Transcript Sp2017_MarketingElectivesx

MARKETING UNDERGRADUATE
ELECTIVES
Spring, 2017
MKT 402
RESEARCH SKILLS FOR MARKETING INSIGHTS
Catalog description: Creating and interpreting
qualitative and quantitative research to gain
insight into marketplace challenges, such as
testing advertising, identifying new product
opportunities, and understanding customer
decisions.
Prerequisite: BUAD 307 or MKT 385x
TTh 12:00-1:50 p.m.
TTh 4:00-5:50 p.m.
Dr. Dinesh Puranam
MKT 405
ADVERTISING AND PROMOTION MANAGEMENT
Catalog description: Role of advertising in the
marketing mix: determining objectives,
strategies, and plans from situation analysis
through research and creative processes, media
selection, and sales promotion.
Prerequisite: BUAD 307 or COMM 200 or COMM
302 or MKT 385x
MW 10:00-11:50 a.m.
MW 12:00-1:50 p.m.
MW 2:00-3:00 p.m.
Instructor: TBA
MKT 406
PRACTICUM IN ADVERTISING AND
PROMOTION DESIGN
Description: This course is dedicated to participating in the
American Advertising Federation’s (AAF’s) National Student
Advertising Competition (NSAC). and provides students with an
intense, hands-on marketing communications experience. The
class functions as a marketing agency and we will research,
develop, create and pitch a full communications program in the
forms of a Plans Book and a formal 20-minute presentation to
the client. It’s a marketing internship in the context of a class, a
resume builder and as real world as it gets!!
Prerequisite: MKT 405
AND… Full commitment, Active participation, Team player
MW 10:00-11:50 a.m.
Professor Hank Wasiak
MKT 410
PERSONAL SELLING
Description: Learn the principles of business
to business selling and its function in
marketing strategy and the marketing mix;
explore professional selling as a career option.
Prerequisite: BUAD 307 or MKT 385x. Open
only to sophomores, juniors and seniors.
TTh 6:00-7:50 p.m.
Professor Anthony Salomone
MKT 415
SALES FORCE MANAGEMENT
Catalog description: Studies the role of
managing the selling function as part of the
marketing mix; planning, implementing, and
controlling sales force operations; critical issues
in selecting, training, compensating and
supervising salespeople.
Monday, 6:00-9:20 p.m.
Instructor: Kristen Moulin
MKT 425
MARKETING IN A DIGITAL WORLD
Description: An introduction to the changing
world of connected consumers. In this course we
will be examining consumer online, social media
and mobile behaviors, as well as focusing on the
customer journey using quantitative marketing
analytics and strategic tools.
Prerequisite: BUAD 307 or MKT 385
TTh 4:00-5:50 p.m.
Dr. Gil Appel
MKT 430
RETAIL MANAGEMENT
Catalog description: Introduction to the
functions of retail management including
location, buying, merchandise management,
layout, pricing, and promotion; application of
concepts to various retail institutions.
MW 6:00-7:50 p.m.
Professor Anthony Salomone
MKT 440
MARKETING ANALYSIS AND STRATEGY
Catalog description: Synthesis of concepts and
applications relating to the analysis of market
opportunities and the development of product,
promotion, distribution, pricing strategies.
Recommended during student’s final semesters.
Prerequisite: BUAD 307 or MKT 385.
MW 2:00-3:50 p.m.
MW 4:00-5:50 p.m.
Dr. Dennis Schorr
MKT 445
NEW PRODUCT DEVELOPMENT AND BRANDING
Catalog description: This class examines how
new product ideas are developed, test marketed,
and, ultimately, brought to the marketplace.
Issues about why new products fail and how
brand images are managed in the marketplace
are discussed. Legal aspects of brand
management such as trademark protection and
infringement are also addressed.
Prerequisite: BUAD 307 or MKT 385.
Professor Therese Wilbur
TTh 12:00-1:50 p.m.
MW 10:00-11:50 a.m.
MKT 445
NEW PRODUCT DEVELOPMENT AND BRANDING
Catalog description: This class examines how
new product ideas are developed, test marketed,
and, ultimately, brought to the marketplace.
Issues about why new products fail and how
brand images are managed in the marketplace
are discussed. Legal aspects of brand
management such as trademark protection and
infringement are also addressed.
Prerequisite: BUAD 307 or MKT 385.
Professor Gregory Pollack
TTh 6:00-7:50 p.m.
MKT 446
PRACTICUM IN NEW PRODUCT DEVELOPMENT
Catalog description: Provides experience in a
student managed product team. Work with R&D
organization to design a new product or
technology. Involves market research and
implementation planning.
Prerequisite: MKT 445.
Registration Restriction: Open only to juniors and
seniors.
TTh 2:00-3:50 p.m.
Professor Therese Wilbur
MKT 450
CONSUMER BEHAVIOR AND MARKETING
Catalog description: Examines the relationship
of consumer behavior to acquisition, usage, and
disposition of products and the psychological,
social and cultural influences that affect these
decisions.
TTh 10:00-11:50 a.m.
TTh 12:00-1:50 p.m.
TTh 2:00-3:50 p.m.
Dr. Gülden Ülkümen
MKT 465
GLOBAL MARKETING MANAGEMENT
Catalog description: Product and service mix in
multinational business; promotional alternatives;
channel of distribution systems; pricing policies
and legal barriers; multinational marketing
opportunities; problems and information
sources.
TTh 10:00-11:50 a.m.
Dr. Dennis Schorr