Transcript CONNECT - CXM Digital Marketing Group

Presented by
Patrice Barber & Ann Albergotti
303-216-0472
www.TaylorMadeEmarketing.com
Copyright 2010-20112Taylor Made Small Biz Inc. and Taylor Made Emarketing
Patrice Barber
Founder Taylor Made Emarketing (2012)
President Taylor Made Small Biz ( 2003)
Taylor Made Solutions (1993)
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Speaker and Consultant for Online Business Development
Get More Customers Online
Internet and Mobile Marketing 101
Critical Business Processes
Put Your Year In Gear- annual internet & mobile marketing event
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Online & Mobile Marketing , Operations, IT Systems Development
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Over 20 years in business - bought & sold multiple start ups
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Clients: 550+ small business owners & 35 Fortune 500 leadership
teams – across 3 continents
Charter Member -International Mobile Marketing Business Network
TiE Rockies - Program & Events Chair for Entrepreneur programs
Angel Capital Summit – Pitch coach
Copyright 2010-2012
Taylor Made Small Biz Inc. and Taylor Made Emarketing
About Ann Albergotti
Placed clients onto Channel 9 news
Placed clients in local media connections in Colorado as well as
such national media as CBS .
Sought after speaker and trainer for marketing and public relations
Frequent venues include Parker Chamber University, Sales
Professionals of Parker, Professional Referral Network Colorado Leads
Group,
Interviews on VM Direct Internet Radio and Get Your Life Back
show on Castle Rock Radio.
Specializes in the development of promotional campaigns, public
relation planning, event planning, branding.
Media Landscape Today
Evolution Of The Press Release
–From mail & email distribution to online
submission
–The reach of the press release doesn’t stop at the
hands of the media
The PR Landscape Today
Social Media changed the Public Relations
industry forever
- Bloggers voice their opinion
- Video review on YouTube
- Public swap opinions real time on
Twitter, Facebook
Big Budget’s No Longer Needed
Using PR as part of your marketing campaign
–The press release is no longer a “situational”
marketing tool
–Importance of keywords
Goal: To Get Media Coverage For Monthly Events
Challenge: Fairly new Chiropractor business that
needed to grow awareness of company events
Result: Press releases got picked up by multiple
newspaper outlets and published.
Increased event attendance by 40 %
Bonus:
Invitation to be a monthly columnist
Goal: double incoming inquiry calls to
this real estate company
Challenge: new company to the market,
new product
Results : local TV coverage, online
article by TV channel, links to their
websites from TV website article ,
National TV coverage
ROI: increased incoming inquiries by 3x
and converted 82% to new clients
within 7 days
Getting Found
Published
and
Interviewed
 Decide the desired outcomes ( branding,
event invitation , article pitch, interview,
inbound leads)
 Research and list Journalists & their style
 Research and list media outlet
readers/viewers/listeners
 Define the message and actions for
listeners to take if any
 Create your media kit
 Create your articles
 Outline your multiple inbound leads
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Getting found
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Getting published
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Good story, newsworthy, timely, well written
Submission to multiple online sites
Submission to multiple offline publications
Connections to the editor
Correct submission format
Press release follow up
Getting interviewed
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Connections to the media
Article pitch follow up
Knowing and meeting deadlines
Your Media Kit
What’s in it and how to build your own
About you
About your company
Fast Facts sheet
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Your emotional story
The results
Why choose you
Also known as
Their pain , your solution, why now
Media Kit
Biography Includes:
• Name & Title
• Year Joined/Started Company
• Experiences
• Associations
• Education/ Certifications
• Hobbies/Charitable Work
Public Relations
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The facts
The results
Why choose you
Also known as
Their pain , your companies solution, why now
Media Kit
Company Fact Sheet Includes:
• Company Name
• Inception Date
• City Located
• Owners/Executive Officers
• Company History
• Product/Service Offers
• Contact Information
• Mission/Vision
Public Relations
Press Releases
Must Include:
• Contact Information
• Release Date
• Headline
• Body
• Response Information
Public Relations
Online Media Hot Spots
– PR Newswire (Fee Based)
– PR Log
– 1888PressRelease
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Getting your first interview
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Ready for O?
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How to prepare
 Research and list Journalist, their style
 Research and list media outlet
readers/viewers/listeners
 Get the questions before hand
 Be clear about the message you want to
convey and craft your answers.
 How will your story be used? Are you a
feature story or used to illustrate a point
 Do you need to provide samples
 When will your segment run?
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Workout the morning before your
interview
Spray your hair
Use extra make up color
(for women)
Wear solid colors – no prints
Review your key points
Present your speaker intro
Check your posture
Sit on your coat tails
Be informative- not salesy
SMILE! 
Monetizing Your
Promotional Campaigns
CONNECT - CONVERT - RETAIN
CONNECT with Traffic +
CONVERT to Prospects+
RETAIN with Follow up =
Copyright 2010-2011 Taylor Made Small
Biz Inc.
THE LIST –
Outlook , Excel,
Gmail, MOSAIC
Excel- Direct
Mail and PR
THE CONTENT Blog,PR, Social posts,
Email
Social Media
TV/Radio
Fliers
Contests
Desktop
Website
Mobile site &
text messages
Copyright 2010-2011 Taylor Made Small
Biz Inc.
Emails Constant
Contact
•drive traffic to a landing
page
• excite visitors with an
offering
• convince visitors to
move to the next level of
service with a call to
action
• build a marketing list
Monetizing Your Online and Offline P R
CONNECT
Press
Releases
Article
Pitches
Exposure &
Visibility
CONVERT on a Landing Page
Use Email Capture and
Call to Action
(Free video, Free guide, Free info)
CONNECT
Social Media Posts
Video
PR or Blog
Articles
RETAI N – Service/
products/ upsells
$$$
Clean content and follow up
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Media Kit - on the website
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Media List – who will you send it to
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Influencer List – who else has connections to get articles accepted
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Company Marketing Materials - brochure, flier, one sheets, case
studies
Communications Plan – matched with company growth goals
Ongoing
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Monthly goals and Content Plan - you always have a hidden story
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Website Landing page(s) – drive PR to your site
Public Relations
 Mobile Marketing
 Mobi website
 QR cdoes
 SMS/Text message
 Online Media Marketing
 Social Media
 Press releases
 Email Marketing
 Blogs
 SEO-Search Engine
Optimization (on page)
 SEM-Search Engine
Marketing
 Analytics
 Internet Marketing
 Landing pages
 Auto responders
 E-commerce
 Client Relations Management &
Copyright 2010-2011 Taylor Made Small
Biz Inc.
Sales Team Management
Monetizing Your Online and Offline P R
CONNECT
Press
Releases
Article
Pitches
Exposure &
Visibility
CONVERT on a Landing Page
Use Email Capture and
Call to Action
(Free video, Free guide, Free info)
CONNECT
Social Media Posts
Video
PR or Blog
Articles
RETAI N – Service/
products/ upsells
$$$
 Mobile Marketing
 Online Media Marketing
 Social Media
 Press releases
 Email Marketing
 Blogs
 SEO-Search Engine
Optimization (on page)
 SEM-Search Engine
Marketing
 Analytics
 Internet Marketing
 Landing pages
 Auto responders
 E-commerce
 Client Relations Management &
Copyright 2010-2011 Taylor Made Small
Biz Inc.
Sales Team Management
…
We will build and launch your media campaign.
Start with 1 hr consult to set your online promotional goals
(article framework, content plan)
Build your Communications Calendar
Execute your Online promotion with setup on MOSAIC
MOSAIC access included- basic level
Create your Media kit (3 part)
Create and submit your Press release
Create a related Blog Article
Write the email campaign content for you to announce your article and PR
 Pre - LAUNCH strategy session
LAUNCH – all items and follow up by email and phone with the media
Public Relations
WE GUARANTEE YOU WILL LOVE WHAT WE
CREATE FOR YOU,OR
I WILL REFUND
100% OF YOUR MONEY.
.
$897
Only $297 Today
And $297 in 30 days
Email
subj: FREE PR
to: [email protected]
Save Yourself Time Researching and Learning How To Do It Yourself.
Run Your Business and Put Your Marketing In Our Hands.
Online Promotional Launch
Campaign
Ann Albergotti & Patrice Barber
President, Taylor Made Small Biz
Founder: Taylor Made Emarketing
www.TaylorMadeEmarketing.com
Email in 24 hours
Subj: Shoestring PR
To: [email protected]
Copyright 2010-20112Taylor Made Small Biz Inc.