Transcript Vend-Inc. Need an item, We provide them Business Plan 2015

Vend-Inc.
Need an item, We provide them
Business Plan 2015
Nallely Perez, Ricardo Miranda, Carina Martinez, Salma Izquierdo,
and Arnold Topete
Introduction
We are Vend-Inc
• A company that sells vending machines
We Provide
• Wide Variety of Machines
• Product Support to fill machines
About the Company
Overview
• Three co-founder
• No investors at this point
• Register C corporation
COO
CEO
CFO
Mission Statement
Vend-Inc’s mission
• Make it easier for company owners to provide quality goods for their
employees without staffing
• Innovate the way people use vending machines
Management Function
Expectations
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Willing to put in time
Hardworking employees
Directing
Different officer/different departments
VP’s in charge of department
● Associates working under VP’s
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Controlling
Meetings every week
● VP’s check in with CEO and COO on progress
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SWOT Analysis
Strength
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We allow customers to add special features and merchandise
We sell the machines and allow you to retail profit
Machines will be available 24/7
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We do not rent or lease machines
Our location can be a problem to people
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Expand our company
Get associated with other companies
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Prices will not be very affordable
No access worldwide
Weaknesses
Opportunities
Threats
External Environment
Industry Analysis:
• U.S revenue was 24.5 billion, an increase of 4.9%
• Small companies with sales of less than $1 million accounted for 5.8%
of the market
• Snacks and cold beverages are the largest product segments
representing 29% and 25% of the industry
• Suppliers in the industry are expected to benefit from the $321
billion growth that revenues from restaurants reach
Competitive Analysis
Current Alternatives
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2 competitors in orange county
Absolute Vending will be receiving from 30% to 50% of the profit that you will be making
Company Kitchen will attract more people that like to eat healthy
Our Advantages
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Sell actual vending machines with no contacts
Machine/product in your choice
Have different bundles for any specific vending machine that you might want
Marketing Plan
Target Market & Segmentation
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Public and private corporations and organizations
Not focusing on a specific gender or ethnic group
Looking for corporations that want to provide high quality goods
Provides a reliable food and item source for our clients need
Consist of people who own large corporations with many employees
Marketing Mix
Marketing Mix: Products:
Vend-Inc sets itself apart from our competitors by offering different varieties of products and services.
Vending machines
Small, Medium, & Large (visible & non visible) Snacks and Beverage machines
Small, Medium, & Large (hot beverages) Machines
Personal dispensing (gum-ball machines & coffee dispensers)
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Vending machine supplies
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Snack packs: chips, candies, protein bars, cookies etc.
Emergency kits: beauty products, aid kits
Personal dispensing: gum-ball, candies (skittles, M&M peanuts, etc.)
Marketing Mix
Marketing Mix: Pricing Strategy:
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Consists of product line pricing; determining the prices product based on their different
features
Price is based on the model of the machine and the weight/capacity & on any special
features and merchandise added ex. small vending machine with snacks would cost less the
medium or large
Products with high quality branding are likely to be more expensive
Price that are competitive with other branding stores
Include the pricing of shipping
Marketing Mix
Marketing Mix.: Promotion:
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General population will not be purchasing vending machines and products
Narrow target market for the promotion and advertising with our products
Promoting it’s products on a banner ad the online newsletter named “Vending Times”
Our contact information and example of our products will be on the advertisement
Marketing Mix
Marketing Mix: Placement:
Vend-Inc has 75% network sells, business contracts, 20% trade shows and
5% website.
Marketing Mix
Marketing Mix: Positioning:
When customers think of our company, our goal is to have:
• reliable
• high quality
• convenient
Provide:
• products that your facilities need in the vending machines
• most high quality product
• Convenient to get all the items through vending machines
Business Risk
Marketing risks
• Not sell enough machines to pay all debts
Financial risks
• Mismanaging money
Competitive risks
• Other companies number of sales
Balance Sheet
Income Statement
Breakeven Analysis
Cash Budget
Investment
Only asking for $99,000.00 for percent
17% equity of our company.
Need an item, We provide them
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