satisfying people’s needs
Here and Now!
Service Commerce
Groupon 是世界上第一個以從事「服務業的交易」
為主的大型網站
Local Service Commerce
Logistic enables remote “commerce in goods” not
“commerce in services”
There are only local availabilities when you are
looking for services - location sensitive
LBS will be the key to the success of
e-commerce in services
Location Based Services
2002
Key Issue of LBS
Positioning technologies
Software platforms of handsets
Mobile network access
UrMap
 Founded in 2000
 # 1 Map Service Provider in Taiwan
 # 1 Location Based Service Provider in Taiwan
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Awards
 Top 100 Websites (Taiwan) – Winner 2009 & 2010
 Red Herring Global 100 – Winner (Jan., 2009)
 Red Herring Asia 100 – Winner (Dec., 2008)
 Red Herring Asia 100 – Finalist (Sep., 2007)
 Coolest Web 2.0 Website in Taiwan (Jan., 2007)
 #1 (60% voters’ choice)
 Information Month Award (Aug., 2006)
 Best information application and product
 Digital Publication Award (May, 2006)
 Innovative digital content
 7th Click! Awards (May, 2006)
 Best web technology of the year
 Best media
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 Best web content
Patents
Location Notes
I302252 issued in Taiwan
Location driven waking up apparatus
ZL2005 2 0019127.4 issued in China
113282 issued in Japan
M278976 issued in Taiwan
Method for modifying an electronic map
I311294 issued in Taiwan
ZL 2006 1 0090772.4 issued in China
Apparatus for modifying an electronic map
ZL 2006 2 0124613.7 issued in China
Nr.20 2006 013 181.7 issued in German
M302084 issued in Taiwan
Live Navigation
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M333553 issued in Taiwan
ZL 2007 2 00195555.1 issued in China
The LBS Platform - OleSpot
TM
Client
Mark -up Language
Web
WebServer
Server
(XML
translator)
(XML translator)
HTML, cHTML, HDML,
WML, vXML, XML .
XML protocol enabled
Other
APP
APP
APP
APP
APP
APP
APP
APP
App
Server
Java LBS Applications
XML protocol enabled
App Interface
Other
APIs
Java Map
Producer
P.O.I.
Finder
XY
Resolver
Address
Locator
Direction
Router
Traffic
Router
Location
Search
XML
SQL query enabled
Spatial
DB Server
J2EE
DataBase
enabled
Spatial Data
Log
File
Pure Java Development
Following J2EE Architecture
Cross-platform Solution
Scalable, Robust, Flexible
Interoperability
XML open standard parser
Geo-spatial database

A highly scalable transaction platform and
engine designed to accommodate large user
base

XML APIs from OleSpot provide developers
TM
with a complete set of tools
to develop LBS
apps to run anytime, anywhere from any
device
Java LBS Engine
EJB Container
User
Preference







Java
Java LBS APIs
Location Engine
The concept of platform computing is for
scalability and interoperability
Vector
Map
Raster
Map
Route
Map
Satellite
Map
Corporate
Data
Billing
Record
Device
Pattern
Java enabled
•
An open platform integrates the APIs
hiding the technical complexity from the
LBS apps providers
Control Center
ITS Service (FM)
OleSpotTM 1.0
App
Interface
Location-based Service Apps
Java APIs
SQL query enabled
Location Engine
Java LBS Engine
EJB Container
(WebLogic)
Real-time Information
Spatial DataBase enabled
DB Server
OleMap Spatial
DataBase
Wireless Carriers
Transmission
Center
Client
Mobile Device
Neighbor
Cell #1
Serving
Cell
Broadcasting
Station
Wireless Carriers
Employee Allocation Management
OleMap Web Server
App
Interface
Location-based Service Apps
Java APIs
SQL query enabled
Control Center
Location Engine
Java LBS Engine
EJB Container
(WebLogic)
Spatial DataBase enabled
DB Server
OleMap Spatial
DataBase
Client
OleSpotTM
Neighbor
Cell #1
Serving
Cell
The Platform Based LBS Applications
Current Structure of OleMap’s LBS applications
Consumer
Corporation
OleMenu
Tracking/Safety
Traffic/Travel
DB/Information
Disabler Tracking
for Safety
Mass Transportation
Routing System
Location Weather
Forecasting
Emergency (911)
Driving Direction
Indexing
Employee Allocation
Management
Map & Local Guide
Part-time Job & Tutor
Opportunity Finder
Fleet Management
System
Where am I ?
Useful Information
(POI Finder)
Enterprise Mobile
Database
Travel Information
House Rental
Information Indexing
Either
Community
Pushing Marketing
LBS FriendFinder
/Playmate Finder
LBS Shopping List
(by Credit-card Ctr)
Lover Matching
Movie Star
Tracking
Location Notes
Parking Space Indexing Location BBS/ IM
in Real Time
LBS Game
Monopoly
Push-mode
Advertisement
Treasure Hunting
Restaurant Reservation
/On-line Booking
Indian Game
Direct Marketing
One-to-one
Marketing
City Simulation
City War
The Problems
• Software Platforms of Mobile Phones
• There were too many different platforms to work on
• WAP was the only universal solution
• Positioning Technologies
• 911 mandate was not complied as expected
• Cell-ID was the only available technology
• Mobile Networks
• The rollout of 3G networks were delayed
• There was no “affordable” packages
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Location-Based Service Profiles
Pinpoint
Emergency
Coupon Download
POI Finder
Driving Direction
Routing
Passive
Location
Determining
Buddy List
employee
allocation
management
Location FindFriend
Lover Matching
Location
Notes
Travel/Leisure Info.
Hazard Alert
Parking Space
Active
Location
Tracking
Real Time Traffic
Info.
Where am I?
Local Guide
Map
Ticking/Tolling
Fleet
Management
Push-mode
Adv.
LBS Game
Announcement
Zone
Pull
Transition
Push
UrMap
UrMap Instant Search
UrMap As An Utility
Map services for instant messenger
(MSN, Yahoo Messenger, and Skype)
- extends the reach and service domain
- a new tool for enterprise applications
Location Based Services
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What can be done in given circumstances
Pinpoint
Emergency
Coupon Download
POI Finder
Location FindFriend
& Matching
employee
allocation
management
Driving Direction
Routing
Passive
Location
Determining
Buddy List
Location
Notes
Travel/Leisure Info.
Hazard Alert
Parking Space
Real Time Traffic
Info.
Where am I?
Local Guide
Map
Ticking/Tolling
Fleet
Management
Push-mode
Adv.
LBS Game
Announcement
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Zone
Active
Location
Tracking
It was.....
Gourmet Finder
Gourmet finder finds the nearest “good” restaurants for mobile users.
Child/elder Safety
Child/elder care let users know their children’s and disable elders' whereabouts.
Emergency services
For Example: Personalized tracking service
for elders, user friendly features for elder users or
voice integrated
Requires higher accuracy of location
determination
Discreet tracking of Elders & Children via PC
or wireless devices
Provide location information (by landmark,
nearest street intersection), in order to enforce
the safety feature of this application service
Privacy – Option to disable positioning
Buddy Finder
Buddy Finder allows users to keep track of their buddies as well as making
new friends within the vicinity of each other.
And now .....
The Triggers
• Software Platforms of Mobile Phones
• Smart phones become popular
• Software platforms consolidate
• Positioning Technologies
• Improvement of accuracy, frequency, and coverage
• Positioning APIs are available
• Networks
• The bandwidth is no longer an issue
• Flat-rate packages are available
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The Rise of Location Based Services
- Awareness promotion
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The Trend
The Service Architecture
of Location Based Social Network Services
• Computing Cloud - social network services
• Offers APIs of all local search and communication services
• Engages with popular SNS
• Mobile Phones – location based applications
• Develops location based social applications (smart phones)
• Develops MRE applications in China (feature phones)
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fbradar
Taking a free ride on Facebook:
• Find all Facebook friends
• sorted by distance (from you)
• sorted by last update
• sorted by name
• Send invitations
• call for meet-up
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Meet-up Service
• Find a venue
• recommends POIs according to users’ profiles
• Send invitations
• works as the organizer
• Remind attendants
• provides navigation services to all attendants
• announces upon their arrivals (check-in)
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Patent Pending: PCT/CN2009/000814
Friend-finder Service
• Check in a venue
• announces your presence (with privacy control)
• finds friends around you
• introduces people around you (opt-in)
• Send invitations
• call for events/meetups
• Branding campaign and other vertical channels
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“The killer apps of tomorrow’s mobile infocom
industry won’t be hardware devices or software
programs but social practices.”
Howard Rheingold
“Smart Mobs: The Next Social Revolution”
New Developments
• e-commerce in travel
• Location Notes
• Live Navigation
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Market analysis
450
400
• average annual growth rate 350
300
of EC in travel up to 50%
台灣線上
旅遊市場
規模
自行規劃
行程旅遊
市場規模
250
• self travel at a steady
percentage (88%) of EC in
travel
200
150
100
50
0
單位：新台幣億元
2006 2007 2008
e-commerce in travel
• Trip planner service
• Make your own trip plan
• Share with and invite your friends
• Personal travel guide
• Download the plan to your handset
• Remind you all the details
• Local information (LBS)
• Sync all photos and clips with the app
• Upload and share the memoir
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Trip planner
Personal travel guide with LBS
Location Notes
A software which reminds people their to-do at
designated locations
 Wake-me-up
Automatically wake you up when approaching the destination
 Child safety
Notify parents of their children’s attendance or absence
 Hand-free, dial-free
Inform your friend of your imminent arrival or possible delay
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Wake me up
- China Patent No. ZL2005 2 0019127.4
- Japan Patent No. 3113282
- Taiwan Patent No. M278976
Location notes
- Taiwan Patent No. I302252
Live Navigation
augmented reality on your windshield
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M333553 issued in Taiwan
ZL 2007 2 00195555.1 issued in China
UrMap
a great venture manifesting
innovation and ingenious new
combination of online tools
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