Transcript A bit about ourselves

A bit about ourselves
• Started out in October 2007, as Responsys Asia, an email campaign
platform
• May 2010 we became KatalystM, an email campaign consultancy
• May 2012 ‘pivoted’ to become a full blown marketing agency,
specialising in customer experience and marketing automation
• Offices in Singapore and Philippines
• Operating on the cutting edge between marketing and technology
• Specialising in high end, scalable Marketing Automation platforms
(ExactTarget, Responsys, Eloqua, Radian6, Tripolis, etc.)
• Successful clients and case studies across Asia and ANZ, particular
focus on regional clients
The Modern Marketing Practice
Customer
Experience
Total Lifecycle
Marketing
Customer
Relevancy
And loyalty
Marketing
Automation
How to future proof your agency?
OUR STORY
THE MARKETING MEGA TREND,
1980s – 2030s:
FROM PRODUCT CENTRIC
TO CUSTOMER CENTRIC
TRADITIONAL MARKETING:
PRODUCT CENTRIC
We now live in
the Era of YOU:
MARKETING
IS BECOMING
CUSTOMER
CENTRIC
Technology speeds
things up
- Cloud, Mobile
The consumer
is becoming
empowered…
(S)he’s now in
charge…
… And this changes everything
… In the life of a marketer
• The marketer no longer initiates campaigns – the consumer does!
• … The marketer becomes a traffic controller
• Staying relevant to each individual consumer is paramount
• … Which in turn means it’s all about data
• … And more importantly, using that data
• You no longer identify audiences – you identify personas
• You are no longer a copywriter – you’re a storyteller
• … You are in the business of maintaining personal relationships
with a whole bunch of people
For instance:
Different
approach
to
campaigns
and your
Next Big Win
Incremental acivities, automated: lasting results
INSURANCE CASE: Growth of Retained Customers
overtakes New Customer Growth
Retained
New
2011
2012
2013
2014
No. of Policy Renewals growth overtake New Policies growth
Do we need
another
Renaissance
Man?
THE VISIONARY
THE TECHNOLOGIST
THE OPERATIVE
THE STORYTELLER
MODERN MARKETERS NEED BOTH
THEIR LEFT AND THEIR RIGHT BRAIN