Transcript Assignments and Grading

Topics in
Technology and Marketing
Introduction and Administration
Introduction
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Peter Risman
Contact info
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m 210-416-8856
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e [email protected]
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l linkedin.com/in/PeterRisman
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t @PeterRisman
Blog
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topicsintechnologyandmarketing.wordpress.com
Office hours
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McCoy Room 215, By Appointment Only
My Background
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20+ years marketing, sales, advertising
experience
Technology and services
Client- and agency-side experience
Digital marketing and social media
What You Will Learn
1.The history of the Internet
2.The economic opportunities inherent in
a digital "flat" world
3.The importance of Google as a
marketing medium
4.A variety of internet marketing tools
and strategies
5.Social media marketing tools and
strategies
6.Mobile media and other emerging
technologies
What You Will Learn
7. How technology innovations led to
massive changes in the global economy
8.Learning how to identify and exploit
marketing and commercial opportunities
9.The fundamentals of digital marketing
and workings of the Internet
What this course is not about
How to do:
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Email marketing
Internet marketing
SEO
SEM
Social media marketing
Mobile marketing
What this course is about
Context:
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The promise of the Global
Economy
How the Internet works
Foundational digital
marketing strategies –
independent of technology
or platform
Suggested reading
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“The World is Flat” by Thomas Friedman
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www.thomaslfriedman.com
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"The World Is Flat 3.0" at MIT
“Don't Make Me Think” by Steve Krug
Which Test Won?
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SmartBrief on Social Media
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www.smartbrief.com/socialmedia/index.jsp
What Makes Them Click?
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Www.whichtestwon.com
www.whatmakesthemclick.net/articles
Seth Godin’s blog
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http://sethgodin.typepad.com
Course Overview
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How Did We Get Here? The Early
History Of The Internet
The Flat World: What It Means For You
The Unique Economic Opportunity Of
Now
The Awesomeness That Is Google
Traditional Versus Digital Content
Web 1.0 Versus Web 2.0
The Purpose Of A Business Website
Pull Marketing – Search Engine
Optimization
Course Overview
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Push Marketing – Email, Pay-perClick, and Search Engine Marketing
Drive Marketing – Affiliate Marketing
Understanding Website Effectiveness
Web 3.0 – Social Media
The Wonderful World of Wordpress
Social Media Marketing
Mobile Media Marketing
Class Presentations
Assignments and Grading
Mid-term assignment (individual) - 20% of
final grade:
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Identify a business to create an internet
marketing plan for, based on the internet
marketing principles discussed in Modules 1-4
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Due at end of Week 6.
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Submit questions via class blog/email after Week 3.
Graded on:
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Insightfulness of proposals
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Effectiveness of communication
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Mastery of course
Assignments and Grading
Final assignment (team) - 50% of final
grade:
Each 5-6 person team will select from members'
Mid-Term assignment a business that will be
the focus of an internet marketing plan.
Teams will develop an internet marketing plan
that demonstrating their understanding of the
various digital strategies presented in class
- laying out their proposed strategies and
reasoning in detail.
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Assignment due at the end of the course.
Submit questions via class blog/email after Week 8.
Assignments and Grading
Final assignment (team) - 50% of final
grade:
Graded on:
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Insightfulness of proposals
Effectiveness of communication
Mastery of course concepts in proposed application
Assignments and Grading
Classroom presentation - 20% of final
grade:
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Presentation will be a brief 10-15 minute
summary of each team's final assignment.
Graded on:
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Insightfulness of proposals
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Effectiveness of communication
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Mastery of course concepts in proposed application
Instructor's evaluation: 15% of final grade
Peers' evaluation: 5% of final grade
Assignments and Grading
Classroom participation - 10% of final
grade:
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Graded on interaction with instructor/peers
Questions?