Transcript Media Pack
Media Pack Broader Marketing Family 2 Contact - Emily Barun (Sales Director) 020 7970 4586 [email protected] Centaur Marketing power 19m Site visits* 11k Event attendees* 300k 93 Opted into newsletters Top 100 Global Brands 283,000 2.4m 80,000 64,000 Facebook Twitter LinkedIn Instagram Contact - Emily Barun (Sales Director) 020 7970 4586 [email protected] Marketing Week Options Brand Awareness Lead Generation Networking • Display • Webinar • Events • Email • Whitepaper • Tailored Events • Roundtable • Awards • Homepage Takeover Thought Leadership Bespoke Partnership • Conference Speaking Tap into the expertise of the Centaur Collective, our inhouse consultancy on how to get the most out of Marketing Week’s network. • Breakfast Briefing • Native content • Video Series • Inserts • Special feature 4 Contact - Emily Barun (Sales Director) 020 7970 4586 [email protected] Print. Marketing Week magazine Our heritage lies in print. Going strong since 1978, we continue to talk to the most senior marketers from the biggest brands across the world. The top marketing influencers Controlled VIP Circulation 2017: 6,600 5 Contact - Emily Barun (Sales Director) 020 7970 4586 [email protected] Online. Marketing Week online The future is digital. More than doubling our digital audiences over the past year MarketingWeek.com is enjoying a deeper dialogue with its audience. Shining a light on issues and opportunities. Offering award winning insight, analysis and opinion. 2017 monthly UU’s 399, 000 932, 332 PV’s, plus 182,000 registered users 6 Contact - Emily Barun (Sales Director) 020 7970 4586 [email protected] Events. At scale & bespoke events Pressing flesh is like therapy. Marketing Week events from large scale conferences & exhibitions to bespoke gatherings are re-knowned for their acute content delivery. Expected delegate volumes 2017: 11,000 7 Contact - Emily Barun (Sales Director) 020 7970 4586 [email protected] Big Brand Audience #8 Contact - Emily Barun (Sales Director) 020 7970 4586 [email protected] Client-side. 60% 8% Client-side Media Owner 9% Freelance/Consultancy 23% Agency 60% of the Marketing Week audience are client-side marketers. Accurate eDigital audit : 2015 9 Contact - Emily Barun (Sales Director) 020 7970 4586 [email protected] Senior Client-side. Director 23% Manager 51% Executive 16% Assistant 4% Graduate/Trainee 6% 74% of the Marketing Week audience are manager level or above* Accurate eDigital audit : 2015 10 Contact - Emily Barun (Sales Director) 020 7970 4586 [email protected] Good Company #11 Contact - Emily Barun (Sales Director) 020 7970 4586 [email protected] “We have been really impressed with the CTR stats we have got from Marketing Week, they are a lot higher than the other publications we have been running the same creative on, and although the CPM of MW is a fair bit higher than others, the cost per click is lower which is great!” Toby Shelley, JJ Marketing Contact - Emily Barun (Sales Director) 020 7970 4586 [email protected] “The Marketing Week roundtable was a great addition to our campaign and enabled AdRoll to have in-depth discussions with some key agencies and brands. Russell chaired the conversation well and the events team were very helpful in the lead up and execution of the event.“ Sarah Cunningham, Marketing Manager, AdRoll EMEA Contact - Emily Barun (Sales Director) 020 7970 4586 [email protected] Case Study Activity: Print & Online • 10-part native content series – each based on a Future of Mail advocate thought piece • display advertising Used mail for a campaign Recommended use of mail to someone 5% 14% Read the native piece after seeing the ad +180% 5% 38% Shared/discussed this with someone Visited Mailmen.co.uk +25% 4% +73% 22% 35% +106% 17% 29% +71% 17% 0 10 Saw ad & read native piece Q. Which of the following did you do as a result of seeing the ads? Source: Royal Mail Campaign Evaluation 2016 20 30 Increase on ad success with native content Results: Very successful. Advertising alone had a big positive effect. When combined with native content pieces (written by Marketing Week editorial), a huge 38% shared and discussed the campaign with someone and 5% actually used Mail for a campaign after seeing the ads. 40 Saw ad #14 Marketing Week magazine / Marketingweek.com