Transcript Pizza Inn Inc. Marketing Plan Presentation

Team 6
Caitrin Dolan
Will Davis
Brittany Irvin
Jeremiah Woolwine
 Background
 Foundation
 Purpose
 Locations
 Services offered

Mission/Vision
The mission and vision of Pizza Inn Inc is to serve its neighbors with
great tasting, fresh made pizza each and every day. Pizza Inn’s
principal activity is to franchise and distribute food to a system of
restaurants operating under the trade name "pizza inn".

Goals
Strengths/ Weaknesses

Management









New Combinations of Pizza
Revenue decreasing
Manufacturing


Turnover
Finance

Delco
R&D


Competitors have more money for
marketing
Personnel

Debt Down
Manufacturing


Not Nationwide
Marketing

Quick service
Finance


New Management
Offering

Headquarters markets for the
franchisees
Personnel


High quality
Marketing
Management

Family Atmosphere
Offering


Must use Delco
R&D

Faster ways to cook pizza
Opportunities/ Threats

Consumer/Social








Economic

Different Class settings

Pizza Hut has ordering online
Faster ways of cooking pizza
Economic


Competitors copying
Technological

Ordering Online
Families eating @ home
Competitive

Name Brand
Technological
Consumer/Social

Expansion
Competitive


Eating in
Legal/ Regulatory

Mergers
Marketing Program

Product Strategy



Price Strategy


Competitive prices
Promotion Strategy



Signature Pizzas
Buffet & dine in specialties
Coupons
Monthly Specials
Place Strategy


Mainly in the South
In Nine Countries other than the U.S.

Target Markets (4 ways to serve you)





Full service pizza restaurant
Solely pizza delivery and carry-out
Self-serve buffet
Express serve
Competition



Pizza Hut
Cici Enterprises
Sbarro
Sales Revenue for Pizza Inn
70
60
50
Sales revenue in 40
millions
30
20
10
0
Sales in millions
2001
2002
2003
2004
2005
2006
Year
Five year sales projections
Sales in
millions
48
46
44
42
40
38
36
Sales
2007
2008
2009
Year
2010
2011
Implementation Plan
 Expand to new markets
 Domestic (move north)
 Foreign Markets

Improve marketing program



TV
Newspapers
Radio