Transcript The interaction of art\design and advertising\marketing(e.g.

THE INTERACTION OF
ART\DESIGN AND
ADVERTISING\MARKETING(E.
G. PACKAGING MATERIALS,
BRANDING, PROMOTIONAL
MATERIALS).
Art\design
What is art:
-Expression of one's
feelings
-Artworks and artists
are increasingly
becoming elements of
advertising campaigns
-Brands and companies
getting arty
-Bringing art and
marketing together
What is design?
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The term design is widely associated with
the Applied arts
The boundaries between art and design are blurred
The principles of design are "almost instinctive",
"built-in", "natural", and part of "our sense of
'rightness'."
What is the difference between art
and design?
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They have different purposes
They are made differently
They are judged by different criteria
They have different audiences
Advertising\marketing
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Advertising is a set of communications or activities used
to influence and persuade consumers to adopt products
and services.
Advertising
History:
-Egyptians
used papyrus to make
sales messages and wall
posters.
- Pears Soap company has
been worlds first legally
registered brand.
- Radio than television
What is Marketing?
Marketing
- Marketing is what you say and how you say it when
you want to explain how awesome your product is and
why people should buy it.
-Setting a price and letting potential customers know
about your product and making it available to them.
Marketing is:
-an ad
-a brochure
-a press release
-is a Facebook page
or a Twitter account.
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The interaction of art\design and
advertising\marketing
1. The Conceptual Differences
- Attitude toward the
product
- Professional
Identity
- Attitude toward
corporate identity
- Attitude toward
creating value
The interaction of art\design and
advertising\marketing
2. The Inevitable Connection
- The serve each other
with the same purpose in
mind - connect the audience
to a particular
product
- The marketing strategy is
the key driver of good design
- Cooperation is the key to
a successful campaign
IMPORTANCE OF ART/DESIGN OVER BUSINESS
SUCCESS THROUGH ADVERTISING/MARKETING
"Innovation is key to success" - not really
 Design advances innovation
3. Design Thinking - a means of successfu marketing.
- Provides a clearer perception
- Increases the values, importance and
definition of ideas
- Creates the culture of hard work,
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BRINGING ART/DESIGN AND CREATIVITY TO
ADVERTISING/MARKETING
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How to connect design with
marketing.
The distance between art
and marketing is becoming
narrower
This close relationship can be
seen daily through various
marketing campaigns run by
the biggest corporations
worldwide
BRANDING AND
PROMOTIONAL MATERIALS
The symbol of Olympic Games
The symbol of Olympic Games
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Brand means a mark (symbol or sign) or design or
some combination of these used to identify the
products of one seller
Symbol of Olympic games was designed in 1912,
by Pierre de Coubertin.
Branding in Olympics
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Pierre de Coubertin stated in 1912 that the six
colors including the white background, represent the
colors of all nations without any exception.
Branding in Olympics
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The Olympic games symbol changes every 4 year,
depending from the country the Olympics is being
held.
The rings and the color of the rings remain the same
every year, just the background changes..
Branding in Olympics
In this way forming a brand in
which we:
-associate the event always with it
-it has a history of using the same
logo
-it creates reliability to the audience
-it creates a powerful image of trust
-Olympic games have created such
brand that they even have
guidelines for countries
hosting
to stay in the same logo and design
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Branding in McDonald’s:
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The McDonald's Corporation is the world's largest
chain of hamburger fast food restaurants
Serving around 68 million customers daily in 119
countries.
McDonald's is the brand that spends the most on
ads, racking up $963 million in ad spend last year.
Branding in McDonalds
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Mc Donald's brand it has created emotional
connection to the audience
It has created reliability through keeping always the
same logo through some small changes during the
year
McDonalds Branding
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The foundation of your brand is your logo.
Your brand is your promise to your customer there as
one should stay loyal through the years and keep
the brand loyalty.
Strategic branding leads to a strong brand equity
which leads to you having the power to increase the
prices because of your brand name.
Promotional materials
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Promotional materials:
-communicate your
brand
- Opens Lines of
Communication
- Draws Attention
- They Stick Around
For A Long Time
- Increase Brand
Recognition
Works Cited
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Wood, Ben, Mark Whiting, and David Stocks. "How Design Thinking Can Enrich Business and
Marketing Innovation | Innovation Management." Innovation Management. N.p., 26
Dec. 2011. Web. 17 Mar. 2014.
Wen, Shawn, and Frank Stasio. "What Is The Relationship Between Art And Advertising?."
WUNC. N.p., 17 June 2013. Web. 17 Mar. 2014. <http://wunc.org/post/whatrelationship-between-art-and-advertising>.
http://www.dmi.org/dmi/html/publications/journal/fullabstract_d.jsp?itemID=05162HOL36
Holm, Lisbeth, and Ulla Johansson. "DMI Publications - DMI Review Article." DMI Publications
DMI Review Article. N.p., n.d. Web. 17 Mar. 2014.
http://auracollective.wordpress.com/2010/12/12/the-relationship-between-design-and-marketing/
Funk, Mike. "The Relationship Between Design and Marketing |." Aura Collective. N.p., 12
Dec. 2010. Web. 17 Mar. 2014.
Spenner, Patrick. "Brand Growth Lessons From McDonald's." Forbes. Forbes Magazine, 21 June
2013. Web. 18 Mar. 2014.
"9 Ways Promotional Products That WORK for Your Business." American Marketing Association
Baltimore 9 Ways Promotional Products That WORK for Your Business Comments. N.p., n.d. Web.
18 Mar. 2014.
Thank you for your attention!!
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Done by :
Anita Selmani,
Shpend Kuqi,
Bonart Ajvazi,
Debora Fona,
and Etnik Blakaj.