Transcript DoC Workshop - Riverside Nashville Department of Communications

MARKETING COMMUNICATIONS
& PRESS RELEASES
Riverside Nashville
Department of Communications
Ministry Area Workshop – Marketing Communications
SOCIAL MEDIA & MARKETING
• Social media marketing is
a form of internet marketing
that implements various
social media networks in
order to achieve marketing
communication and
branding goals. The
platforms we use include:
• Facebook
• Twitter, and
• Instagram
SOCIAL MEDIA & MARKETING
• Social media marketing primarily covers activities involving social
sharing of content, videos, and images for marketing purposes.
Consistent with other areas of online marketing, content reigns king
when it comes to social media marketing.
Make sure you are offering valuable information that your ideal
customers will find interesting. Create a variety of content by including
social media images, videos, and infographics in addition to classic textbased content.
Marketing will be covered with the Social Media Workshop.
PRESS RELEASES AS MARKETING TOOLS
Press releases are virtually free marketing tools.
They can help your create buzz, increase visibility offline
and online and have the potential to drive website traffic.
WHAT IS A PRESS RELEASE?
A simply written statement to the media with some news of interest
to a particular audience.
Here are a few common practices for creating a press release.
PRESS RELEASES AS
MARKETING TOOLS
Easy to publish:
Some media publications take your press release and use it with little or no
editing or without alteration.
The more regular information and details you include and the less work the media has to
do, the greater likelihood of acceptance, raising your chance of publication.
PRESS RELEASES AS
MARKETING TOOLS
Powerful start:
Your title and initial lines should briefly and directly convey just what you
need to say. Add the traditional 5 questions: “who, what, where, when
and why” inside the lead within your press release.
The remaining components of your press release really should include any available
supporting facts and examples
PRESS RELEASES AS
MARKETING TOOLS
Relevant:
Make an effort to point out real examples to support what it’s all about
you’re trying to convey.
Show why your information is relevant and informative plus how it benefits the reader.
PRESS RELEASES AS
MARKETING TOOLS
No Jargon
Avoid industry jargon: If your release is difficult to understand for
journalists not fluent in your marketplace, the less likely it is to have it
picked up.
A limited amount of industry terminology is OK if you are truly working to optimize the
news release for the proper audience and for internet search engines.
PRESS RELEASES AS
MARKETING TOOLS
Don’t get yourself into trouble.
Businesses can be defensive about others using their name, logo
or image. Obtain from them written approval before you include
information or quotes from officers or managers of companies.
Or at least generalize the company (e.g. a firm in the photovoltaic industry or a prominent
financial consultant, etc.) when mentioning them.
PRESS RELEASES AS
MARKETING TOOLS
Do not use exclamation points!
If you use them you could possibly diminish your credibility by using too
much hype.
But if you have to include an exclamation point, include only one! Not several!!! LOL.
PRESS RELEASES AS
MARKETING TOOLS
Riverside Information:
The press release should finish up with a short explanation of
Riverside including what we do and brief history.
Also include contact information, both contact number and e-mail and
whatever else is related, for the spokesperson of each of the
companies.