Transcript Nessun titolo diapositiva

ITALTEC CONSULTING
Italy’s Bridge To India
VARESE INTERNATIONAL MEETINGS 2005
VARESE MEETS INDIA
PRESENTATION
ON
TOOLS OF MARKET RESEARCH & MARKETING IN INDIA
BY
DOTT. JACOB ROSE, DIRECTOR, ITALTEC CONSULTING PVT LTD,
NEW DELHI
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ITALTEC CONSULTING
Italy’s Bridge To India
Tools
of
Market Research and Marketing
for
the Indian Market
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ITALTEC CONSULTING
Italy’s Bridge To India
MARKET RESEARCH
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ITALTEC CONSULTING
Italy’s Bridge To India
TYPES OF MARKET RESEARCH
• Primary Research
• Secondary Research
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ITALTEC CONSULTING
Italy’s Bridge To India
PRIMARY RESEARCH
Primary Research is the research conducted for
a specific purpose
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ITALTEC CONSULTING
Italy’s Bridge To India
TOOLS OF PRIMARY RESEARCH
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Personal Interviews
Focus Groups
Telephonic Interviews
Discussions with experts
Data collection from competitors, customers, distribution
channels and influencers.
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ITALTEC CONSULTING
Italy’s Bridge To India
SECONDARY RESEARCH
Secondary research is information that already exists
somewhere. It may be a study, a group of articles on a topic,
or demographic or statistical data gathered by someone else.
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ITALTEC CONSULTING
Italy’s Bridge To India
TOOLS OF SECONDARY RESEARCH
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Libraries and other public information centers
Books and business publications
Magazines and newspapers
Trade associations
Data from published sources from Government
departments, Industry and Trade Associations, Chambers of
Commerce
• Research agencies and Databanks
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ITALTEC CONSULTING
Italy’s Bridge To India
MARKETING TOOLS IN INDIA
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ITALTEC CONSULTING
Italy’s Bridge To India
The common marketing tools used in India are:
Print Media
Electronic Media
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ITALTEC CONSULTING
Italy’s Bridge To India
PRINT MEDIA
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Newspapers
Magazines
Product Literature
Brochure
Boards & Signages
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ITALTEC CONSULTING
Italy’s Bridge To India
ELECTRONIC MEDIA
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Television
Radio
Telephones
Mobile phones
Internet
E-mails
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ITALTEC CONSULTING
Italy’s Bridge To India
Typical Marketing Channels in India
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ITALTEC CONSULTING
Italy’s Bridge To India
Marketing Channels for FMCG &
Consumer Goods
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ITALTEC CONSULTING
Italy’s Bridge To India
Manufacturer
Carrying and forwarding agent
Distributor
Retailer
Customer
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ITALTEC CONSULTING
Italy’s Bridge To India
Marketing Channels for Industrial goods
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ITALTEC CONSULTING
Italy’s Bridge To India
Manufacturer
Distributor/ agent
Stockist
Customer
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ITALTEC CONSULTING
Italy’s Bridge To India
The distribution chain is much shorter for
Industrial products and the manufacturer and
its agent is in direct touch with the customer to
understand their needs and requirements.
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ITALTEC CONSULTING
Italy’s Bridge To India
Thank You
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