Transcript 81359147_kraft_food_case_study

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Teams in Kraft Company ensure improved
organizational learning.
Category teams within the organization assists and
promotes education to the entire members of the
organization.
Kraft ensures that before introducing a new product
considerable planning and investment is made.
The planning analysts are used by the company to
ensure that the controls within the organization works
effectively.
The company uses its planning analysts, Research and
Development Divisions and the product teams to
analyze the available markets
•Category
terms are essentially important in an
organization as they ensure that the strategic
goals of the organizations are achieved.
•Category Teams’ enables the staffs members of
Kraft to have shared information about the
group’s objectives and goals that they are
expected to achieve as a group.
•In Kraft Company, the category teams help in
the research and development of the new
products.
•The
category teams have special skills and they
ensure the success of the business by applying
some distinctive knowledge and creativity within
the organization
•Kraft is using its skillful category team managers
to enhance its performance.
•Category teams in Kraft Company ensure
improved organizational learning.
•Category teams within the organization assists and
promotes education to the entire members of the
organization.
•In Kraft, category teams have diverse skills and
knowledge that they learn from each other
•Kraft
Company has effectively created awareness of its
products in the market, and thus new products stirs up
the consumer interest in the Kraft products.
•To research different areas, Kraft should combine all
expertise in the organization so as to ensure that the
new product fits in the selected market niche.
•Business plan is essentially effective before carrying the
market research, as it will guide the employees on the
strategies to be followed.
•Forming different teams to research on the areas Kraft
wants to introduce its products is important in
identifying the potential success factors in the areas
•In
order for Kraft to ensure the success of a new
product, it must plan ahead on the ways to ensure the
new product receives a great boost from the selected
niche.
•It is thereby essential for the company to carry out
research to ensure that the niches selected fits the new
products which needs to be introduced.
•Kraft food can be able to research the market by using
the innovative ideas from its staffs, and involving its
employees in the decision-making
•After researching the markets, Kraft Company should
ensure that the product yields greater client satisfaction,
and the products can increase the marketing
effectiveness.
•There
are wider areas of opportunities Kraft Food can
apply.
•Kraft can use market orientation strategy, and use the
available space in the new emerging markets for
improvement.
•A move towards marketing orientation for Kraft
Company would also help it in achieving its set goals.
•Kraft Company operates in a competitive market, and
adopting market orientation strategy, would help it, in
becoming more sensitive to the client’s needs.
•Kraft adopting the marketing orientation strategy can
plan ahead in ensuring the organizational goals are met.
•The
use of this strategy can help the company to adopt
the new technologies.
•Market orientation strategy can help Kraft Company
in ensuring its stakeholders’ expectations are met.
•The marketing managers work with the planning
analysts in identifying the reasons for change.
•Marketing orientation helps the managers in
identifying the customer’s tastes in a given niche
•Market orientation is important as it ensures that the
customers are served with the right products and
services.
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Market orientation is very important to Kraft
foods in providing the suitable structure that
the company can effectively attain its goals and
objectives.
Market orientation is one of the key success
factors that can enabled Kraft Foods to compete
in an impressive way.
The company should ensure strong
commitment to product quality in its market
segments to make sure its goods and services
provide the right contentment to its clientele.
•Kraft
Food company since its inception has promoted its
products portfolio through the well-coordinated internal
approaches as well as through the use of the advanced
technology applicable in the food industry.
• Effective internal communication and integration scheme is a
program that can ensure proper communication within the
organization and enhance the customer’s satisfaction.
•Effective internal communication and integration scheme
entails individuals showing empathy.
•Kraft
needs to ensure that it adopts effective internal
communication and integration scheme to ensure that the
organization attains its objectives.
•Effective internal communication and integration scheme in
the workplace requires of individuals to show litheness
when communicating to guarantee competence.
•Effective internal communication ensures rigidity as people
can handle problems using certain tactics.
•Adopting flexibility in the internal communication is
important as the changes in the organization may not affect
the staffs.
•Effective internal communication and integration scheme
entails people in the organizations ensuring fittingness when
talking with one another.
•Effective
internal communication and integration
scheme can help the Kraft employees to be sensitive to
consequences
•Effective internal communication and integration
scheme can help the employees at Kraft to display
feedback skills so as they can communicate in a
proficient manner.
•The benefits that will accrue in Kraft after adopting the
internal communication and integration scheme are
many, and this will ensure better business
communication.
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Chasser, A. H., & Wolfe, J. C. (2013). Brand
rewired: Connecting branding, creativity, and
intellectual property strategy. Hoboken, N.J:
Wiley.
Riley, A. (2012). Marketing orientation [Online]
Available from
http://www.tutor2u.net/business/gcse/mark
eting_orientation.htm [Accessed on 11
February 2015]