Transcript SEMII-PP 1.09 Ms. Leex

1.09
Identify Sport/Event Trends
Identifying Trends in the Sport/Event
Industry
NHL, NFL & CFL
Other Trends……
• The NHL, NFL and the CFL are
becoming more interested in
investing in the development of
recreational sports for youths in
order to attract more fans. They
all have established programs
encouraging youth participation
in their sports. It is hoped that
the youths and their parents
become more involved in the
sports. They will want to follow
and support major-league
teams.
• Sport/Event facilities are
evolving into complete
entertainment centers with
interactive activities. These are
facilities that were
traditionally used solely for
sport events or concert and
now they're being used for
many other activities.
Identifying Trends in the Sport/Event
Industry (continued)
• Seat licenses and premium seating are growing trends in
sports/event marketing because of the revenue sources
(the amount of money that they are now bringing in.
Many sport/event facilities are using permanent seat
licenses and premium seating as revenue sources. These
trends involve selling customers the right to buy tickets
to events, or selling luxury boxes and suites, and seats in
special sections of stadiums and arenas.
• Although premium seating is expensive the demand
continues to grow. Stadiums and arenas encourage
premium seating because it generates a sizable amount
of income even though that type of seating is a small part
of the overall seating capacity.
TRENDS
People other than sports figures are
now interested in owning teams,
therefore famous names associated
with teams raising awareness,
promotion and possible revenues
Distribution Channel
• The path through which goods and services
travel from the vendor to the consumer.
• A DC can be as short as a direct transaction from
the vendor to the consumer or may include
several intermediaries along the way such as
wholesalers, distributors, agents and retailers.
Channel Management
• The process by which a producer or supplier
directs marketing activity by involving and
motivating parties comprising its channel of
distribution.
Marketing Research
• Market research: identification of a specific market
and measurement of its size and
other characteristics.
• Information for marketing research is collected from
direct observation of the consumers such as: in
retail stores, mail surveys, telephone or face-toface interviews, and from published sources.
• The main objective is to find a real need and fulfill it
in a most cost effective and timely manner.
Product Research
• Identification of a need or want and the
characteristic of the good or service that will
satisfy it.
Consumer Research
• Identification of the preferences, motivations,
and buying behavior of the targeted customer.
Product/Service Management
• The process of creating and changing
the information about a company's catalog of
offerings.
• For example, many business websites have a p/s
management specialist who maintains their online cat
alog according to the current list
of products and services that the
company provides to customers.
Pricing
• Method adopted by a firm to set its selling price.
• It usually depends on the firm's average costs, and
on the customer's perceived value of the product in
comparison to his or her perceived value of
the competing products.
• Different pricing methods place varying degree of
emphasis on selection, estimation,
and evaluation of costs, comparative analysis,
and market situation.
Promotion
• The advancement of a product, idea, or point of
view through publicity and/or advertising.
Selling
• The last step in the chain of commerce where
a buyer exchanges cash for a seller's good
or service, or the activity of trying to bring this
about.
Thank you
• Any Questions?????