Transcript Altend Designs

Business Profile
− Alten designs is a full-service graphic design firm that
specializes in the design of print and web media
− We also provide marketing consultation services that
help to raise public awareness about a client’s
products and or services
− Alten Designs is a service provider organized as a
Limited Liability Company
Description of Services
− Ultimately, Alten Designs will provide businesses with
custom designs and marketing solutions that help
them to excel
− Alten Designs provides clients with low, flat rates that
aren’t based on the number of design revisions
− All of our services are guaranteed to satisfy clients or
their money back
Personal Qualifications
− A passion and skill for designing
− No matter the time constraint, we can complete
urgent tasks
− An understanding of the Principles of Economics
− The ability to cope under highly stressful conditions
− Knowledge from Marketing, Accounting, General
Business, and Entrepreneurship classes
Services
Print & Marketing Services
Advertisements
Book Design & Layout
Brand Development
Brochure Design
Business Cards
Calendars
Catalogs
Corporate Identity
Direct Mail
Envelopes
Flyer Design
Greeting Cards
Illustration
Invitations
Letterhead
Logos
Magazines
Packaging
Photo Restoration
Posters
Signs
Stationary
T -Shirts
Services
Web Services
Content Management
Copywriting
E-Books
Email Newsletters
Flash Animation
Web Design
Website Banners
Website Maintenance
Website Templates
Market Analysis
− An estimated 8 billion dollars is spent on graphic
design services annually
− About 16,000 graphic design firms exist in the US
− We’ve found that about 62% of Connecticut
businesses lack professionally designed graphics
− Of the 22,659,000 businesses in the US, we found
that 14,048,580 would need graphic design services
Target Market
− Our target market consists of all profitable small
businesses that lack the professional graphics and
marketing necessary to reach wider audiences
− Because of staff limitations, we select only the clients
that are accustomed to success
Price Comparison of Competition
Company
Logo Design
Guru
Grantastic
Designs
Quality
General Pricing
Weakness
Good
“Superior Package” - Logo,
Stationary, Brochure, & Website
$1499
Lack of
customer
centralization
Fair
Logo - $399, Website - $85/hr,
Stationary and Brochure - $85/hr
Low quality
designs
A typically priced Alten Designs package which
Excellent includes a logo, brochure, website, and stationary
costs only $600
Competitive Advantage
• Our services are based on low, flat rates whereas
other companies’ are based solely on hourly rates
• Our design and marketing solutions address ultimate
client needs without charging additional fees
Marketing Plan
Price: Pricing is dependent on the type and complexity
of the job
Place: All designs will be distributed electronically
Product: Quality graphic design and marketing
consultation services with full money back
guarantees
Promotion: Continued on next slide
Marketing Plan (con’t)
Promotion
Method
Description
Target Customers
Cost
Online
Google Adwords
Small Businesses
$400.00
Mail
Direct Mail
Residential Customers
$100.00
Phone Book
Yellow Book
Residential Customers
$100.00
Discounts
Coupons
Small Business
$400.00
Total Monthly Advertisement Costs $1000.00
Cost of Labor
Definition of One Unit: One Print or Web Design
Cost of Sale per Unit
Labor Costs – 60% of sale
Hours: VARIES
Total Cost: VARIES
EXAMPLE JOB
Design of Simple Website
$300.00
Kevin: 35%
Design of logo & stationary
$200.00
Tim: 65%
TOTAL
$500.00
$500.00 x.60 = $300
Kevin’s Share: 300 x .35 = $105.00
TOTAL CONTRACTOR SHARE: $300
Tim’s Share: 300 x .65 = $195.00
TOTAL RETAINED EARNINGS: $200.00
Average Monthly Fixed Costs
Advertisement
$1000.00
Dedicated Web Hosting (Aplus.net)
$330.00
Phone (Skype)
$10.00
Miscellaneous Expenses
$200.00
Total Monthly Fixed Costs $1540.00
Alten Design’s Projected Monthly Revenue
Product
Price
Units Sold
Sales
Print Media
VARIES
25
$2500.00
Marketing Media
VARIES
9
$1400.00
Web Media
VARIES
5
$1700.00
Marketing Consultations
VARIES
3
$400.00
Website Hosting
20.00
11
$250.00
Total Monthly Revenue Projection $6250.00
Monthly Design Sales Projections
Projected Monthly Design Sales Revenue
$2,500.00
$2,000.00
$1,500.00
$1,000.00
$500.00
$0.00
Print Media
Marketing Media
Web Media
Marketing
Consultations
Website Hosting
Projected Yearly Income Statement
Total Sales
Print Media
$30,000.00
60% Contractor
Payments
$45,000.00
Marketing Media
$16,800.00
Fixed Costs
$18,480.00
Web Media
$20,400.00
Unforeseen
$2,000.00
Marketing Consultation
$4,800.00
Profit Before Taxes
$9,520.00
Web Hosting
$3,000.00
Estimated Taxes
$2,380.00
TOTAL SALES
$75,000
2% Philanthropy
$142.80
Net Profit $6,997.20
Startup Investment
Business Registration
$60.00
Company Trademark
$275.00
Lawyer Fees
$1,500.00
QuickBooks Software
$159.95
Marketing Materials
$200.00
Adobe Upgrade
$1000.00
Total Start-up Investment $3194.95
Financing Strategy
Personal Savings
$1,200.00
Teresa Davis
$1,200.00
Venture Capital
$2,567.95
Total Start-up Investment
$4967.95
Return On Investment
Net Profit
$6,997.20
Start-up Costs
$4,967.95
Return on Investment
140%
For every $1 Invested
$1.40 earned
Return On Sales
Net Profit
$6,997.20
Sales Revenue
$75,000
Return on Sales
10%
For every $1 of sales
0.10
earned
Business & Educational Goals
Business:
− Publish a series of graphic design books
− Obtain a facility and expand our creative design
team to ten by May 2010
Educational:
− Gain admissions into New York University
− Graduate with degrees in Finance & Law
Time Management Plan
Alten Designs
20 Hours
Student’s Stance
5 Hours
School Hours
60 Hours
Free-Time Hours
15 Hours
100 Hours
Philanthropy Plan
− Reduced rates for schools and nonprofit
organizations
− 50 free design projects per year for nonprofit
organizations and charities
− Contribution of 2% of yearly proceeds to the
development of green technologies
− We will make all of our contributions public
knowledge through online campaigning
Mission Statement & Closing Remarks
Our mission is to provide small businesses with custom
designs and marketing solutions that help them to excel
in the competitive marketplace.
Thank you for your time!