Transcript MKT 571 Week 6 Quiz

MKT 571 Week 6 Quiz
By : www.UopeTutors.com
Copyright. All Rights Reserved by www.uopetutors.com
1. Which of the following refers to the ability to meet humanity's needs
without harming future generations?
 Sustainability
 Greenwashing
 Ecological footprinting
 Scalability
Quiz Answers just a click away MKT 571 Week 6 Quiz
2. ______ is an obligation to act in a way expected of a reasonable
person.
 Reliance
 Liability
 Litigation
 Duty
Copyright. All Rights Reserved by www.uopetutors.com
Want to download the Complete Assignment..?? Click MKT 571
3. Your firm has decided to enter the international market with your product called
Trema, a combination of a pocket organizer and cell phone. Even though the
product has been a huge success in the home country, market research suggests
some changes may be required before it can be introduced in Europe. Your CMO is
of the opinion that the product requires certain extra features and the product will
also have to be marketed differently. Your CMO is advocating
 dual adaptation
 straight extension
 forward adaptation
 product standardization
4. Cadbury's "Sports for Schools" promotion offered sports and fitness equipment for
schools in exchange for vouchers. The problem was that the public and media saw
a perverse incentive for children to eat more chocolate, a product associated with
obesity. Which of the following best summarizes Cadbury's problem?
 Consumers did not value the cause Cadbury was promoting.
 Customers felt that the cause was not in sync with the company’s brand image.
 Consumers resented being sold an inferior product on the back of a cause-marketing
program.
 Customers questioned the link between the product and the cause and saw the firm
as self-serving and exploitive.
Copyright. All Rights Reserved by www.uopetutors.com
Complete paper here MKT 571 Week 5 Quiz
5. A Gucci bag sells for $120 in Italy and $240 in the United States due
to the differences in the costs of distributing the product in the two
countries. This phenomenon is called a(n)
 opportunity cost problem
 market pricing problem
 tactical pricing problem
 price escalation problem
6. Marketing effectiveness rating instruments and marketing audits are
approaches to
 annual-plan control
 profitability control
 efficiency control
 strategic control
Copyright. All Rights Reserved by www.uopetutors.com
To download the complete answer check MKT 571 Week 1 Quiz
7. A ________ is a comprehensive, systematic, independent, and
periodic examination of a company's or business unit's marketing
environment, objectives, strategies, and activities, with a view to
determining problem areas and opportunities and recommending a
plan of action to improve the company's marketing performance.
 marketing plan
 market-based scorecard analysis
 marketing audit
 marketing metric
Complete Entire Course MKT 571
8. Which of the following is true regarding a marketing audit?
 It focuses on analysis of those marketing activities that have failed to
produce adequate results.
 It focuses on a firm’s macromarketing environment.
 It identifies the most-needed improvements and incorporates them
into a corrective-action plan with short- and long-run steps.
 It relies on feedback from company managers for data and opinions.
Copyright. All Rights Reserved by www.uopetutors.com
9. To protect a creative work from being published in any other manner,
a company or author would ____________ the material.
 copyright
 patent
 trademark
 freelance
Find the final exam answers here MKT 571 Week 6 Final Exam
10. Which characteristic of a marketing audit is described by the
methodical evaluation of the macro- and micromarketing
environments, objectives and strategies, system, and activities?
 Independent
 Periodic
 Comprehensive
 Systematic
Copyright. All Rights Reserved by www.uopetutors.com
11. The marketing audit reviews six components of the overall
marketing arena including the marketing environment, marketing
strategy, marketing organization, marketing systems, marketing
productivity and
 marketing mix
 marketing control
 marketing function
 marketing development
Want to see the complete Individual Assignment Check..?? Click MKT
571
12. Which of the following is an example of a distribution metric used
for measuring the performance of marketing plans?
 Effective reach
 Market share
 Customer acquisition
 Stock cover in days
Copyright. All Rights Reserved by www.uopetutors.com
13. The purpose of profitability control is to
 evaluate and improve the spending efficiency and impact of
marketing expenditures
 examine whether the company is pursuing its best opportunities with
respect to markets, products, and channels
 understand the efficiency of the sales force, advertising, sales
promotion, and distribution
 examine where the company is making and losing money
Want help? Click to download MKT 571 Week 2 Quiz
14. A marketing audit is typically best conducted by a(n)
 internal department
 outside consultant
 internal marketing executive
 self-audit
Copyright. All Rights Reserved by www.uopetutors.com
Download Complete course MKT 571
15. ________ is the process by which firms assess the effects of their
marketing activities and programs and make necessary changes
and adjustments.
 Marketing implementation
 Market watch
 Marketing control
 Test marketing
Complete Answers just a click away MKT 571 Week 6 Quiz
16. Which of the following is likely to be an important trend in
marketing in the future?
 Marketing science
 Manual marketing
 Mass marketing
 Marketing intuition
Copyright. All Rights Reserved by www.uopetutors.com
practitioner participates in illegal action, counsels or guides the illegal
policy, takes part in it, or
 uncovers illegal action
 imagines illegal policy may occur
 cooperates to further illegal action
 unknowingly works with a corrupt agency
18. Which of the following is an example of a communication metric
used for measuring the performance of marketing plans?
 Trial rate
 Sales growth
 Response rate
 New customer gains
Download Complete Knowledge check MKT 571
Copyright. All Rights Reserved by www.uopetutors.com
• 19. Rising customer expectations, evolving employee goals and
ambitions, and tighter government legislation and pressure are
driving companies to
 operate flatter organizations
 practice a higher level of corporate social responsibility
 operate leaner manufacturing facilities
 manage shorter supply chains
20. The purpose of strategic control is to
 examine whether the company is pursuing its best opportunities with
respect to markets, products, and channels
 understand the efficiency of the sales force, advertising, sales
promotion, and distribution
 evaluate and improve the spending efficiency and impact of
marketing expenditures
 examine where the company is making and losing money
Complete Answers here MKT 571 Week 3 Quiz
Copyright. All Rights Reserved by www.uopetutors.com
21. Straight extension of the product means
 introducing the product to the foreign market without any changes to
the product
 introducing a customized product to the foreign market with existing
marketing strategy
 introducing the product to the foreign market with major changes to
the product
 introducing a customized product to the foreign market with a new
marketing strategy
About Author
This article covers the topic for the University Of Phoenix MKT 571 Week
6 Quiz the author is working in the field of education from last 5 years.
This article covers the basic of MKT 571 Week 6 Quiz from UOP. Other
topics in the class are as follows:
Copyright. All Rights Reserved by www.uopetutors.com
MKT 571 Week 1 Quiz
MKT 571 Week 2 Quiz
MKT 571 Week 3 Quiz
MKT 571 Week 4 Quiz
MKT 571 Week 5 Quiz
MKT 571 Week 6 Quiz
MKT 571 Week 6 Final Exam
Want to check other classes..?? Visit: www.uopetutors.com
Copyright. All Rights Reserved by www.uopetutors.com