Transcript Roadmap Templates - Pragmatic Marketing

Example: Capability and Technology
Capability
FYXX
FYAA
FYBB
…
Technology
* This document contains forward–looking statements based on current expectations, forecasts and assumptions of the Company that involve risks and uncertainties.
Forward looking statements are subject to risks and uncertainties associated with the Company's business that could cause actual results to vary materially from those
stated or implied by such forward-looking statements.
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Product 1
Product 2
Product 3
Example: Multiple Products
Q1-2007
2nd Half 2007
Q2-2007
1st Half 2008
i
j
a
b
f
e
c
l
f
b
d
b
g
g
e
c
c
k
d
h
a
a
d
* This document contains forward–looking statements based on current expectations, forecasts and assumptions of the Company that involve risks and uncertainties.
Forward looking statements are subject to risks and uncertainties associated with the Company's business that could cause actual results to vary materially from those
stated or implied by such forward-looking statements.
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: Illustrate Credibility
Q1 2006
Announced
Q3 2005
Reduced power
consumption
Q3 2005
New development platform
Q3 2004
Q1 2004
Mobile broadband
Camera processor
Delivered
Support for Sprint, Cingular
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: Implementation Timeline
Today
A


B
 
C

Evaluate
Commit
Tip: Put
timeline
into table
J
Announce
D
F
Q1
M
A
M
Q2
J
Ship
J
A
Q3
S
O
N
D
Q4
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: Toolkit and Applications
C
B
Toolkit
A
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: Common Architecture
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: Platform Strategy
Our products
and services
Partner
products and
services
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: Segmentation Strategy
2
3
1
X
Q1
Q2
Q3
Q4
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: Enhance and Extend
Plan
In development
Current
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: Portfolio Strategy
TBD
Product
3 V1
Product
3 V2
Product
2 V1
Product
2 V2
Product
1 V1
Architecture V1
Product
1 V2
V2
V3
TBD
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: Multiple Version Functionality
V1
V2
Q1
V3
Q2
V4
Q3
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: Mid-market Strategy
High-end competitor
Mid-market
Low-end competitor
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: High-Low Strategy
Enterprise
Home office
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
scalability metric
Example: Scalability
2
Q3/07
Q4/07
H1/08
H2/08
TBD
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: Integrating Acquisitions
Current
Future
•
•
•
•
Lorem
Ipsem
Magna
Veniam
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: Analyst Briefing
Vision
Architecture
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: Personas
Shipping
System
Designer

Firmware
Engineer

Software
Engineer

© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: Services
Our
Professional
Services
3rd party
implementers
Customer
self serve
Release 1
Release 2
Release 3
Release 4







© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: After
Q2-2007
Operational
Simplicity
Q4-2007
Synchronize
Data
H1-2008
Analytics
H2-2008
Central
Services
Less detail for
different
audience
© 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Example: After
Hyperlink to more
detail for different
audiences

Sed diam nonummy

Nibh eusmod

Tincidunt

Laoreet

Dolore
H1-2008
Analytics
© 1993-2007 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.