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Purpose & Significance of RQ
To be a marketer is my dream!!
To know my RQ may affect my
future career!!
Research Questions
What skills are required
for marketers?
Data collections & Analysis
Using AOURORA-Search, I collected
academic journal & journal article.
Key words: marketing skill, marketing
student, to be a marketer
I analyzed data finding common factor to be a
good marketer.
Research Findings
3 skills are required for being marketer.
1. Communication skill
2. Research Skill
3. Broad knowledge & skill
Communication Skills
To establish a partnership
Team work is essential
Research skill
To find a gap in the market
Interpret data to make a marketing strategy
Broad Knowledge & Skill
Jobs are becoming complex & diverse
Marketing assistant must have variety knowledge
Individual concerns for Research Findings
3 skills can be acquired in this college
Communication skill → to talk with various people
Research skill→ to take a class about analysis, statistics
Broad knowledge & skill→to read books, to take classes
Relationship between English &Career
Communication with a foreign people
Interpretation of data
Understand local culture
Short Summary of Presentation
Communication skill
Research skill
Broad knowledge & skill
3 skills are essential for marketer
List of Sources
 Gray.B.J & Geir.G.O & Jim.C & Cassandra.W.J(2007).What are the
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essential capabilities of marketerss? Marketing Intelligence &
Planning, 25(3), 271-295. doi:
http://dx.doi.org/10.1108/02634500710747789
Hall.H(2013). Marketing college-gained skills. Daily Record.
Preda.O. (2008). THE FUTURE OF THE JAPANESE
MARKETING. Romanian Economic and Business Review, 3(3),
65-70. Retrieved from
http://search.proquest.com/docview/1152017827?accountid=8333
Stain, N. (2012, Mar 2). How to be a good marketers. Horticultire
Week. Retrieved from
http://search.proquest.com/docview/1010767933?accountid=833
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Reed Business Information Pty Ltd, a division of Reed Elsevier
Inc.(2013). Marketers / agency relationship. B&T Weekly,