Transcript Project Sparkle

Project Profile
Online viewer survey conducted for
CNBC Africa
Conducted by Millward Brown SA in
conjunction with iAfrica
Background
Background
Executive
Summary
Our sample –
who completed
the
questionnaire?
CNBC Africa
viewing
behaviour
• Millward Brown designed an online survey in collaboration with CNBC
Africa
• The survey went “live” online for 2 weeks (5-16 November 2007),
hosted by iAfrica
• Advertising on CNBC Africa directed respondents to the CNBC Africa
site, where an incentive of a flat screen TV prize was used to
encourage participation
• The response was excellent, with over 700 self-completion interviews
submitted
• Some caveats about this type of research:
●
The data represents useful insight into CNBC Africa’s viewership, but as no
sampling or quota system was imposed these results cannot be
extrapolated quantitatively to represent the attitudes and behaviours of all
viewers
●
Self completion surveys tend to attract two types of people – those with
time on their hands, and those with something (good or bad) to say.
Opinions expressed can thus often be somewhat extreme in either direction.
●
Our target audience are exceptionally busy as business leaders,
so we may well be missing a portion of viewers who simply do
not have time to complete the survey
Frequency of
viewing and
programme
ratings
Viewer content
needs
Ratings of
presenters
Coffee?
Our sample – who completed the online questionnaire?
Background
Executive
Summary
• 707 CNBC Africa viewers completed the online questionnaire
• Respondents were male biased, mainly English speaking, and 65% aged between 25 and
49 with 78% based in South Africa
TOTAL - 707 RESPONDENTS
Our sample –
who completed
the
questionnaire?
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
Viewer content
needs
Ratings of
presenters
Coffee?
MALE – 645
(91%)
FEMALE – 62
(9%)
ENGLISH – 539
(76%)
Age group
This group has a higher than
average East African
50+
19
component (13%)
50% of this group earn less
than $4000 per month.
18% are students but 16%
are running their own
27
35-49 years
businesses.
AFRIKAANS –
72 (10%)
OTHER – 96
(14%)
Residence
Gauteng
West Africa – 57
East Africa – 38
Zimbabwe – 30
Zambia – 10
Botswana – 6
Namibia - 4
Other SA
25-34 years
Less than 24
years
33
38
16
Other Africa
22
44
Our sample – who completed the online questionnaire?
Background
Executive
Summary
Our sample –
who completed
the
questionnaire?
CNBC Africa
viewing
behaviour
• There are a wide range of income groups represented with 56% earning more than R30
000 per month.
• Two thirds of respondents own shares on the stock exchange and a quarter have shares in
their own company.
Household Income
More than
$10,000
15
Position
CEO/MD/Owner/Director
24
Professional
$6,000$10,000
17
16
Senior Management
Frequency of
viewing and
programme
ratings
Viewer content
needs
Ratings of
presenters
Coffee?
$4,000$6,000
Own shares
on the stock
exchange
67
Own unit
trusts
36
11
Second home
25
11
Shares in own
company
25
25
Junior Management
Less than
$4,000
Refused
Financial products owned
33
Consultant
11
None of these
7
Offshore
investments
30 Private Bank
22
12
Our sample – who completed the online questionnaire?
Background
Executive
Summary
• Most respondents own medium/small Toyotas or Volkswagens, but usage of
luxury vehicles and premium brands such as BMW, Mercedes and Audi is
quite high – 27% own more than 1 vehicle
Our sample –
who completed
the
questionnaire?
Car ownership
Small car
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
Medium car
Luxury car
Car brand
Toyota
26
27% of under 25’s
do not own a car
66% of non-car
16
owners
live in
other African
countries
SUV
14
20
Volkswagen
36
15
BMW
12
Mercedes
12
Nissan
8
Audi
7
Opel
Viewer content
needs
Ratings of
presenters
Coffee?
Other
No car
17
10
6
Mazda
5
Ford
5
Honda
5
Our sample – who completed the online questionnaire?
Background
• SAA was the favourite domestic airline and British Airways the top international choice.
Executive
Summary
• Sun international and Holiday Inn are the most popular choice of hotel group
Our sample –
who completed
the
questionnaire?
Domestic Airline
SAA
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
Viewer content
needs
Ratings of
presenters
Coffee?
International Airline
41
British
Airways
British
Airways
27
SAA
Kulula.com
27
Virgin
1Time
13
Hotel group
47
39
26
20
Emirates
Mango
9
Lufthansa
Nationwide
8
Air France
9
6
S un
Int e rna t io na l
30
H o lida y Inn
29
P ro t e a
25
16
H ilt o n
S he ra t o n
H ya t t
13
6
Our sample – who completed the online questionnaire?
Background
Executive
Summary
Our sample –
who completed
the
questionnaire?
• 45% of respondents claim to favour Vodacom as their service provider with MTN not far
behind.
• A wide range of drinks were specified with a strong component outside of Africa being nondrinkers
Cellular Network
Alcoholic Drink
Vodacom
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
Viewer content
needs
Ratings of
presenters
Coffee?
45
MTN
40
Cell C
10
Celtel
6
Don't drink
27
Beer
22
Wine
20
19
Whisky
Econet
4
Brandy
3
Safaricom
4
Cider
3
Our sample – who completed the online questionnaire?
Background
Executive
Summary
• MNet and news channels dominate respondent’s TV viewing – a quarter claim to
listen to Radio 5, while talk stations 702 and SAFM are high on the list of radio
preferences
• Rugby and foreign soccer are the most popular sports to watch on TV
Our sample –
who completed
the
questionnaire?
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
Viewer content
needs
Ratings of
presenters
Coffee?
TV Channels
watched
Radio Station
Mnet
48
CNN
48
BBC World
46
5fm
702
SAFM
TV Sport
25
Rugby
26
A wide range of sports
Foreign
were also mentioned
22
by fewer than
5% soccer
of
respondents including
Limited
athletics, tennis,
over cricket
22
African soccer,
Test
Formula
cricket and basketball
1/touring
22
10
9
cars
Sky
Summit
Bloomberg
40
37
35
21
Highveld
Domestic
Soccer
19
Classic FM
Kaya FM
15
Golf
Other
8
5
20
Our sample – who completed the online questionnaire?
Background
Executive
Summary
• Sunday Times and the Business Day are the most read newspapers
• While the Financial Mail is the most popular business magazine, Finweek, the
Economist and Time magazine feature prominently
Our sample –
who completed
the
questionnaire?
Newspaper
Business Magazine
Sunday Times
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
Business Day
44
Star
23
Weekly Mail &
Guardian
Viewer content
needs
Business
Report
Ratings of
presenters
Rapport
Coffee?
48
15
14
8
Financial
Mail
43
28
Finweek
The
Economist
22
Time
Personal
Finance
Newsweek
18
14
13
Awareness of programmes
Background
Executive
Summary
• The locally produced breakfast and lunch shows are the most familiar to viewers, while Personal
Finance is the most well known weekly show. On weekends Conan O’Brien is the most familiar show
Which of these programmes on CNBC Africa do you know of / have you heard of?
Weekdays
Our sample –
who completed
the
questionnaire?
CNBC Africa
viewing
behaviour
Africa
Frequency
of
viewers
viewing
and
50%
programme
ratings
Viewer content
needs
Business AM with
Peter Ndoro and
Leigh Roberts
Saturdays
78%
Breakfast Briefing
with Peter Ndoro
and Leigh Roberts
67%
CNBC Africa Power
Lunch with Alec
Hogg and Alishia
Naidoo
65%
Sundays
Late Night
with Conan
O'Brien
51%
Kaleidoscope
This Week
with
Mandlakazi
41%
Markets
International
38%
Late Night
with Conan
O'Brien
Africa
viewers
The Real
59%
Estate
Tech@Work
Squawk Box Europe
62%
Africa This
Week
38%
McLaughlin
Group
Markets Close with
Bronwyn Nielsen
60%
World This
Week
37%
Commerce
Africa
Morning Call with
Peter Ndoro and
Leigh Roberts
Ratings of
presenters
Business Tonight
with Bronwyn
Nielsen and Byron
Kennedy
Coffee?
The Tonight Show
with Jay Leno
Africa
viewers
47%
59%
Red Carpet
with Londi
Sibisi
58%
Kenya
Market Week
57%
Kenya This
Week
34%
31%
28%
Weekly
Nigeria This
Week
Kenya
Markets
Week
South
Africa This
Week
47%
32%
32%
30%
Personal
Finance with
Leigh Roberts
52%
Conversations
with Peter
Ndoro
45%
Entrepreneurs
with Alishia
Naidoo
43%
Africa
viewers
Corresponden
56% 39%
ts with Nikiwe
Bikitsha
26%
25%
24%
23%
Red Carpet
with Londi
Sibisi
38%
Mining Africa
with Byron
Kennedy
37%
We the People
with Fenly
Foxen
33%
Weekday Programmes
Frequency of viewing and programme ratings
Background
Executive
Summary
Our sample –
who completed
the
questionnaire?
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
Viewer content
needs
Ratings of
presenters
Coffee?
I follow the programme very closely, and
almost never miss it
News Update with Nikiwe
Bikitsha and Fenly Foxen
US Squawk Box
Open Exchange with Leigh
Roberts
Kudlow & Co.
Regional Update with Siki
Mgabadeli
Worldwide Exchange
Squawk on the Street with Mark
Baines and Erin Burnett
US Closing Bell
Power Lunch Europe
Markets Close with Bronwyn
Nielsen
Squawk Box Europe
The Other Dimension with
Lerato Mbele
46%
46%
46%
45%
45%
45%
45%
44%
44%
44%
43%
43%
42%
NBC Nightly News
Kaleidoscope with Mandlakazi
Mpahlwa
Business Tonight with Bronwyn
Nielsen and Byron Kennedy
Morning Call with Peter Ndoro
and Leigh Roberts
Street Talk with Alishia Naidoo
41%
Europe Closing Bell
41%
The Tonight Show with Jay Leno
41%
CNBC Africa Power Lunch with
Alec Hogg and Alishia Naidoo
Breakfast Briefing with Peter
Ndoro and Leigh Roberts
Capital Connection with Steve
Sedgwick
Business AM with Peter Ndoro
and Leigh Roberts
42%
42%
42%
40%
40%
39%
34%
• Although News Night and News Update are the
most watched weekday shows…
Weekday Programmes
Frequency of viewing and programme ratings
Background
Top box “Very Good” ratings
Executive
Summary
Our sample –
who completed
the
questionnaire?
• …the Tonight Show with Jay Leno is the
highest rated weekday show.
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
Viewer content
needs
Ratings of
presenters
The Tonight Show with Jay
Leno
CNBC Africa Power Lunch
with Alec Hogg and Alishia
Squawk Box Europe
Business AM with Peter
Ndoro and Leigh Roberts
Breakfast Briefing with Peter
Ndoro and Leigh Roberts
Business Tonight with
Bronwyn Nielsen and Byron
US Squawk Box
32%
30%
26%
21%
20%
20%
20%
US Closing Bell
Markets Close with Bronwyn
Nielsen
Open Exchange with Leigh
Roberts
Worldwide Exchange
Squawk on the Street with
Mark Baines and Erin Burnett
Kaleidoscope with Mandlakazi
Mpahlwa
Morning Call with Peter
Ndoro and Leigh Roberts
The Other Dimension with
Lerato Mbele
Street Talk with Alishia
Naidoo
News Update with Nikiwe
Bikitsha and Fenly Foxen
Regional Update with Siki
Mgabadeli
Power Lunch Europe
Capital Connection with
Steve Sedgwick
Europe Closing Bell
20%
19%
16%
15%
15%
15%
14%
14%
13%
14%
13%
13%
12%
12%
NBC Nightly News
Coffee?
Kudlow & Co.
10%
5%
Saturday Programmes
Frequency of viewing and programme ratings
Background
Executive
Summary
Our sample –
who completed
the
questionnaire?
I follow the programme very closely, and
almost never miss it
Kenya This
Week
70%
Kenya Market
Week
68%
Red Carpet
with Londi
Sibisi
67%
Africa This
Week
67%
Frequency of
viewing and
programme
ratings
Markets
International
67%
World This
Week
66%
Viewer content
needs
Kaleidoscope
This Week
with
Mandlakazi
CNBC Africa
viewing
behaviour
Ratings of
presenters
Coffee?
Late Night
with Conan
O'Brien
64%
57%
• 70% of viewers claim to hardly ever
miss the Kenyan shows on a
Saturday
Saturday Programmes
Frequency of viewing and programme ratings
Background
Executive
Summary
Our sample –
who completed
the
questionnaire?
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
Viewer content
needs
Ratings of
presenters
Coffee?
Top box “Very Good” ratings
Late Night
with Conan
O'Brien
• But Conan O’Brian is still the
highest rated Saturday program
16%
Kaleidoscope
This Week
with
Mandlakazi
9%
Markets
International
7%
Africa This
Week
7%
World This
Week
5%
Red Carpet
with Londi
Sibisi
Kenya Market
Week
Kenya This
Week
6%
3%
2%
Sunday Programmes
Frequency of viewing and programme ratings
Background
Executive
Summary
Our sample –
who completed
the
questionnaire?
CNBC Africa
viewing
behaviour
I follow the programme very closely, and
almost never miss it
Nigeria This
Week
72%
Kenya
Markets
Week
71%
Commerce
Africa
71%
McLaughlin
Group
68%
Frequency of
viewing and
programme
ratings
Tech@Work
68%
The Real
Estate
67%
Viewer content
needs
South
Africa This
Week
Ratings of
presenters
Coffee?
Late Night
with Conan
O'Brien
64%
58%
• Programming covering African
markets seems to be driving strong
viewership over weekends.
Sunday Programmes
Frequency of viewing and programme ratings
Background
Executive
Summary
Our sample –
who completed
the
questionnaire?
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
Viewer content
needs
Ratings of
presenters
Coffee?
Top box “Very Good” ratings
Late Night
with Conan
O'Brien
• And again Conan O’Brien is
clearly seen as the best show
14%
Tech@Work
7%
The Real
Estate
6%
McLaughlin
Group
6%
Commerce
Africa
4%
Nigeria This
Week
4%
South
Africa This
Week
4%
Kenya
Markets
Week
3%
Weekly Programmes
Frequency of viewing and programme ratings
Background
Executive
Summary
Our sample –
who completed
the
questionnaire?
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
I follow the programme very closely, and
almost never miss it
We the People
with Fenly
Foxen
Red Carpet
with Londi
Sibisi
63%
Mining Africa
with Byron
Kennedy
63%
Entrepreneurs
with Alishia
Naidoo
63%
Correspondents
with Nikiwe
Bikitsha
Viewer content
needs
Conversations
with Peter
Ndoro
Ratings of
presenters
Personal
Finance with
Leigh Roberts
Coffee?
64%
61%
60%
56%
• All weekly programmes, with the
exception of Personal Finance,
show regular viewership of at
least 60%
Weekly Programmes
Frequency of viewing and programme ratings
Background
Executive
Summary
Our sample –
who completed
the
questionnaire?
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
Viewer content
needs
Ratings of
presenters
Coffee?
Top box “Very Good” ratings
• As with daily shows, the most
watched programmes are not
necessarily the best, however
– Personal Finance receives
the highest top box rating
Personal
Finance with
Leigh Roberts
11%
Conversations
with Peter
Ndoro
9%
Entrepreneurs
with Alishia
Naidoo
9%
Mining Africa
with Byron
Kennedy
9%
Red Carpet
with Londi
Sibisi
Correspondents
with Nikiwe
Bikitsha
We the People
with Fenly
Foxen
5%
4%
3%
Program Enjoyment if viewed
Summary of Program size, Frequency of viewing and Enjoyment
Well enjoyed program but
not followed regularly or
watched by many.
Strategic Action:Grow awareness /
frequency or focus on niche
market segment
Well enjoyed program AND
followed regularly or
watched by many.
Strategic Action:Critical Contributor to
success – nurture and
develop viewer relationship
If low awareness, grow
awareness
Overlaid by how many
people are aware of the
program.
(Bubble size)
Neither enjoyed or followed
by many.
Strategic Action:Program not likely to
become key broad based
drawcard
Exploit possible niche
appeal
Watched by many, but not
that well enjoyed.
Strategic Action:Solid part of schedule, but
not key strategic thrust
program. Maintain
awareness and frequency
Intensity of viewing program
Weekday Programmes
Quadrant summary analysis of weekday programming
3.90
2.55
2.60
2.65
2.70
2.75
er Lunch, 65
2.85CNBC Africa Pow2.90
2.95
3.0
Business AM, 78
3.80
Enjoyment of program (5 = very good ; 1 = very poor)
2.80
Squaw k Box Europe, 62
Markets Close, 60
3.70
The Tonight Show , 57
Business Tonight, 58
Breakfast Briefing, 67
3.60
US Squaw k Box, 50
US Closing Bell, 50
Squaw k on the Street, 47
3.50
Capital Connection, 50
Pow er Lunch Europe, 50
Morning Call, 59
Street Talk, 54Worldw ide Exchange, 48 Open Exchange, 56
3.40
Europe Closing Bell, 50
Regional Update, 49
3.30
3.20
NBC Nightly New s, 44
Kaleidoscope, 51
New s Night/New s Update, 49
The Other Dimension, 49
3.10
Kudlow and Company, 35
3.00
Intensity of View ing (4 = Follow program very closely ; 0 = do not w atch at all)
Quadrant summary analysis of weekly programming
Enjoyment of program (5 = very good ; 1 = very poor)
3.50
2.80
3.05
3.00
2.95
2.90
2.85
Personal Finance, 52
3.40
Entrepreneurs, 43
Late Night w ith Conan O'Brien, 51
Markets International, 38
Mining Africa, 37
3.30
Late Night w ith Conan O'Brien, 47
Conversations, 45
Kaleidoscope This Week, 41
World This Week, 37
3.20
Correspondents, 39
Red Carpet, 38
Red Carpet, 34
South Africa This Week, 23
The Real Estate, 32
McLaughlin Group, 30
3.10
Africa This Week, 38
Tech@Work, 32
Commerce Africa, 26
Nigeria This Week, 25
We the People, 33
Kenya Market Week, 31
Kenya Market Week, 24
3.00
Intensity of View ing (4 = Follow program very closely ; 0 = do not w atch at all)
Saturday Programmes
Sunday Programmes
Weekly Programmes
Kenya This Week, 28
3.10
What types of material would you like to see more of on CNBC Africa?
Background
Executive
Summary
Media
Our
sample –
consumption
who
andcompleted
usage –
the
channel,
questionnaire?
location,
content
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
Viewer content
needs
Ratings of
presenters
Coffee?
Personal
investment
content
61
Business
content
Africa viewers
74%
49
International
market news
(US/Europe)
46
Regional
market news
41
African
Market news
36
General news
content
33
Lifestyle
content
27
SME
2
Technical
Analysis
2
• There is strong demand for
more personal investment
and business content
• News from regional/African
and international markets
is also in high demand
Ratings of presenters
Background
• All presenters were rated on a scale from 1 (very poor) to 5 (very good). Average
ratings per presenter were as follows:
Executive
Summary
3.97
Our sample –
who completed
the
questionnaire?
Mean ratings per presenter
3.83
3.88
3.96
3.86
3.55
3.65
3.41
3.45
3.52
3.46
Lerato
Mbele
Fenly
Foxen
3.3
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
Viewer content
needs
Ratings of
presenters
Coffee?
Peter
Ndoro
Leigh
Alishia Alec Hogg Siki Bronwyn Byron Mandlakazi Nikiwe
Roberts Naidoo
Mgabadeli Nielsen Kennedy Mpahlwa Bikitsha
Londi
Sibisi
• It appears that Alec Hogg and Peter Ndoro are the main rivals for top presenter, but
Bronwyn Nielsen, Alishia Naidoo and Leigh Roberts are challenging strongly
• All presenters received an above average mean rating, however
If you could have coffee and a chat with anyone in Africa, who would it be?
Background
Top 20 mentions:
Executive
Summary
• David Shapiro – 16%
• Robert Mugabe – 6%
• Peter Ndoro – 5%
Our sample –
who completed
the
questionnaire?
• Thabo Mbeki – 5%
• Alec Hogg – 4%
• Tokyo Sexwale – 3%
• Trevor Manuel – 3%
• Bronwyn Nielsen – 2%
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
• Archbishop Desmond Tutu – 2%
• Alishia Naidoo – 2%
• Johan Rupert – 2%
• Tito Mboweni – 1%
• Mandlakazi Mpahlwa – 1%
• Cynthia Carroll – 1%
• Lerato Mbele - 1%
• Jake White – 1%
Viewer content
needs
Ratings of
presenters
Coffee?
• Koffi Annan – 1%
• Leigh Roberts – 1%
• Mark Shuttleworth – 1%
• Siki Mgabadeli – 1%
• Nelson Mandela – 1%
Note all the CNBC Africa anchors in
the top 20!
Do you have anything to say to us at CNBC Africa?
Background
Great Info / Great show / Well done / Keep up the good work
Executive
Summary
Our sample –
who completed
the
questionnaire?
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
Viewer content
needs
Ratings of
presenters
Coffee?
21%
Getting better/Shaky start, but starting to show quality independent market news
2%
CNBC still has zero's on the screen ticker / Ticker prices are mostly incorrect/Untrustworthy
2%
I miss the international content / More international news / Stop interrupting the international
programs like Worldwide exchange & Squawk on the street
2%
Longer local programming
1%
Presenters need to lighten up
1%
Update African exchange price data in a timely manner
1%
Great insight to markets commentary and Investment advice
1%
Need more African contents e.g. NAmibia, Botswana, Zimbabwe, Egypt, Tunisia
1%
More about relationships between the rest of the world and Africa
1%
Would appreciate different analysts debating their stock picks and reasons
1%
Has investor workshops regarding South African markets like one that Louisa Boyens has
1%
NEed more programs targets at the SMe sector, AFrican job markets and business
development
1%
Consider value/volume of derivative trading on JSE give more emphasis to this aspect
1%
Current CNBC Africa lineup adds no value
1%
Presenters are great
1%
I like channel, but please do something about the signal
1%
Local presenters have to try and emulate theCBNC International presenters
1%
Executive Summary - General
Background
Executive
Summary
Our sample –
who completed
the
questionnaire?
CNBC Africa
viewing
behaviour
Frequency of
viewing and
programme
ratings
Viewer content
needs
Ratings of
presenters
Coffee?
• 707 respondents completed the online survey. The profile shows a
strong presence of HNWI and CEOs but also a significant aspirant upand-coming market aged between 25 and 34. This is consistent with the
research from TGI.
• Three quarters of respondents own shares on the stock exchange and a
significant number are private bankers which requires an income in
excess of R1 mil per year.
• The ‘rest of Africa’ viewership patterns are skewed towards regional
content.
• In addition to watching CNBC Africa, viewers are tuning into MNet and
other news channels.
• Because of the large 25-34 component, Radio 5 features strongly while
talk stations 702 and SAFM were high on the list of radio preferences.
• Sunday Times and the Business Day were the most read newspapers.
Financial Mail was the most read business magazine, followed by
Finweek, the Economist and Time.
Executive Summary – CNBC Africa viewing behaviour and attitudes
Background
Executive
Summary
Our sample –
who completed
the
questionnaire?
• The locally produced breakfast and lunch dailies are the
most familiar to viewers, and Personal Finance is the
most well known weekly show. On weekends Conan
O’Brien is the most familiar show
• Favourite rated shows include Business AM, Breakfast
Briefing, Power Lunch, Markets Close and Business
Tonight.
CNBC Africa
viewing
behaviour
• Correlating with this, favourite presenters are Peter
Ndoro, Leigh Roberts, Bronwyn Nielsen and Alec Hogg.
Frequency of
viewing and
programme
ratings
• There is a strong demand for more regional/African
market news, as well as more personal finance content.
Viewer content
needs
Ratings of
presenters
Coffee?
• David Shapiro intrigues respondents more than anyone
else.