Transcript Targeted Conversation

INTERCONVERSE
A new destination to speak with your audience.
5440 Leary Ave. NW Seattle, WA 98107 | (206) 790-0084 | http://interconverse.com | [email protected]
2
InterConverse: A marketing automation platform
Who We Are
Take control of your digital marketing campaigns
With InterConverse, you can create, manage,
and deploy landing pages, popovers, CTAs, and
other campaign ad assets for social media
platforms, websites, and blogs quickly and
easily without IT or development support.
InterConverse gives you the tools necessary to
manage and segment your email subscribers so
that you can send targeted and engaging
messages. Real-time, actionable data lets you
personalize the inbound experience based on
what works, not guesswork.
InterConverse Presentation
3
A Problem To Solve
Customer engagement is straight ahead
Engage
How do I engage my audience
in targeted conversation?
Reinforce
How do I reinforce the desire
to continue their journey?
Encourage
How do I encourage the
customer to take some action?
Measure
How do I measure How
effective my campaigns are?
InterConverse Presentation
What’s the story?
As a digital marketer, how do I engage my
audience in targeted conversation so that it
reinforces their desire to continue with
their inbound marketing journey and
ultimately encourages them to take some
action?
How do I know which marketing assets
work best to facilitate this goal?
4
Our Solution
Create and implement campaigns without your IT or Web team support.
01
02
03
04
Beautiful Content
Control Experiences
A/B Test
Branded Assets
Create landing pages, CTAs,
popovers, and emails
without IT or development
support.
Control your customers
inbound experience through
segmentation and targeted
content.
Find out what works best
through A/B and
multivariate testing.
Reinforce brand recognition
with branded campaign links
and content.
InterConverse Presentation
5
Value Proposition
Targeted conversation with your audience
InterConverse gives digital marketers the ability create, manage, and deploy landing pages,
popovers, call-to-actions, targeted email, and other campaign assets on social media platforms
without IT support. Real-time analytics provide the ability to make decisions based on what works
best with each audience, enabling a personalized inbound experience built around real data instead
of guesswork.
A/B
Integration
Integrates seamlessly into
existing digital marketing
strategies and programs.
Ease of Use
Develop and deploy
campaigns without the help
of IT support.
Boost Conversion
Boost conversions & revenue
with targeted inbound ad
assets.
InterConverse Presentation
A/B Testing
A/B testing of landing pages
and marketing assets..
Branding
Use your own branded
domains to create campaign
links.
Beautiful Content
Drag & drop responsive
content editing on template
themed assets.
Analytics & Reporting
Campaign analytics and
reporting with Google
Analytic integration.
6
How Does It Work?
Create campaign links
1
Develop beautiful content
2
Ideas & Planning
Determine your marketing strategy
Associate content to
Campaign links
3
Broadcast campaign
InterConverse Presentation
4
7
Success!
Content clicked
5
Arrive at destination
8
Experience delivered
7
Targeted Experience
Deliver relevant, targeted,
branded, and beautiful content
to your audience.
InterConverse Presentation
InterConverse redirect
6
8
The Customer Journey
A targeted message that speaks to your audience
Targeted Conversation
InterConverse Presentation
9
The Journey
Targeted conversation with your audience
Meet Brandon. He is a marketing manager for a large retail
chain. Imagine he is running a weekend 50% off campaign
and wants to highlight specific products in inventory.
Meet Emily. She subscribes to the fashion blog, receives
email and follows social media for Brandon’s business so she
can take advantage of special offers and sales.
InterConverse Presentation
10
The Journey
Targeted conversation with your audience
Brandon’s ad content and social media posts for the
sale contain campaign links generated by
InterConverse with campaign assets associated to
the Links.
Emily is interested in the sale this weekend and
clicks on a campaign link in the marketing
content of a social media message.
InterConverse Presentation
11
The Journey
Targeted conversation with your audience
After clicking the InterConverse campaign
link, Emily is presented with a branded ad
asset that displays the items Brandon is
highlighting in the sale.
Depending on how Brandon configured the
InterConverse ad asset, Emily either clicks through
to one of the highlighted sale items or clicks
through to the main sale site.
InterConverse Presentation
12
The Journey
Targeted conversation with your audience
Brandon’s campaign, using InterConverse
campaign links ad assets, have engaged
Emily in a targeted way and have provided
her information along her journey she may
not have otherwise been aware of
regarding the sale.
Emily was pleased to have been notified about
sale items she may not have otherwise been
aware of and arrived at her ultimate destination
for the sale where she found some great deals.
InterConverse Presentation
13
The Journey
Targeted conversation with your audience
Brandon’s campaign using InterConverse was a success!
He sold more of his highlighted inventory and engaged
with customers in targeted conversation. Additionally,
Brandon was able to design and deploy the campaign
without IT Support. He was able to gain valuable
insights from real-time data that can be re-used to
deploy even more effective campaigns in the future.
InterConverse Presentation
14
Market Opportunity
A targeted message that speaks to your audience
Improve Revenue, ROI & Brand Loyalty
InterConverse Presentation
15
Revenue Model
Boost conversions & revenue with targeted inbound ad assets
Software as a Service (SaaS)
InterConverse uses a monthly tiered subscription based
revenue model. Subscription levels are based on the
number of subscribers and email sent.
Example:
There are four(4) subscription levels.
Manage 100 subscribers and Send 1,000 emails: $Free
•
•
•
•
Manage 500 subscribers and Send 15,000 emails:
Manage 1,000 subscribers and Send 30,000 emails:
Manage 10,000 subscribers and Send Unl. emails:
Manage Unl. subscribers and Send Unl. emails:
InterConverse Presentation
$19
$29
$99
$199
16
Target Market
Create and implement campaigns without your IT or development teams.
InterConverse is laser focused on identifying and acquiring B2B relationships as well as technical partnerships with digital
marketing agencies and marketing automation suites.
Digital Marketing Agencies like:
B2B and B2C examples:
 The Garrigan Lyman Group
 Wunderman
 Razorfish
 Telecoms
 Retail
 Educational
Marketing Automation Suites like:
 Hubspot
 Pardot
 Marketo
InterConverse Presentation
Individual and Affiliate Marketers
17
Market Opportunity
A targeted message that speaks to your audience
InterConverse Presentation
18
Digital Ad Revenue
A targeted message that speaks to your audience
InterConverse Presentation
19
Competition
A targeted message that speaks to your audience
InterConverse Presentation
20
Appendix
A targeted message that speaks to your audience
Engage Your Audience
InterConverse Presentation
21
Features
Create and implement campaigns without your IT or Web teams.
 Email Marketing
Create, manage, and deploy beautifully designed
targeted email that engages your audience in relevant
conversation.
 Branded Domains
Use your own branded domain to reinforce the bond
between your brand and your audience.
 Asset Management
Assign targeting criteria for each marketing asset in
order to provide a targeted conversation during the
inbound marketing journey.
 Experience Management
Decide how you speak to your audience on the inbound
marketing journey by controlling the interstitial
experience.
 A/B & Multivariate Testing
Find out what works best through A/B and
InterConverse Presentation
multivariate testing of interstitial assets and/or
destinations.
 Template and Custom Ad Themes
Drag & Drop responsive customization. Select from a
number of pre-built ad themes to build your landing
page campaign from, or build your own custom
interstitial marketing asset.
 CRM Integration
Integrate your CRM tracking and/or conversion code.
 Click Analytics
Click analytics including click through, demographics
and browser user data.
 Reporting
Export campaign analytic data in a number of
formats. Google Analytics integration.
22
Technology
Create and implement campaigns without your IT or Web teams.
Technology Stack
PaaS Model:
 Amazon Web Services
Framework/Languages:
 ASP.NET 4.0
 C#
 PHP
 JavaScript
 HTML5
Database:
 MySQL
InterConverse Presentation
23
Potential Technical Partnerships
Create and implement campaigns without your IT or Web teams.
Major marketing platform suites, including content marketing and marketing automation solutions.
InterConverse Presentation
INTERCONVERSE
Thank you!
5440 Leary Ave. NW Seattle, WA 98107 | (206) 790-0084 | http://interconverse.com | [email protected]