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MKT 571 Final Exam
Guide (New)
MKT 571 Final Exam Guide
1. Which component of a
marketing audit includes
major developments in
income, prices, savings, and
credit that affect the company?
 Technological
 Political
 Economic
 Cultural
1) Which of the following is
most closely associated with a
proactive marketing
orientation?
 A. It involves delivering
superior value.
 B. It is about
understanding and meeting
customers’ expressed needs.
 C. It represents the “make
and sell" philosophy.
MKT 571 Week 1 DQ 1
MKT 571 Week 1 DQ 2
What have been the major
marketing trends in the last
decade?
What new marketing trends
do you anticipate in the next 10
years?
UOP has been the darling of
Wall Street during the last few
years. They offer some of the
highest profit margins of any
company in America today. And
UOP has had a fine record of
growing both revenue and
profits. They are, by far, the
largest private university in the
Country.
MKT 571 Week 1 Individual
Assignment Qualitative Focus
Group Research Discussion Guide
(2 Papers)
This Tutorial contains 2
Papers
Select a local company and
one of its products or services.
Create a 1,400-word
Discussion Guide for your
selected product or service to
be used during the course of a
Focus Group that researches
your product or services target
market.
MKT 571 Week 2 DQ 1
This week we are reading
about "branding".
Here is a recent article on the
subject.
Comments please.
http://www.ksbw.com/money
/21467497/detail.html.
MKT 571 Week 2 DQ 2
We are entering a real
crowded and mature market
with our CNN product. (Read
class case introduction). Here
is a two part DQ.
1. Describe the overall
strategy we should adopt to
maximize our potential for
success.
2. In one sentence write your
positioning statement for the
product
MKT 571 Week 2 Individual
Assignment Segmentation
Techniques (2 Papers)
This Tutorial contains 2
Papers
Go to the Strategic Business
Insights website.
Take the VALS Survey. Have the
results sent to you by email.
The results are sent in a
Microsoft® Word document
showing your primary and
secondary VALS segments.
Go to the Nielsen website.
MKT 571 Week 2 Team
Assignment What Is A
Marketing Plan? (2 Papers)
MKT 571 Week 3 DQ 1
This Tutorial contains 2
Papers
Develop a 1,050-word
marketing plan discussion
which includes the following:
Discuss what a marketing
plan is and is not.
Examine the elements that
should be included in a
marketing plan.
Examine the importance of a
marketing plan.
What do you think are the
most important
characteristics/attributes of
successful sales people? Discuss
BTW Sales is part of the
marketing function.
MKT 571 Week 3 DQ 2
You are working at Johnson
& Johnson and one of your
responsibilities is to set prices
for new drugs. The firm has
invented a cure for Aids and is
protected by patent. The cost
for the one time injection that
cures the disease is $100 and
includes amortization of the
development cost (The $1
billion cost to develop the
product is included in the
$100) and the cost raw
materials.
MKT 571 Week 3 Individual Assignment
Career Connection: Customer
Relationships and Satisfaction (2 Papers)
This Tutorial contains 2
Papers
You are a marketing manager
for a local company and you are
developing a plan to improve
customer relationships and
increase satisfaction.
Select one of the following
types of local companies:
Florist
Veterinarian
Health/Natural Food Store
MKT 571 Week 3 Team
Assignment New Product Launch
Marketing Plan, Part 1
Create a 1,400-word Product
Launch Plan in a Microsoft®
Word document. The Product
Launch plan will be for two
countries. Select your home
(domestic) market and
another for the international
market. Do not select the U.S.
and Canada, the U.S. and
Britain, or Canada and Britain
as your combinations.
MKT 571 Week 4 DQ 1
Let's assume that our overall
objectives for the ReCharge bar
is to generate $300 million in
year 1 sales and capture the #1
market share position in the U.
S market. Describe your
Distribution strategy to allow
these lofty goals to be
accomplished.
MKT 571 Week 4 DQ 2
MKT 571 Week 4 team Assignment New
Product Launch Marketing Plan, Part 2
Let's assume that The
Recharge Bar has been wildly
successful and we have
achieved all our major
objectives in the U. S. market
by the end of year three. Should
we consider expanding our
distribution globally? What are
some of the major factors that
we need to be aware of and
plan for?
 Create a 1,400-word Market
Segmentation Plan for the New
Product/Service Launch
Marketing Plan. Include the
following for both the domestic
and international markets
based on the team's research:
Describe the target market
(audience) profiles, key buying
behaviors, and decision
motivators for the consumer
target market.
MKT 571 Week 5 Career
Connection Integrated Marketing
Communication and Marketing
Mix – Client Pitch (Part 1 and Part
2)
Select a current product or
service with which you are
familiar. This product will be
used to pitch a new integrated
marketing communication
and marketing mix to a client
who is the marketer or
producer of the product.
Review the current
marketing mix including the
communication channels
used.
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
– Client Pitch (Part 1 Only)
Select a current product or
service with which you are
familiar. This product will be
used to pitch a new integrated
marketing communication and
marketing mix to a client who
is the marketer or producer of
the product.
Review the current marketing
mix including the
communication channels used.
MKT 571 Week 5 DQ 1
MKT 571 Week 5 DQ 2
Let's assume our objective for
ReCharge is to deliver $300
million in first year sales and
to capture the #1 market share
position in the category by the
end of our first full year of
operation.
(BTW. Setting marketing
objectives prior to developing
strategy is real important)
What should our
promotional budget be? Why?
What methodology did you use
to come up with your budget?
Instead you're going to get a
chance to get your creative
juices going and to hopefully
have some fun doing it.
Each of you will demonstrate
your creative approach to the
ReCharge Bar by developing a
TV commercial, radio spot or
magazine ad. You don't need to
get fancy with the graphics. You
can verbally describe what is
going on. But write the actual
copy for your ad.
MKT 571 Week 5 Team
Assignment New Product Launch
Marketing Plan, Part 3
Develop a 1,400-word
Communication Plan
including the following:
Discuss the marketing
communication channels
available for the domestic and
international markets.
MKT 571 Week 6 Team Assignment Career
Connection New Product Launch Marketing Plan –
Final Project
Complete the final phase of
your New Product Launch
Marketing Plan. Consider your
product launch to date, reflect
on additional learning, and
incorporate feedback to the
Learning Team's Marketing
Plan for your new
product/service