Transcript Marketing Plan Overview

Marketing
From Concept to
Completion
Laura Simpson
[email protected]
719.505.8000
Concept to
Completion
Mission:
To Brand Company as a Leader in the Industry through
brand recognition, logo identification, search engine
results, product design and packaging and web 2.0.
Multimedia:
Print | Internet | Video
Marketing:
Brand Identity | SEO /SEM/SMO | Call to Action
Leads + Conversion = Return on Investment
Marketing Mix
• Information obtained through our research to
develop the Four Ps; product, price, promotion and
place.
• New Product Development Strategies, pricing
strategies, promotional strategies, packaging and
distribution strategies to reach our target market of
potential customers.
• Our finalized Marketing Mix will position our product
to our target market that will stand up to the
competition and gain our market share.
Marketing Objectives
• Marketing objectives include understanding the
marketing environment.
• Analysis of competitors to obtain our market share
in the industry, determining our target market
through analysis of market segments.
• Market Development Strategies to reach new
customers and build a strong brand identity, and
diversification strategies to expand into new
markets and offer a larger product line.
Market Analysis
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SWOT analysis to be used to understand our company’s strengths, weaknesses,
opportunities, and threats of our product and our competitors
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A situational analysis to understand our internal and external environments in the industry.
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The information gained is used to describe the marketing environment, outline marketing
objectives, and create a strategic business plan.
Competitor Analysis
Research your top competitors and provide a
detailed report:
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Meta data
Backlinks
Ranking
Strategies
Search Engine
Marketing (SEM)
Improve Internet Ranking through marketing
techniques:
• Search Engine Optimization (SEO)
• Social Media Optimization (SMO)
• Search engine and directory submission
management
• Paid inclusion and trusted feed programs
• Pay-for-placement management (re: pay-per-click)
• Link popularity / reputation development
• Return of Investment (ROI) and performance
monitoring and reporting
Search Engine
Optimization (SEO)
Search Engine Optimization Services (SEO) to increase web placement. It is our goal to
bring your site onto organic placement that is done through the following methods:
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Meta data or Key Words
Search engines look for key words that define your company’s brand and
services provided.
Google
Ad Analytics –to provide insight into your website traffic and marketing
effectiveness.
Verification
Ad Words
Geo-target
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Site verification will increase its ranking.
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Site submission
Submit your site on all major search engines including Google, Yahoo, Bing
and MSN plus there are hundreds more places to submit your company url.
Social Media
Optimization (SMO)
Twitter:
Bookmark & Share
Web 2.0
Search Engine
Submission:
Site delicious Twitter Linkedin Yahoo.com Bing Dogpile Manta Merchant Circle Searchenginesubmission.biz
/www.supermedia.com https://login.teamviewer.com/ Exactseek.com Info.com Lycos
https://www.google.com/analytics/provision/ YellowPages.com Addme.com YellowBot See For More:
https://www.yext.com/pl/directory-listings-3/customize.html Alexa Tumbler.com
http://www.stumbleupon.com/home/ http://badoo.com/ http://www.blfree.com/ http://www.aloox.com/
https://www.enterurl.com/promotion/?page=signup&service_for_email=1&cid=4045
http://www.backlink4free.com/ http://backlinkin.com/ Dig.com Yelp- http://www.yelp.com/biz/on-a-rollcarpet-and-flooring-colorado-springs-2 Dmoz.org (s AOL Search, AltaVista, HotBot,Google, Lycos, Netscape
Search, etc. ) http://www.freebacklink.us/ Bing Fb Manta.com Directory Central
https://www.yext.com/pl/submit-mailing40/scan.html Foursquare.com
http://www.searchenginesubmission.biz/freesearchenginesubmission.html Google.com Google SA
InfoTiger.com EntireWeb.com Altavista.com Lycos Amfibi BigFinder CurryGuide EntireWeb Gigablast
InfoTiger MixCat Noago Railler.nl SearchEngine SearchUK.com Sootle Tripple.net Web-friend.com
WebWizard Yaq.com Google.com : Submission Google PK : Submission Google SA : Submission
WhatUseek.com : Submitted InfoTiger.com : Submitted ScrubTheWeb.com : Submitted EntireWeb.com
: Submission SearchUK.com : Submission Altavista.com : Submission Excite : Submission Lycos : Submission
ExactSeek.com : Submitted Amfibi : Submitted BestYellow : Submission BigFinder : Submission Claymont.com
: Submission CurryGuide : Submitted Debra4homes : Submission EntireWeb : Submission Evisum.com
: Submission Gigablast : Submission InfoProbe.net : Submission InfoTiger : Submitted KnowBe : Submitted
MixCat : Submission MSN (BCentral) : Submission Noago : Submitted Objects Search : Submitted Railler.nl
: Submission Searchdepo.com : Submission SearchEngine : Submitted SearchSight : Submission SearchUK.com
: Submission SearchWho : Submission Sootle : Submission Splatsearch.com : Submission Tripple.net : Submitted
Walhello : Submitted Web-friend.com : Submitted WebSquash : Submitted WebWizard :
Multimedia Marketing
Call to Action to drive customers to make a buying
decision:
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Press Releases
Advertisements
RSS Feeds
Video Production
Brochures
Mass e-Mail Marketing Campaigns
Lead Generation
There are numerous ways to attract customers which are
segmented between inbound and outbound leads. Regardless
of how the lead is generated, it is vital to also gain information
about your clients so you can contact them and provide them
with information on your products and services. All of the
following are opportunities to gather information about potential
clients and how to reach them:
• Advertisements
• eBook
• Forms
• Request for Information
• Request for Quote
• Seminars and Webinars
• White Papers
Advertisements
Print | Web | Video
Newsletters
Analytics
Knowing how and where you are reaching your
clients. Analytics provide insight into your website
traffic and marketing effectiveness to know how you
are reaching your audience and where they are
located.
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Ad Words
Analytics
Geo-target
03.11.201
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Coordination &
Implementation
In order to keep Management inline with projects by
providing an overview of the process and deadlines
for completion.
Gant Charts
Lead Management
“80% of your sales comes from 20% of your clients”.
Lead Management through Content Relations Management
(CRM). I believe the other 20% of sales comes from follow-up!
Conversion Rate
Leads + Conversion Rate = ROI
The bottom line is a high return on your investment.
Laura Simpson
[email protected]
719.505.8000