Transcript BULGARIA - QATAR AGRICULTURAL Co

BULGARIA - QATAR AGRICULTURAL Co.
Bulgaria - Qatar Agricultural Company
BULGARIA–QATAR AGRICULTURAL COMPANY has been established in 2013 as a limited
liability company in the town of Varna, between TEXIMA TRADING LTD. with a seat and
registered office in the village of Banite, Smolyan Region, represented by the Owner
and General Manager, Mr Yanko Pashov and QATAR MANAGEMENT AGENCY LTD. with
a seat and registered office in the city of Sofia, represented by the General Manager,
Sheikh Mohamed Jassim Al-Thani.
The seat and registered office of the newly-established company is in the village of
Topoli, Varna Region.
Mission:
To deliver high quality Bulgarian food products to the Global Markets through
Investment and development in the Agricultural sector.
Vision:
Develop a diverse production system, offering a wide variety of products to
customers and consumers.
The business model and the management conception of Bulgaria – Qatar Agricultural
Company Ltd. is focused on the market priorities and requirements.
We shall be constantly analyzing and evaluating the business environment, choosing
the relevant marketing strategies, choosing the proper target markets.
We invest in the development of the livestock breeding in the Republic of Bulgaria
with the objective of providing the State of Qatar and the Persian Gulf and Middle East
countries with high-quality and ecologically-clean meat.
Taking into consideration the specific qualities and utility of the products which will be offered by Bulgaria –
Qatar Agricultural Company Ltd., as well as the experience accumulated, the company shall make the most of the
differentiated marketing as a management approach.
Our joint venture’s sales growth strategy aimed at certain geographic regions has been defined by such variables
as ethnicity, race, religion, traditions, customs and other national peculiarities. In this sense the Arab markets are
of utmost importance to Bulgaria – Qatar Agricultural Company Ltd.
Primary Markets
- Qatar
- GCC countries
- MENA Region
- Other region we can reach
On the grounds of a thorough research of the markets in the Persian Gulf and Middle
East countries, carried out for many years, there have been determined some
characteristic features, which provide true and reliable estimate of the market
opportunities, i.e. the absorption capacity of this segment and its profile. On this basis
the Arab markets as a differentiated segment of the world livestock market could be
described as follows:
 Markets with high sales volumes and high absorption capacity with well
substantiated favourable long-term trend forecasts;
 High and stable long-term sales volumes increase rate;
 Comparatively high sales revenue paired with opportunities for quick return
of the investments made;
 High marketing accessibility of the segment, i.e. favorable conditions for
seizing a considerable number of consumers with the marketing instruments
used by Bulgaria – Qatar Agricultural Company Ltd.
 Established, reliable and tested product distribution channels.
BQA realizes the important quantitative and qualitative Market requirements
Based on the present-day capacity of the company it could be possible to initially start
the export with 36 000 lambs on an annual basis, of which 18 000 heads bred in the
company’s farms and 18 000 heads – direct export.
In the farms there could also be bred and fatten 800 calves annually. The total export
volume could reach 2 800 heads, of which 2 000 heads – direct export.
The annual production capacity of the company’s compound feed plant is 5 280 tons,
of which 2 780 tons of feed are to be used for meeting the farm’s own needs and
2 500 tons will be sold to third parties.
Factors and preconditions of production
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Calorie content
Special Taste qualities improvement
Increased competitiveness and pricing
Possibilities for a new considerable presence on the international livestock and
meat markets.
In practice the newly-established company embodies the idea of business processes
outsourcing.
Both partners in the new company will invest resources.
The goal of this joint venture is to:
Capitalize on the points of strength of the partners.
The merge of the expertise and the possibilities of Texima Trading Ltd. for livestock
breeding and fattening, as well as its compound feed production capabilities to be
with the market knowledge and reach of Qatar Management Agency Ltd.
Through the transformation of the strong sides of the partners into a sort of a very
valuable capital, we expect to mitigate the inherent risks and enhance the possibilities
for increase of the effectiveness by means of overall cost reduction in all related
economic activities and improved quality of the end-products offered.
Production Strategy
 Organic Production
 Lease Cost Production
 Subsistence & integrated Agro-livestock
 Various breeds & classes
The company has its own compound feed production.
The recipe includes: maize, wheat, barley, sunflower groats, alfalfa meal, bran and
other ingredients, incl. special vitamin & mineral premix.
Additionally raw forage is given: natural mountainous hay, alfalfa, oats & peas mixture
All the feed produced by the company is subject to strict own control during all
production stages.
Marketing Strategy
 Expand to new markets
 Seek opportunities for commercial expansion into a greater range of markets,
and further penetration of existing markets.
 Identify the markets’ requirements
 Create AWARENESS of the quality of our products
 Deliver on the clients needs
 New products: processed meat, poultry and granules
BQA Strategic Themes
1. MARKET ACCESS
Maximise, in partnership with private and publics sectors, effective trade
facilitation.
2. OUR PRODUCT
Promote a high competitive product to reshape and reinvigorate trade
relationships.
3. OUR PEOPLE
Develop and retain motivated and appropriately skilled people for our industry.
4. INNOVATION
Increase competitiveness and profitability through innovation.
5. Marketing and Promotion
Focus on the consumer to continue to achieve profitable growth in demand for
Bulgarian meat and livestock products.
Thank you
WWW.BQA.BG