Transcript Mobile Application Proposal for Grapevine, Texas

Mobile Application Proposal for
Grapevine, Texas
Dear Barry,
We are pleased to present this proposal to Grapevine for your iPhone application. We are confident that our
team can provide you with the highest quality products and service. Our goal is to bring you the best in
interactive marketing intelligence combined with a legacy of travel and tourism expertise.
This proposal outlines what we feel are the best recommendations to establish your application, ways to
customize it now and in the future, as well as ways to market it with your partners. We will provide strategic
forethought and expertise to support this initiative. Working with Collinson Media will allow you to become
worry-free with regards to your marketing program.
We appreciate this opportunity and look forward to working with you.
Sincerely,
Ryan Tuttle
VP of Digital at Collinson Media
Up to 50 Featured Locations
You will be able to choose up to 50 locations that will appear
most in a search. These locations will be unique to Grapevine
and will include the attractions you would most likely want
guests to visit.
Some locations might include:
The Great Wolf Lodge
Mini-railroad
Grapevine Opry
Custom Stickers
Recommended Initial Stickers for achievements
Achievements:
Wine lover: Check in at 4 of the 9 wineries
Wine aficionado: Check in at all 9 wineries
Cart Jockey: Check in at 2 of the 3 golf courses
Golden Idol: Check in at all downtown statues
Dine on the ‘Vine: Check into 5 restaurants
Texas Twang: Check in at 2 music venues/concert locations
Zen master: Check in to one spa for a day of relaxation
Custom Stickers:
Great Wolf Lodge
Mini-railroad
Grapevine Opry
Future Sticker
Recommendations:
Achievements:
Jetsetter: Check into DFW Airport
Featured Stickers:
Legoland
Bass Pro Shop (or other popular shopping
Nash Farm
Farmer’s Market
Historical Preservation
Mobile Site / Custom Tab
Proposed Recommendation for Launch
• Weather
• Constant updates on weather in Grapevine area
• Video
• Destination videos (10-15 sec., 30 sec., 90 sec.)
• Calendar of Events
• Focusing on big ticket events that draw large crowds
Recommendations for Future Phases
• Guestbook
• Past visitors can comment on attractions/restaurants they liked; give recommendations
• Map of area
• FAQ/Interesting facts about Grapevine
Future Upgrades and Marketing Ideas
The following components are not included in the
original proposal. They are meant for recommendations
to carry out future enhancements and marketing
strategies not included in the $10,000.
Potential Incentives
Coffee/Ice Cream shops:
- $1 off for becoming the “Rockstar” of a location
- Become a Rockstar and receive one free scoop of ice cream
Restaurants:
- Free dessert for every 5th check-in
- Check in and receive 10% off your bill
Wineries:
- Show wine lover badge and receive complementary glass of wine
Golf Cart:
- Show badge and receive a free bucket of range balls
CVB:
- Check in to all of the local statues and receive 25% off a train ride ticket for individual (does not
apply to all members of a group)
* Percentages and discounts are suggestions and can be modified per partner/location
App Marketing
Ideas for promotional materials
• Store front signs
• Window clings
• Tent cards at counters/registers
• Microsite/Landing page
• Custom app graphic:
• To be used on partner websites to link to Grapevine
site with more information about app.
• Facebook and Twitter:
• Develop post examples for Grapevine’s partners to
use on their social networks to promote app and
incentives
About Collinson Media
Collinson Media is one of the senior leaders in the meetings, travel and tourism industry, providing successful marketing
solutions to a wide variety of clients for more than 36 years. Our clients include convention and visitor bureaus, state tourism
offices, attractions, hotels, resorts, chambers of commerce, destinations and convention centers. From its beginnings in 1974 as
a publisher’s representative firm, the company has expanded over the last decade into print and online publishing, conference
and event production, and digital marketing.
Our mission is to provide our clients with economical and highly effective, results-oriented tools to make their marketing efforts a
success. Our matchmaking programs deliver qualified leads to fit their targeted specifications. We provide destination marketing
organizations greater access to the leisure travel market and niche group markets through Internet solutions, demographically
targeted newspaper preprint inserts, and publications such as Audubon Magazine, Connect Magazine, GroupAway Magazine,
Rejuvenate Magazine and America’s Best Vacations newspaper inserts, as well as a broadcast product, The Getaway Forecast
by The Weather Channel.
Additionally, Collinson Media is an innovator within the ever-emerging Internet technologies field for tourism, travel, meetings
and destination marketing. As part of its business strategy, the company manages several targeted newsletters and the travel
consumer website VacationPlanning.net, as well as ConnectYourMeetings.com and RejuvenateMeetings.com.
Based in the Greater Atlanta area, Collinson Media is a success story in today’s challenging, ever-changing environment. That
story is based on strong relationships that result in servicing well-defined niche communities within the travel industry, an overall
commitment to quality products and solutions that work for clients, and a work environment that encourages new development,
collaboration, education and service.
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36+ years in the travel & tourism industry
Average of 1,000,000+ Emails sent per month
Over 300,000,000 Impressions delivered (12 months)
Over 500,000 Leads generated (12 months)
Numerous partnerships with flagship brands