our digital brochure here - spark

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Transcript our digital brochure here - spark

Spark Digital
Credentials
November, 2014
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SPARK Digital
fully fledged online advertising agency solely specializing in online
marketing communication strategies.
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& therefore we do it really well
Presentation by SPARK Marketing & Media Consultants
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Spark Digital “what can we do in-house?”
simply 5 intelligent bodies
Online Media Planning & Buying
Our Innovative Kitchen
Search Engine Optimization / Marketing SEO & SEM:
Dynamic, Basic, Technical & Paid SEO.
Pay Per Click Management Services
Social Media Marketing/Optimization
Online Asset Management
Online reputation management
by the way, when we collect data… we use it!
Presentation by SPARK Marketing & Media Consultants
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Spark Digital “some of our strategic partners”
Presentation by SPARK Marketing & Media Consultants
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Spark Digital “where can we play ?”
this is our playground!
Presentation by SPARK Marketing & Media Consultants
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Spark Digital “we used to think like this”
ATL
Above The Line
Radio
TV
OOH
Print
Online Advertising
Rating
Frequency
CTR
GRP
Reach
Consumer
BTL
Below The Line
Direct Marketing
Sampling
On-Ground Brand Activation
Online Brand Activation
Events
Presentation by SPARK Marketing & Media Consultants
Engagement
New Customer
Leads
Likes
ROI
CPL
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Spark Digital “how we think now? Simply!”
Paid
Paid media helps in making our
own content easy to discover
Owned
Earned
Owned media drives engagement
and understanding
Earned media will build brand
advocacy, word of mouth & peer
to peer recommendations.
ROI using the power of the PAID media
Presentation by SPARK Marketing & Media Consultants
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Spark Digital “how we think now, in details”
OOH
Print
Display
Search
TV
Tweets, views
Gaming
Reputation
Management
Radio
Paid
Strangers
Owned
Customers
Earned
Fans, Likes, Followers…
ROI using the power of the PAID media
Presentation by SPARK Marketing & Media Consultants
Likes
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Spark Digital “how we implement?”
Paid
Search Engine Optimization /
Marketing SEO & SEM:
Dynamic, Basic, Technical &
Paid SEO.
Owned
 Social Media Marketing/Optimization
 Online Asset Management
Pay Per Click Management
Services
 Online reputation management
Online Media Planning & Buying
Our Innovative Kitchen
Presentation by SPARK Marketing & Media Consultants
Earned
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Thank you
Presentation by SPARK Marketing & Media Consultants