Transcript CDI Summary

Quicken 2008
August 2008
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In this deck…
 The state of personal finance today
 Brief Quicken overview
 What’s new for Quicken in 2008
New
Product
Sneak Peek
 Summary/Questions
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The Problem Facing Consumers
 Millions living beyond their means
 Personal savings at lowest since the Great Depression
(In 2006, Commerce Department reported lowest savings rate in 73 years)
 41 percent of workers live paycheck-paycheck
(CareerBuilder.com survey)
 More complex bill-paying and banking environment
 Intuit’s market research showing consumers visit 20 different sites to pay bills
 On an average weekday, 16 million Americans do online banking –
5x the number who go into a bank
(Source: The Pew Internet & American Life Project)
 Debt in the United States is at an all-time high
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Excessive credit card usage
Lack of education on personal finance
Students graduating with major debt from student loans
The number of 18 to 24-year-olds declaring bankruptcy has increased 96% in 10
years, according to the Richmond Credit Abuse Resistant Education Program
 Most don’t know where to start
 Pen and paper still rampant
 Many people rely on their bank balance to tell them how much money they have
 Mindset that personal finance tools are hard to use
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Snapshot of Quicken
 Intuit history of Customer Driven Innovation
 Understands the problems facing consumers and the best way to
address their needs
 Delivering leading personal finance products for almost 25 years
 Quicken is the #1 selling personal finance solution and more than 14
million users
 Breakthrough Year for Quicken in 2007
 Total redesign of homepage to easily see Money in, Money Out and
What’s Left
 One-step update
 A better connected experience
 This year’s approach was to tackle the next biggest problems facing
consumers and home-based business owners
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Right For Me Quicken
2008 Focus: Helping people solve critical key financial jobs
at the point of their personal financial need.
Quicken Home & Business: For people who
co-mingle business and personal finances.
Key Benefit: All-in-one financial management
Quicken Premier: For those who want to take their
investment portfolio to the next level.
Key Benefit: Manage Investments
Quicken Deluxe: For young and growing families
who want a better handle on saving and spending.
$99.99
$89.99
$59.99
Key Benefit: Maximize Savings
NEW!
Quicken Starter Edition: For those new to managing
personal finances and first-time Quicken users.
$29.99
Key Benefit: Track Spending
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Starter Edition Home Page
Starter Edition home page shows a quick snapshot
of all your online accounts to help you see money
coming in, including your paychecks, money going
out, and what’s left to spend each month.
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Sneak Peek at Quicken Online
 Designed for those who prefer a Webbased solution to manage their personal
finances.
 Focused on helping consumers solve
critical jobs: tell me where I’m spending
my money; remind me when my bills are
due; and tell me how much money I
really have.
 Maximizes Intuit’s years of experience
and expertise in developing marketleading personal finance tools.
 As the leader in the space, Quicken is
the right company to deliver the
solutions that meet the varied needs of
consumers.
 Additional details will be announced at a
later date.
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Summary
 Quicken 2008 expanded its offerings with powerful new
functionality to meet any level of personal financial
management need.
 Right for me solutions from the basics, all the way to complex
joint business and financial management.
 As the leader in the space, Quicken is the right company to
deliver the solutions that meet the varied needs of consumers.
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Additional Information
PR Contacts:
Jodi Reinman
Clint Bagley
Tel: 650.944.5949
[email protected]
Tel: 415.844.6250
[email protected]
For more information, including product screen shots, box
shots, Fact Sheet and Reviewers Guide:
Visit the Quicken 2008 online media kit at
www.intuit.com/press/quicken
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