Transcript Source: Mobile Marketer

3 Ways to Leverage
Mobile Marketing
Strategies as a Realtor
We are a mobile consulting firm that offers a full range of
services to engineer a successful revenue-enhancing mobile
marketing campaign for your business. We guarantee an
increase in revenues from our services providing you with the
mobile marketing campaign free of charge if it does not add
value.
Revenues
Revenues are guaranteed and we provide
services on an incentive scheme to ensure
that the value you receive is maximized.
Technology
As experts in the field, we bring cuttingedge mobile technology delivering
campaigns that wow customers ensuring
top notch conversion rates.
Personality
We are real people working with real
clients who have real customers. We value
each client and create customized
products to fit your business.
Step by step how to
dominate your local
area competition by
utilizing mobile
marketing, video and
SMS (texting)!
WHY THE URGENCY…
 There are 6.8 billion people on the planet. 5.1 billion of
them own a cell phone, but only 4.2 billion own a
toothbrush.
Source: Mobile Marketing Association Asia
 91% of people keep their phone within 3 feet of
themselves, 24 hours a day, 365 days per year.
Source: Morgan Stanley
 3 out of 5 searches are done using a mobile phone.
 70% of all mobile searches result in action within 1 hour.
Source: Mobile Marketer
START SEEING GREEN
 If your business is not
taking advantage of the
mobile space, you’re
missing out on the
hottest trend that’s
getting Realtors seeing
Green again.
INTRODUCTION
WHO WE ARE…
We are a mobile marketing
consulting firm that creates
campaigns for businesses via
various channels to ensure
effectiveness and revenue
generation.
We have built our company around
our clients by taking the time to
personalize their mobile marketing
campaigns to fit their needs. We
are a full-service firm offering SMS
text campaigns, mobile websites,
landing pages and mobile apps to
allow your business to reach
customers through multiple
channels.
THE TRIPLE THREAT
HIT CUSTOMERS FROM 3
ANGLES
1
Mobile Optimized
Website
2
Mobile “Video”
Landing Pages
3
SMS Property
Notification Lists
DOMINATE THE COMPETITION
 Most Realtors do not have any of the above
 Some use a maximum of 1 or 2 of the
available channels to reach customers
 Rarely do brokers and agents use apps but the
market has exploded
 Beat your competitors and dominate the
market by reaching your customers via 3
channels
MOBILE
OPTIMIZED
WEBSITES
WHY MOBILE?
 FACT: Customers are using mobile to find your
competition
Source: Google "Understanding Smartphone Users," 2011
MOBILE SEARCH
 70% of all mobile searches
result in action within 1 hour
Source: Mobile Marketer
 Mobile coupons get 10 times
the redemption rate of
traditional coupons
Source: Borrell Associates
Infographic courtesy of
InfographicIgnition
51,920 Searches
For Real Estate
Agents / Realtors
51,920 Searches x
38% = 19,730 Lost
Opportunities to
Show up in Mobile
GOOGLE’S ANALYTICS (THE MATH)
Total traffic x Mobile Avg Search % = Mobile Traffic
38% of the searches are mobile
51,920 x 38% = 19,730 Mobile searches
Nearly 20,000 LOST opportunities to do business
4870 Local Searches For Real
Estate Agents / Realtors
GOOGLE’S ANALYTICS (THE MATH)
Total traffic x Mobile Avg Search % = Mobile Traffic
38% of the searches are mobile
4,870 x 38% = 1,850 Mobile searches
Nearly 2,000 LOST opportunities to do business
WHERE SHALL WE GO??
 Searching for local businesses
(including local property) is the #1
way people use smart phones
source: google
 …unfortunately normal websites
for real estate agencies look sloppy
and are hard to use on small
mobile screens
BE HONEST, YOUR SITE SU…
HOW CLIENTS STRUGGLE
 Customers can’t find your
contact information at all!
– They have to hit the contact us
tab…
– Then they have to find your tiny
number…
– Then they have to take out a pen
and paper…
– Then they have to write it down
while their phone light turns
off…
– Then they have to enter it back
into their phone…
– Then they can finally call you…
 Tap2Call integration
dramatically increases
conversions
Non Mobile Website
Mobile Website
HOW CLIENTS BENEFIT
 User friendly – potential









customers can navigate it
Loads fast
Easy to see
Easy to read & find prop info
Easy to take action w/ Tap2Call
Easy to find your location
Special offers (consultations)
Drives targeted traffic is
interested in buying/selling prop
A mobile site can increase
consumer engagement by 85%
Website visitors are 51% more
likely to do business with you if
you have a mobile site
Non Mobile Website
Mobile Website
MOBILE VIDEO
LANDING
PAGES
WHAT IS A MOBILE VIDEO
LANDING PAGE?
Unlike traditional landing pages, video landing pages
offer you the ability to talk directly to your prospect
VIDEO INTEGRATION
Video auto-plays when your potential buyer, seller or
rental prospect hits the page!
MOBILE LANDING PAGE STEPS
1. Install Sign Riders with QR Codes
and SMS contact & tracking
2. When someone scans, they are
redirected to a landing page
3. Landing page auto-plays the virtual
tour of home or…
4. Makes offer for free list of homes,
free home value analysis, etc.
SMS INTEGRATION
Prospective buyers, sellers or renters tap on the SMS
button to get your FREE high demand offers delivered
immediately adding them to your list!
SMS PROPERTY
NOTIFICATION
CAMPAIGN
Infographic courtesy of
Infographic Ignition
SMS MARKETING
 HOW ARE YOU STAYING IN

TOUCH WITH YOUR
CUSTOMERS?
Text messaging has been
estimated to be 5 times more
effective than direct mail and
10 times more effective than
newspaper advertising
SMS MARKETING
Unique Features:
SMS Marketing Benefits:
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
It has 97% open rates
It’s immediate
It’s personal
It’s targeted
It’s permission based (opt-in)
It’s time sensitive
It’s cost effective
It’s environmentally friendly
It reaches your audience no matter
where they are
Gain new clients
Increase Customer Retention
Increase brand awareness
Increase loyalty
Engage your customers
Increase sales
Build a mobile database
You can get more traffic to your business
in one hour, from a single TEXT
MESSAGE; than in one year from a
search engine listing... if you know what
you're doing
THE AMERICAN LOVE AFFAIR
WITH TEXTING
 89% of the population has a
mobile phone!
 90% use mobile phones for
TEXTING
 95% of SMS texts are read in
the first 10 minutes!
Read in 10 Min
Not Read in 10 Min
BUILDING A SUBSCRIBER LIST
 Offer your prospects or clients a free
real estate market report in your local
area in return for opting in
 Give your prospects a “special code” to
text to a number to receive the offer
– Example: FreeHomeList to 71441
 You now have their number in your
database
 This will be used to update them on that
specific property when there is a similar
property listed, price decreases, etc.
#1 – CREATE YOUR OFFER
 Give prospects a small card or flyer when entering an open house
 Have a big “for sale” sign in front of the house
 Give potential buyer an immediate reward relevant to real estate
– Example: Receive an AZ RE 2013 outlook guide! Just text azrealestate to 87692
 Use other channels to build a larger list:
– Newspaper, direct mail, radio, print, outdoor, billboards, magazines, on the
internet, Facebook, Twitter, LinkedIn, YouTube, E-mail
#2 – CUSTOMER SENDS TEXT
To: 72727
MSG: freehomelist
This automatically
puts them in your
database so you can
now text them
offers to entice
them back to you!
RE/MAX – Joe Agent:
$500 closing credit on
next home purchase –
call 1(555)555-5555
Reply STOP 2end
#3 – AUTOMATED SMS OFFERS
 The “Fortune is in the Follow Up!”
 Automated but customized SMS service
sends updates to potential buyers to
bring them back to you, not your
competitor
 Limit it to important updates
CUSTOMIZED SMS MARKETING
Selection of services offered:







Property listings
Appointment reminders
Automated text campaigns
Coupons and special offers
Surveys
Voting
SMS broadcasting
PROPERTY LISTINGS
APPOINTMENT REMINDERS
AUTOMATED TEXT CAMPAIGNS
MOBILE COUPONS
SURVEY QUESTIONNAIRES
VOTING POLLS
TEXT2WIN CONTESTS
QR CODE GENERATOR
WHAT HAVE WE LEARNED?
YOU CAN DOMINATE your local
area with Mobile Marketing!
 Mobile websites reach the 38% of



mobile users we are losing an
opportunity to do business with
How mobile video landing pages
communicate and convert better
SMS marketing is huge and provides
97% open rates and multiple ways to
follow up systematically
The way to communicate to our
future clients where they always are
QUESTION…
Who has enjoyed our
time together today?!
QUESTION…
Who here can see how
utilizing the triple
threat of mobile
websites, mobile video
landing pages and SMS
marketing can help you
to dominate your local
area and beat out your
competition?
QUESTION…
Who here can see how
this could easily be your
answer to what we ALL
want and need – a
consistent flow of leads
of hungry prospective
clients?
YOUR CUSTOMIZED OFFER
OUR SPECIAL OFFER
Setup a Strategy Session for
Today or Tomorrow
 Fill out an application at
http://yourcompany.com/application