Content Marketing

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Transcript Content Marketing

Match Your Content
Strategy with Buyers
Journey
Level: Intermediate
Content Marketing with Buyers Journey - Himanshu Suri
Buyers Journey
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Awareness: You begin to realize that you have an issue.
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Consideration: After identifying the problem, you begin to look for a
solution. You search for options and begin to narrow down.
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Content Focus – Buyers Pain Points
Content Focus – Solution Case Studies, White Papers, Video Testimonials
Decision: You are actively looking to make a purchase.
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Content Focus – FAQ Sheets, Product Videos, Feature Comparisons
Content Marketing with Buyers Journey - Himanshu Suri
Create Awareness Around a New Problem
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One of the most important question that almost everyone overlooks.
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Remember that if the buyer doesn’t know that they have a problem,
they won’t buy your products. So, your content focus at this awareness
stage has to be the Buyer Pain Points.
Content Marketing with Buyers Journey - Himanshu Suri
Help Buyer Identify Needs
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Continue to build trust and educate these Buyers…
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Positioning content and strong educational content covering their pain
points works best.
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Let this audience know who you are, what you stand for, how your
products and services can help them reach there goal.
Content Marketing with Buyers Journey - Himanshu Suri
Align solution with specific sets of
business needs
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Once your buyers begin to realize that they have a particular pain point,
the research begins. For 72% of buyers, they’ll turn to Google.
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The first stage of research begins with general search terms as buyers
explore the options.
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Looking for educational material, customer reviews, and testimonials at
this stage.
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Make sure that these types of resources are readily available on your
website.
Content Marketing with Buyers Journey - Himanshu Suri
Specific Content Types - Buyer’s Journey
Content Marketing with Buyers Journey - Himanshu Suri
Relevant terms in each stage of The Buyer’s
Journey
Content Marketing with Buyers Journey - Himanshu Suri
Prove Best Value
Content Marketing with Buyers Journey - Himanshu Suri