Transcript Marketing community

Marketing
Community Meeting
OpenStack Foundation Marketing Team
April 28, 2016
Marketing Team Panel
Allison:
Content
Anne:
Content
Heidi Joy:
Marketing
Lauren:
Marketing
Kathy:
Content
2016 Marketing Goals
• Create a home for new audiences including telecom and ISVs
• Position OpenStack as the easiest path to cloud with an
ecosystem of support
• Promote ecosystem companies including increasing marketplace
traffic and outbound leads
• Increase support and involvement of marketing community, portal,
tools
• Increase Summit user attendance & satisfaction
CAMPAIGNS & MAJOR CONTENT
DELIVERED SO FAR IN 2016
Here’s what we said we’d do…
Network Functions Virtualization
openstack.org/telecoms-and-nfv/
Containers
openstack.org/containers/
The Path to Cloud
openstack.org/enterprise/
User Survey
openstack.org/user-survey/
Top 10 insights on YouTube:
https://www.youtube.com/
watch?v=lmu5r7BCY_U
Mitaka release
openstack.org/software/mitaka
Marketing preview has
1,300+ views on YouTube.
ISV (independent software vendor) landing page
openstack.org/isv
Campaign Performance
• Those who download most frequently come from referral traffic
– Ecosystem partners, blogs, social
• Those who download are typically returning users
– How can we engage new ones?
• Resources to increase campaign sharing and ease
What content works best?
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Superuser content (Allison)
Social media content (Anne)
– OpenStack social audience engages most with Summit-related content
– Ecosystem top performers:
• “Industry reflections + opinions”
– Examples: “What our CTO has seen change in the last 10 years” (note: There’s
lots of opinion pieces; predictable/manufactured content doesn’t perform well)
• “Product releases/major feature updates”
– Version releases, new major features to existing products
•
LinkedIn engagement (Anne)
– LinkedIn followers have grown by 62% in the past year: 31k
– Top content are version releases and user announcements
High-level messages
• OpenStack provides one platform to manage virtual machines,
containers and bare metal. It’s an integration engine that helps you
adopt new technologies alongside key enterprise systems.
• Change the perception of OpenStack from “complex and challenging
to implement” to “clear strategy for cloud”
– Ability to bridge legacy and cloud-native workloads
– Focus on culture and community over technology
• OpenStack is a strategy for growth: It is a way of future-proofing
your infrastructure, a platform for the next decade, a path to production
for new technologies
Key marketing goals through end of year
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OpenStack 101
Containers report—update or rewrite
High performance computing (HPC) paper
Security brief
Continuing market share questions
More user stories
Also in progress
• Major changes to the
marketing portal
– What’s most
helpful for you?
• Updating existing
website with current
messaging
– Software page,
user stories
Superuser is evolving
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Website/ daily news
Awards
Magazine
TV
• We’re looking for
your suggestions!
Industry events we’ll be sponsoring
Big Communications (Light Reading, Telco) May 24-25, Austin
CoreOS Fest, May 9-10, Berlin, Germany
OSCON, May 16-19, Austin, TX
Cloud Foundry Summit, May 24-25, Santa Clara
NedearLa, June 9-10, Buenos Aires, Argentina
PyCon, May 28-June 5, Portland
OpenPlatform for NFV Summit, June 20-23, Berlin
DockerCon, June 20-21, Seattle
EuroPython 2016, July 17-24, 2016, Bilbao, Spain
Gartner Catalyst, August 15-18, San Diego
SuperComputing, Nov 13-18, Salt Lake City
OpenStack Days
https://www.
openstack.org/
community/events/
openstackdays
Marketing bulletin
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•
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Issued every 2-4 weeks
Upcoming meetings, new content,
events updates
What else would you like to see in
the bulletin?
Sign up for the marketing mailing list:
http://lists.openstack.org/cgibin/mailman/listinfo/marketing
Get involved
–Marketing community
• Preview marketing plans, software releases, new major campaigns
• Suggest new resources
• Join the mailing list. Next meeting is mid-June.
–Analyst relations
• Share intel, collaboratively build report schedule; review reports to provide
feedback; help drive market share reports
• Join the mailing list.
–Content team
• Contribute to upcoming content campaigns
• Get a preview of campaigns prior to launch
• Join us!
–Enterprise working group
• Identify and remove barriers to enterprise adoption and deployment of
OpenStack
• Weekly meetings, Thursday at 9 am PT
• Wiki: https://wiki.openstack.org/wiki/Enterprise_Working_Group
DISCUSSION:
What resources do you need,
and how can we best
collaborate with you?
How can we better promote
your success stories, news,
and user stories