Transcript SHA – Presentation

Buffalo Academy of the Sacred Heart
Website Development
Manzella Marketing Capabilities
 Established in 1987, Manzella Marketing provides a full range of
integrated media and marketing services:
- Corporate branding and strategic planning
- Comprehensive creative services
- Direct marketing services, print production and campaign implementation
- Database management, data mining, customer profiling and analysis
- Digital advertising and Search Engine Marketing (SEM)
- Website design, development, Search Engine Optimization (SEO) and
hosting
- Email marketing campaigns
- Social media strategy, implementation and management
- Media planning and placement
- Sales promotion and event support and public relations
How We Work
 Manzella Marketing takes pride in our ability to understand our
clients’ initiatives, develop strategies and produce successful
results.
 We approach every business relationship as a partnership. The
foundation of success is the mutual understanding of program goals
and objectives.
 We anticipate involvement and feedback from clients throughout the
creative process and keep the lines of communication open,
adapting to the needs of our clients and providing continuous project
updates.
 We provide the service, intelligence, flexibility and value-added
support that will ensure success and satisfaction.
Manzella/Sacred Heart Partnership
 Manzella has worked with SHA for over 10 years in Admissions
marketing and, more recently, with the Office of Advancement.
 MM has offered SHA direct mail, collateral, print ad development
and digital lead-generation solutions.
 We fully understand the SHA brand and its position among WNY
high schools.
 Our 12-member, award-winning creative team includes 5 members
dedicated solely to digital and web who will support the development
and management of the SHA site.
 Manzella is a supporter of SHA as past Chair of Scholarship and
Awards dinner, member of golf committee and annual fund and
special events donor.
Why WordPress?
 Easy to use, make edits and flexible for almost any application.
 Most popular CMS in the market. Powers 1/4 of all websites on the
internet.
 Used by Time Magazine, Google, Facebook, Sony, Disney,
LinkedIn, The New York Times, CNN & ebay.
 SEO-friendly.
 Mobile-friendly.
 Designer-friendly.
 High-security standard. Regular updates provided by WordPress
protect Sacred Heart’s website.
Additional Features
 Rich text editor that supports easy insertion of images, video, or
audio with a single click.
 Easy integration with any service/application. With email service
integration, emails collected through your website get automatically
added to your mailing list.
Examples: Kulbacks.com
Examples: Kulbacks.com
Examples: Buffalo Community FCU
Examples: EmpireONE FCU (BCFCU)
Examples: Conax Technologies
Examples: Conax Technologies
Objectives
 The new website needs to:
• Have a modern look and feel
• Be easy to navigate
• Reflect the idea of sisterhood and the welcoming experience at Sacred
Heart
• Accept donations
• Incorporate a store
• Have a login portal for students/teachers and parents
• Include a robust calendar function and social media link
• Be simple to edit
 Sacred Heart needs support to keep the site up to date and relative.
Sacred Heart Static Design
Client name
14
Pricing
 Design, development, proof reading, responsive testing, SEO,
account coordination: $8,550 - $11,115
 Option for ecommerce: $1,140 - $2,375
 Hosting: $190/month