Transcript Education Programs of the Cascade Bicycle Club Seattle, WA

University & Bike Club
Partnerships:
Creating a
Successful
Bike Helmets
and Lights
Campaign
Partners
– 501(c)3 subsidiary
of Seattle’s Cascade
Bicycle Club
– Safety, Education,
and Commuter
Programs
Partners
University of
Washington
• Transportation
Department
• Health Center
University Bike Helmets and
Lights Campaign
• Started in 2001
• Goal to get students (and faculty/ staff)
wearing helmets and using lights
• Sold 1000 low-cost light sets since ‘01
• Sold 1000 helmets
• Health-Center Sales with Student
Volunteer Fitters
Program Details
• Initial talks with campus bike shop
• Transportation office -- interest in promoting
bike transportation and $ in budget
• Transp office made connection with health
center
Program Development
•Brochure design
•Initial purchase of helmets
•Peer educators
•Helmet ordering
Program Development -Yr 2
• Added lights
program
• Partnered with
bike shops
• Included more
models
Background of Transportation
Program
• U-PASS is a comprehensive
transportation program since 1991
• Bicycle commuting from 1989 went from
8% to 5% in 2002
• Create more added value for U-PASS
bike riders
Partnership with Cascade Bicycle
Club, Transportation Office and Hall
Health
• Logistics of Administration
• Funding (helmets, marketing)
• Marketing
Transportation Office’s Marketing
Efforts
•
•
•
•
Target Market
Distribution method
Evaluation
Inclusion of
information in other
transportation
marketing material
Starting Your Own Program
• Be flexible
• Have some cash
• Work with
– Transp ofc
– Dean’s ofc
– Campus security
– Bookstore