Transcript Infobright Enterprise Edition

Yoonsik Chung
May 4 2010
ISM 158
Database Emailer
 Collects opt-in email addresses
 Largest opt-in email database in US
 Rents subsets of the database to companies for specific
demographs
 Each customer query had to be built and conducted by
a database emailer employee
 Single query not enough, customer might ask for
refined or expanded search
 Customer is shopping with other data suppliers
 Database Emailer maintained small IT support staff
from US, India, and Czech Republic
 Over 150 million names in the database at the time
 Outgrew their current MySQL database
 Searches covering North America would crash system
 Even search partitioned into the 50 states would crash
system in larger states
Infobright Enterprise Edition
 New data warehousing and analytic software
 Column-Oriented Database Architecture
 High Scalability; Superior Performance
 Self-Managing
 High-Speed Data Loading
 Easy Install, Configuration, and support for popular
platforms
 In less then a year – doubled database to 300 million
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and no longer crashes
Simple SQL based interface for queries; customers can
do their own searches online
Eliminates IT person, now work in sales
No overhead cost, selling data 20-30 times less than
the price of the competition
Additional capabilities have doubled customer
acquisition rate
“Within one month [of installation], the whole ting was
paid for. Within 10 months, when everyone else’s
business was decreasing, ours was tripling. While the
industry went down 50% [due to recession], we tripled
our business, and in the worst economy in history.”
-Al Inga
President and CEO
Database Emailer
Sources
 http://tdwi.org/Articles/2010/03/17/Searches-in-Huge-
Databases.aspx?admgarea=news&Page=1
 http://www.mysql.com/products/dw/infobright.html
 http://www.databaseemailer.com/
 http://www.infobright.com/