Transcript Create custom designs

10 tools to
sell anything
online
DIY marketing for
entrepreneurs
about Black Leopard Public Relations
- I am Nicole Nurse, the founder of Black Leopard Public Relations.
- I am an entrepreneur who works with entrepreneurs.
- Started the business because I saw a need: entrepreneurs
understand their product but not their marketing.
- Work with established entrepreneurs who need media presence
and marketing knowledge.
what’s your entrepreneur story?
my story
Accidental
Entrepreneur
-degree in English Literature
from U of T
-post-graduate certificate in PR
-6 years of working experience
in communications
-no job
It was time to sell my
skills ...on my own.
Started out with no biz experience &
plenty of marketing knowledge
Skills
Custom marketing coaching
Analyzing and counselling clients to improve
their current marketing practices
Strategic marketing planning
Delivering 1 year marketing plans.
Media management
Creating collaborations for clients with
traditional media and new social media
networks to increase sales and customer
awareness for clients.
All businesses want
media management.
entrepreneur on a
budget
Large marketing & PR firms will
manage your media presence for
a high price.
expert pr & marketing costs
Media monitoring systems track client influence, mentions and what
media you (the client) should be collaborating with for the greatest
customer outreach.
$$$$
Media monitoring subscriptions cost
thousands
expert pr & marketing costs
They have a large network of media they collaborate with on a regular
basis that will tell their client stories.
They have staff hired to pitch stories to the media.
They have staff hired to manage & maintain good relationships with
media and influencers on behalf of their clients.
8 hrs/day
maintaining relationships takes time
expert pr & marketing costs
They pay for advertising:
-paid likes & followers
-product placement
-billboards
-giveaways and more...
$$$$
advertising costs thousands
expert pr & marketing costs
They have in-house graphic designers:
-create eye-catching websites
-design images that are branded & consistent
-produce content quickly & professionally
$$$$
graphic design costs thousands
What can an
entrepreneur on a
budget do?
How can you reach
your customers all by
yourself?
First, take a deep
breath and
remember...
You won’t always
be broke.
Your business will get better if
you work on it.
remember your
why.
Remember why you started and
what keeps you going.
Marketing is all about telling
that story to your customer in a
variety of ways.
what’s your why?
do what you can
with what you have.
focus on your
customers
not what you don’t have.
do one thing really
well
Invest in your strengths.
just start
with what you have.
10 tools to
sell anything
online
DIY marketing for
entrepreneurs
DIY pr & marketing - tool #1
Media monitoring systems track client influence, mentions and what
media you (the client) should be collaborating with for the greatest
customer outreach.
mention .com
DIY media
monitoring
Monitor your biz around the web
Receive alerts when your business is
mentioned.
Key words, hashtags
Jump in conversations your customers are
having.
Beats Google Alerts
Has sent me more alerts than Google Alerts.
Especially better in capturing Instagram
mentions.
$29/mo
free 14 day trial
diy pr & marketing - tool #2
Pitch stories to the media.
Grow your network of media you collaborate with on a regular basis
that will tell your stories.
helpareporter.com
DIY media pitching
Pitch directly to traditional media
TV, radio and magazine reporters look for
stories, products and services like yours to
promote.
Pitch to bloggers
Present your brand story to bloggers with
influence.
Frequent Alerts
Get alerts up to 3 times a day. Give yourself
enough time in advance to prepare a good
article, story or pitch.
$0
free media pitching
diy pr & marketing - tool #3
DIY graphic design:
-create eye-catching websites
-design images that are branded & consistent
-produce content quickly & professionally
canva.com
DIY graphic design
Use professionally designed
templates
Access pre-designed templates for every
social media platform.
Create custom designs
Access stickers, fonts, photos and other graphic
elements to create your own designs.
Canva for business
Saves your logos, brand colours and gives
access to your whole team.
$0
free graphic design
$1 stock images & some graphics
diy pr & marketing - tool #4
DIY graphic design:
-create eye-catching websites
-design images that are branded & consistent
-produce content quickly & professionally
pexels.com
DIY graphic design
Use copyright free images
Images to use for your promo material.
High quality photos
High resolution photos that will look great on
your website.
Refreshed often
New photos to choose from. Get new photos
you don’t already see everywhere on the web.
Sourced from several photo websites.
$0
free stock images
diy pr & marketing - tool #5
DIY email marketing:
-grow your network & keep in touch
-create eye-catching emails that customers will open
-design images that are branded & consistent
-produce content quickly & professionally
mailchimp.com
DIY email marketing
A/B test to see what works
Send different email designs to specific lists
to see what works.
Pre-designed templates
Attractive pre-designed templates with
examples you can copy.
Statistics
See who has opened your email and who has
clicked on your offers.
$0
free email marketing
diy pr & marketing - tool #6
DIY media monitoring:
-create posts that are informative, entertaining and straight to the
point
-keep track of what people are clicking on
-shorten long links, keep your posts attractive
-create customized links that only you can use
bitly.com
DIY media
monitoring
Monitor clicks
See the response rates to your posts through
link click rates.
Custom links
Create custom links with your biz name and
keywords included.
Shorten links
Create elegant, shorter links to fit within social
media posting restrictions.
$0
free media monitoring
diy pr & marketing - tool #7, 8 & 9
DIY customer outreach:
-stay in contact with your customers directly
-communicate & share with customers and team members
-strengthen customer relationships
google.com
DIY customer
outreach
Google Analytics
Monitor your website’s performance and
popularity. Clicks where visitors are coming
from and how long they stay on your site.
Google Hangouts
Talk to your remote clients face to face, send
documents, make presentations, pitch etc.
Google Drive
Share documents with your clients and your
team from anywhere.
$0
free customer outreach
diy pr & marketing - tool #10
DIY video marketing:
-create short or long videos
-tell your story with music, text and graphic elements
-pleasant production customers will watch over & over again
magisto.com
DIY video marketing
Tell your story with music
Choose from a variety of new and modern
music to add feeling to your images.
Customize or systematize
Choose the images or videos to combine in one
longer video or have the system select the
images for you. A new video will be created
automatically for you.
Ideal format for posting to social
Create several versions of your video for
posting to different social media platforms with
restrictions.
$0
free video marketing
entrepreneur on a
budget
-it is possible to market yourself
online
-grow your biz & income
-I could never have imagined
when I started that I would be
here today
So what if you still
need help?
Serving entrepreneurs like you is
what I do.
Book a customized
marketing session
with me
$100 + tax
-1 hour session of your current marketing
practices and business goals
-1 hour session of marketing coaching
wherever you are
-1 manual of marketing instructions and
suggestions customized for your business
Learn more
now is the time.
get started.
Visit: blackleopard-pr.com
Email: [email protected]
Call: 416-893-8575
thank you!