Transcript Deck - Skyler Kanegi

Tier 10 presents
Skyler Kanegi
Chris Borders
Claire Williams
Li Zhang
A BetterLife Project | Roden, Inc.
IMMORTAL BLOOD IS
The breakdown.
 Blood shortages solved through
 A vampire-themed 2D MMORPG
 Geared towards high school males
 Through social networks
 To connect, grow, and save lives.
Overview
Cause
Game
Marketing
Operations
Financials
BLOOD CENTERS
The organizations we benefit.
Overview
Cause
Game
Marketing
Operations
Financials
WHY BLOOD?
When there are so many other charities?
 1 out of 3 will need blood in lifetime
 Blood shortages
 Disease research
 Need in developing countries
 Financially smart and realistic
Overview
Cause
Game
Marketing
Operations
Financials
QUANTIFY
Measurable impact.
 Each donation saves up to 3 lives
 Value of human life
 Increased potential and opportunity
 Blood donations can be measured
Overview
Cause
Game
Marketing
Operations
Financials
CONNECT
Gamers helping each other and the world.
 Social networks inspire change
 Connect with real people
 Opportunity to make a difference
 It could be one of them
Overview
Cause
Game
Marketing
Operations
Financials
GAME OVERVIEW
Bound to be revolutionary in its genre.
 Two-dimensional
 Side-scrolling
 Two factions:
 Living – Priests
 Undead – Vampires
 Low development costs
 Low system requirements
Overview
Cause
Game
Marketing
Operations
Financials
IN-GAME CHARACTERS
Infinite possibilities.
 Fully customizable
 Hairstyle, eye color, face
 Height, physique
Dozens of special abilities
 Each race has unique skills
 Adds level of strategy to conflict
Overview
Cause
Game
Marketing
Operations
Financials
ONE-OF-A-KIND CHARACTER
Extra power.
 In-game items available for small fee
from $1 to $5
 90-day lifetime for items purchased
through market
 Expired items can be sold, traded, or
reactivated
Overview
Cause
Game
Marketing
Operations
Financials
DONATING BLOOD
Give a little, get a lot.
 More complete version of the game
 Ability power-ups
 Expiring items’ timers reset
 One month overlap accommodates
for player’s schedule
Overview
Cause
Game
Marketing
Operations
Financials
TEAM GAMING
Strength in numbers
 Party system allows
quick grouping to
attack enemies
 Guild system allows
strong networks
among players
Reduces possibility of
a player quitting
Overview
Cause
Game
Marketing
Operations
Financials
MERCANTILISM
Buy low, sell high.
 In-game trading area for transactions
between players
 Safe, secure method for players to
exchange items and gold
 Allows us to monitor the economy
 Small fee deducted from each trade
Overview
Cause
Game
Marketing
Operations
Financials
LIMITLESS GAME WORLD
One lifetime is not enough to see everything.
 2D engine allows for simple level
design and creation
 Player-designed houses, mansions,
and castles – the game will be
different each time you log in
Overview
Cause
Game
Marketing
Operations
Financials
TARGET MARKET
Market size and demographics.
 Males, 15-24 years old
 High school and college students
 Minimum 5.25 million potential
customers
80% play with friends or family
Overview
Cause
Game
Marketing
Operations
Financials
TARGET MARKET
Financial demographics.
 Low income, high disposable income
 Males make up 80% of MMORPG
market
 60% of females play with romantic
partners
 Median age of Maple Story is 18 years
old
Overview
Cause
Game
Marketing
Operations
Financials
TARGET MARKET
Application to cause.
 Eligibility
 Young males preferred
 Teens and college students more likely
to donate
 Lower income more likely to donate
 Spend 30% of time doing game related
activities outside of the game
Overview
Cause
Game
Marketing
Operations
Financials
COMPETITORS
The competition.
Same
Competitor Product
Maple Story
Competitive Advantage
X
Social Network
World of
Warcraft
X
Worthy Cause
Runescape
X
User Modification
Guildwars
X
Free Download
Aion Online
X
Low Production Cost
Overview
X
Same
Market
Cause
Game
Marketing
Operations
Financials
ROADMAP TO CUSTOMER
How to appeal to three different sets of customers.
Socially
Conscious
Overview
Cause
Serious
Gamers
Game
Marketing
Operations
Financials
PRODUCT
Marketing the product.
 Cost efficient two-dimension
 Vampire-centric storyline
 Popular culture
 Commitment to cause
Overview
Cause
Game
Marketing
Operations
Financials
PROMOTION
A multi-faceted approach.
 Viral marketing
 Cross-promotional advertisements
 Contests
 Other user-generated content
 Paid representatives and word of mouth
Overview
Cause
Game
Marketing
Operations
Financials
SOCIAL NETWORKS
Promotion.
Facebook/
Social
Networks
Groups
Pages
Applications
Regional
Fans
Increased
Interest
Overview
Cause
Game
Marketing
Operations
Financials
CONTESTS
Promotion.
 YouTube video
 Increased prices per round
 Item design
 Other
Overview
Cause
Game
Marketing
Operations
Financials
PRICING
For accessories, housing, and sanctuaries.
 Strengthen and individualize
 Armor and accessories
 Housing and sanctuaries
 Price distribution among
occupants
Overview
Cause
Game
Marketing
Operations
Financials
PRICING
Optimal bundle.
Overview
Cause
Game
Marketing
Operations
Financials
PRICING
Houses by distribution of inhabitants.
Number of Players in House
1
2
5
10
50
100
Overview
Cause
Game
Cost per Player
$200/month
$100/month
$40/month
$20/month
$6/month
$3/month
Marketing
Operations
Financials
PLACE
Effective and cost efficient.
 Free download
 Game sharing sites
 Potential impact maximized
 Legitimize game
 Advertisement revenue
Overview
Cause
Game
Marketing
Operations
Financials
CUSTOMER RETENTION
Keep customers interested.
 Patches
 In-game events
 Expansion sets
 In-store
 Houses
 Ongoing investment
Overview
Cause
Game
Marketing
Operations
Financials
CUSTOMER RETENTION
Active users compared to time.
Overview
Cause
Game
Marketing
Operations
Financials
HIERARCHY
Staff for our growing game.
Overview
Cause
Game
Marketing
Operations
Financials
DIVISIONS
Staff for our growing game.
 Finance (1)
 Information Technology (31)
 Technicians (15)
 Programmers (5)
 Marketing (16)
 Business Development Managers (5)
and Associates (10)
 Operations (1)
Overview
Cause
Game
Marketing
Operations
Financials
REVENUE STREAM
How the money gets from the player to our bank.
Bank
account
Google
Checkout
Immortal
Blood
Player buys
an item
Google
Checkout
Immortal
Blood
Overview
Cause
Game
Marketing
Operations
Financials
BLOOD STREAM
Logistics behind the blood donation process.
Blood Bank
Database
Player
Blood Bank
Overview
Cause
Game
Marketing
In-game
items
Operations
Financials
MAINTENANCE OPERATIONS
Fixing problems before they happen.
MON
TUE
WED
THUR
FRI
SAT
SUN
0:00
2:00
4:00
6:00
8:00
Bugs
Features
Patches
Economy
Security
breach
10:00
12:00
14:00
16:00
18:00
Glitches
20:00
22:00
Overview
Cause
Game
Marketing
Operations
Financials
IT STAFFING OPERATIONS
The 24/7 support team.
Programmers
Technicians
5 Programmers
15 Day Technicians
Develop new
features
Debug and enhance
existing features
Oversee gameplay
Provide technical support to players
Debug errors in real-time
Overview
Cause
Game
Marketing
10 Night Technicians
Operations
Financials
LONG TERM GOALS
To infinity and beyond.
31Months
Month
11
30
31
36
45
50
55
58
70
1
Game
Month
Months
before
before
Launch
after
after
release
release
In-store
Partnership
Save
Expand
Expand
Expand
Begin
Break
Expand
Recover
retained
Phone
Complete
retail
Immortal
development
to
partnership
even
Korea
application
with
marketing
development
earnings
copy
ondevelopment
American
and
Blood
operating
made
to
of
Southeast
for
campaign
released
other
3D
to
available
expansion.
China
costs
Red
version
costs
blood
Cross
Asia
and
for
$5 Advertisements
million
centers
investment
inpurchase
the
Japan
with
United
inblood
marketing
States
banksand
business development
Overview
Cause
Game
Marketing
Operations
Financials
NEW TECHNOLOGY
Always prepared to innovate.
 2D game flexible game open to user
modifications
 Analysts predict pervasive depthcontrast technology utilizing 3D goggles
in the next 5 years
 2D engine can easily accommodate
changes
Overview
Cause
Game
Marketing
Operations
Financials
FINANCIALS
Revenue Streams
Revenue
Streams
In-Game
Sales
Advertising
$10/person
$2/person
Overview
Cause
Game
Marketing
Operations
Financials
FINANCIALS
Income Sheet
Break even on operations
Repay seed money
Makes an economic profit
Overview
Cause
Game
Marketing
Operations
Financials
FINANCIALS
Statement of Cashflows
Overview
Cause
Game
Marketing
Operations
Financials
IMPACT
It sums up to…
Would you ever
consider donating
blood at a blood
bank in order to
receive an ingame item or stat
boost?
Overview
Cause
No
44%
Game
Marketing
Yes
56%
Operations
Financials
IMPACT
It sums up to…
Blood Donations in Market
1. awareness
2. empathy
3. in-game
benefits
60%
50%
40%
30%
20%
10%
0%
Before
Overview
Cause
Game
Marketing
After
Operations
Financials
IMPACT
It sums up to…
 230,000+ donations within first year
 Up to 690,000 lives saved
 No more blood shortages
 Leukemia: 15 million units of blood
 Growth: standards of living increase
Overview
Cause
Game
Marketing
Operations
Financials