Transcript Check out these key benefits to tree and shrub programs.

How to
GROW
Your business with
Tree and Shrub
Table of Contents
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1
Why Utilize a Tree and Shrub Program to Build Your
Business?
2
How to Marketing Tree and Shrub Programs
3
Outbound Marketing Campaigns
4
Inbound Marketing Campaigns
5
Free Tools For Marketing Your Tree and Shrub
Campaign
6
How to Price Out Tree and Shrub Applications
7
What Materials Will You Need?
Title of the book
Why Utilize a Tree and Shrub
Program to Build Your
Business?
id you know that you could expect 10 to 30% of your
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current customers to sign up for tree and shrub
applications?
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Not to mention the fact that adding an additional revenue source to
current customers means boosting profit margin (More effective
ROI on marketing).
It’s like new found money!
Your current customers are your low hanging fruit (contacts that
are the easiest to sell to). Think about it. Your customers already
know and trust your brand; they also care deeply for their
landscapes or they wouldn’t be paying for lawn fertilization to
begin with.
Why wouldn’t they want tree and shrub applications too?
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How to Grow Your Company With Tree and Shrub
How Do You Market Tree and
Shrub Applications?
ow that you know what materials to use and how to price out an
estimate, we can get to the fun part: MARKETING your tree and shrub
applications to current customers.
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In the past, Holganix customers have reported a higher ROI on
marketing dollars spent when upselling to current customers. That
means when you market tree and shrub applications you are making
more bang for your buck.
A well-rounded and balanced marketing campaign will include both
outbound marketing and inbound marketing. It will also touch
customers 3 to 4 times, with each touch spaced out by 2 to 3 weeks.
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How to Grow Your Company With Tree and Shrub
Keep in mind that sending out a single post card is not going to get you the
ROI you are looking for. Customers buy when their pain for the program is
at their highest, so consistently keeping your brand top of mind is key.
To ensure that your tree and shrub marketing campaign is running on track,
Download our marketing campaign calendar.
Outbound Marketing
Your outbound marketing campaign might include direct mail followed by
telemarketing to increase your return on investment.
You can take three different avenues when considering a direct mail route.
First, you can send out prepay letters for the remainder of services along
with tree and shrub applications to current customers. Another option is to
send a prepay letter specifically for tree and shrub applications.
Click here to access script you can include in your prepay
discussing the benefits of tree and shrub applications.
And yet a third option is to send out a postcard to current customers.
Click here for a free postcard we will customize with your logo,
contact information and offers.
No matter the direct mail or telemarketing route you decide to
pursue, be sure you include an offer to entice customers to give
your tree and shrub program a try. One of our favorite offers is
including a free winterizer application.
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How to Grow Your Company With Tree and Shrub
Inbound Marketing
An ideal marketing campaign for tree and shrub would not just include
outbound marketing strategies, but would also contain inbound marketing
campaigns as well.
Right before mailing your post cards and prepay letters, consider sending
an email newsletter or blog post to current customers, highlighting the
benefits received from tree and shrub applications.
Never done an email marketing campaign? Check out MyEmma or
Constant Contact; both email marketing platforms include tons of tracking
information to help monitor your ROI.
Check out our blog post for tips on email marketing here.
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How to Grow Your Company With Tree and Shrub
Also consider tweeting and posting two or three times per week on the
benefits of tree and shrub applications during your marketing campaign.
Need some inspiration with which to craft your fabulous email newsletter,
blog or social media post?
Check out these key benefits to tree and shrub programs.
Free Tools For Marketing Your
Tree and Shrub Campaign
or additional materials to utilize for your tree and shrub campaign
download our Tree and Shrub In a Box. What can you expect
from your tree and shrub in a box?
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•
•
•
•
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Stealable video explaining tree
and shrub benefits to use on your
blog, email blasts or website.
A letter to mail to customers
Tailored social media posts
discussing tree and shrub
And 10 other marketing pieces for
you to R&D (Rip Off and Duplicate!)
How to Grow Your Company With Tree and Shrub
How to Price Out Tree and
Shrub Applications
ren’t sure how to conduct a tree and shrub estimate for current
clients? Don’t worry-we’ve got your back! Here are three options to
help you provide tree and shrub pricing.
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Once you’ve selected the best estimating system for your business,
be sure to differentiate your quote from the competition by noting that
your company utilizes Holganix, a 100% organic, probiotic solution
to plant care.
1. Block Pricing Method
The first estimating system utilizes a simple block pricing method.
In other words, if a customer is paying between $200 and $300 per
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How to Grow Your Company With Tree and Shrub
year for lawn applications, they would be charged $x for their tree
and shrub applications, etc.
2. Metric Based Method
The second option is to provide quotes for customers based on two
metrics: a truck stop/visit and a time fee (labor and material used).
Each time your truck stops at a house, it costs you about $45 to $60
depending on your region.
3. Point System
The third option is to base pricing off of a point system that
coincides with the size of your customer’s trees and shrubs. Just
have your technicians tally up the points to decide what price point to
offer. Each price point equals a set dollar value you decide based on
current costs. They can conduct estimates while doing lawn
applications or on a rainy day when applications aren’t possible.
Download our tree and shrub chart as a pricing guide for
utilizing the point system.
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How to Grow Your Company With Tree and Shrub
What materials will you need?
ree and Shrub Programs usually consist of 4 to 8 rounds depending
on your region.
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In addition to the basics (truck, labor and sprayer), you’ll need to load
up on material to treat your tree and shrub customers. Materials
should consist of the following:
1. Plant probiotic
Utilizing a plant probiotic (like Holganix) will allow you to cut back on
your synthetic inputs while promoting sustained plant health and soil
fertility.
Holganix in specific also aids in lessening transplant shock, reducing
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How to Grow Your Company With Tree and Shrub
plant loss and replacement costs. Furthermore, you’ll increase root
mass, allowing for better uptake of water, minerals and nutrients,
while reducing plant disease susceptibility due to Chitin, Trichoderma
and Streptomyces components.
2. Pesticides
When it comes to pesticides, double-check your local regulations. In
general from a chemical standpoint, merit is a well-rounded pesticide
that you can drastically reduce when using in conjunction with
Holganix (recommend 20% of label rate).
If you are going organic, check out cedar oil. It won’t affect your
beneficial critters like ladybugs and honeybees and will help your
trees and shrubs build a natural defense against disease and insects.
When used with Holganix, cedar oil can also be reduced while its
maintaining effectiveness.
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How to Grow Your Company With Tree and Shrub
Free Tools For Marketing Your
Tree and Shrub Campaign
or additional materials to utilize for your tree and shrub campaign
download our Tree and Shrub In a Box. What can you expect
from your tree and shrub in a box?
F
• Stealable video explaining tree and shrub benefits to use
on your blog, email blasts or website.
• A letter to mail to customers
• Tailored social media posts discussing tree and shrub
• And 10 other marketing pieces for you to R&D (Rip Off
and Duplicate!)
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How to Grow Your Company With Tree and Shrub
About Holganix
Because Holganix balances the soil ecosystem, builds strong
roots and grows healthier more resilient plants, fertilizer
users are able to drastically cut back on chemical use while
promoting an overall healthier plant. With Holganix, you’ll see
an increase in rooting, plant/ crop yield, and boost in the
plant’s natural immune system, protecting the plant against
disease, insect and weather induced stresses.
We have dedicated our company to the understanding of soil
science, exploring the soil food web and soil microorganisms
to pioneer plant probiotics and bionutritional plant products.
The Holganix Research and Development Team consists of
scientists with patents and works with teams of scientific
advisors and university researchers to validate and optimize
Holganix technology.
Holganix is field and lab tested, for proven and reliable
results in plant performance. University studies have
researched and validated Holganix's performance advantage.
Holganix products have been tested in the field by organic
farmers, top tier PGA golf courses, professional sports fields
and some of the world’s largest lawn care companies.
www.Holganix.com
866-56-EARTH