Transcript The Dirty Little Secrets of Search

Mediasophia and NNRC
Charleston, 2013
Internet Marketing Elements
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Search engine optimization (SEO)
Local (Google Map) marketing
Custom lead-generating blog marketing
Social Media (facebook, twitter) marketing
Online Reputation Enhancement (branding)
About Mediasophia
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Organic Marketing
Google-approved techniques
Organic results are more reliable
Organic results are more likely to be clicked
In-House Production (most firms out-source)
Comprehensive consulting
Clientele: Television production, Law, Health and
Beauty, Addiction Treatment, Financial Planning
Mediasophia Case Study:
Florida Cosmetic Surgery Firm
• Elite Cosmetic Surgeon
• Lost all rankings after a company out-sourced
production on new website
• Mediasophia provided multiple first-page
rankings and an online presence that leads to
a minimum of 5-15 leads per week
• Total Monthly Sales for May 2013: $497,000
Mediasophia Portfolio:
Two First Page Results
Mediasophia Case Study:
Skinner Law Firm, Greenwood, Ar
• Custom Website: Skinnerlawfirmpa.com
• New Website and SEO campaign generating
new leads within 30 days
• Client now has multiple first page organic
rankings and google map rankings in the field
of adoption law, family law, and other
competitive keywords such as “Greenwood,
Arkansas lawyers.”
Mediasophia Case Study:
Skinner Law Firm
Case Study: Skinner Law Firm
JC Penney and the Risks of Unethical
Marketing Practices
The Dirty Little Secrets of Search
New York Times article, February 12, 2011
1. JC Penney was #1 for all major keywords related
to bedding, sleepwear and linens
2. They out-sourced marketing to a firm using
banned techniques
3. Their website was banned by google for more
than six months
NNRC Strategy
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Search engine optimization (SEO): nnrc.com
Local (Google Map) marketing: member sites
Custom lead-generating blog marketing
Social Media (facebook, twitter) marketing
Lead-Generating Blogs
newyorkcourtreporters.us
Google Search Results:
“court reporting companies”
NNRC Members:
“Miami Court Reporters”
NNRC Website Blog
blog.nnrc.com
• Provides new content to nnrc.com
• Provides new links to each member page on
nnrc.com
• Increases likelihood of referrals
• Increases Google rankings
• Increases profile of website
NNRC Blog Sample
NNRC Member Pages
NNRC Member Pages
Optimization
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1. Meta Tags Editing
2. New Photographs
3. Text Optimization and Updates
4. New Descriptions
5. New Keyword Placement
6. New Design Improvements
Member Articles
Email to: [email protected]
• 1. Write about your firm using as many
city/municipality names as possible in article
• 2. Describe your services and types of
expertise
• 3. Write about your history and big cases you
have covered
• 4. Use the following keywords: “court
reporters”, “court reporting companies”, and
“litigation support”.
George Magalios
• [email protected]
• 561.523.4888