Transcript Kaplan University School of Business and Management GB530

Kaplan University
School of Business and Management
GB530 Marketing Management
Personal Marketing Plan
Cornel Daniel Gherman
Vision – Gherman’s
Personal Marketing Plan
A. Vision
My vision is to be working for an international organization which offers great
benefits, offers the potential for employee growth, and values its employees. This
vision I hope to accomplish in three to five years.
a. Strategic Intent
The planned strategy put into action would be to start working in the financial
field as soon as I graduate from the MBA program to gain enough experience so I
can advance in my career.
b. Desired Company and Job
My goal is to become a financial analyst for a well established financial corporation
in a city like New York for example.
Marketing Summary – Gherman’s
Personal Marketing Plan
B. Marketing Summary
The financials sector and financial analysts field is expected to grow in the coming years and this
provides opportunities, but challenges and competition at the same time.
a. SWOT Analysis
Strengths
1.
2.
3.
MBA graduate
Current position as a nuclear medicine coordinator
Dedicated, hard-working, fast learner, strong interest in the financial field
Weaknesses
1.
2.
3.
Not enough experience in the financial field
Not drawing enough attention due to my background in healthcare
Not too great with people skills
Opportunities
1.
2.
3.
Growing field, many companies to choose from and apply
Rewarding financial income and bonuses
Ability to advance in the career
Threats
1. Competition from other MBA students
2. People that have worked and have experience in the financial field
3. Economic depression and being laid off since I am an introductory employee in the field
Marketing Summary – Gherman’s
Personal Marketing Plan
B. Marketing Summary (continued)
b. Competition
 The competition will be from other professionals in the same
field and including: experience, higher salary, company
choice, time to gain experience and advance to higher levels.
c. Core Competency
 The one core competency that is the most important for me is
to learn as mush as possible and understand all the projects
that I am working on while in the MBA program. It is
imperative that I gain as much knowledge about the business
world as possible; therefore, after graduation I could get a job
that will teach me skill.
Target Markets – Gherman’s
Personal Marketing Plan
C. Target Markets
 Industry
 Finance, business analytics, business consulting, business management
 Demographic
 Medium to large financial corporations and international investment firms
 Culture

Progressive culture with a flexible and open mind management team
 Three example firms or organizations
1. Barclays Capital
2. Goldman Sachs
3. Apax Partners
 Three reasons why your chosen segments are attractive target
markets.
1. Large financial/investment corporations
2. Operating globally
3. Growing opportunities
Positioning Statement – Gherman’s
Personal Marketing Plan
D. Positioning Statement
• I position myself in the top percentile of newly graduated MBA students
in the country. I am looking forward to improve my experience and what
I have acquired in the MBA program and apply in the new position. I also
position myself as a mature and highly motivated and intelligent
professional, which is dedicated in achieving success for myself and for
the organization.
• Two words or phrases that are related to the skills and/or knowledge I
would like to offer to the market
1.
Significant management skills
2.
Dedicated, hardworking, and organized individual
• Two words or phrases that identify personal traits I would bring to the
job market
1.
Reliable
2.
Detail oriented
Marketing Mix – Gherman’s
Personal Marketing Plan
E. Marketing Mix
• The four marketing mix tools which are: product, price, place,
and promotion, identify me in the following ways.
Product – recently graduated from MBA program
Price – reasonable compensation that benefit me and the company
Place – national/international
Promotion – motivated, hardworking, intelligent, professional
Product

The products that I present to the marketplace are: graduate education,
experience, educational achievements and rewards, previous job successes
and promotions.
Marketing Mix – Gherman’s
Personal Marketing Plan
Price
• The starting salary for the financial analysts is between
$50,000 and $66,000 according to the 2011 Salary Guide
provided by Robert Half.
Marketing Mix – Gherman’s
Personal Marketing Plan
Place
 Geographical
 I am a flexible individual and would like to work anywhere in the
country with a preference of international traveling.
 Distribution channels
 Two direct channels
1. In person application to the company
2. Internet approach and application
 Two indirect channels
1. Kaplan University career services
2. Network of individuals that I have created
Marketing Mix – Gherman’s
Personal Marketing Plan
Promotion
• MBA graduate
• Management experience
• Promotional techniques
• Multilingual
• No family obligations
• Passionate about financial field
• Networking, business cards
• Easygoing, friendly
• Reasons why this techniques and tactics will be successful
I speak three languages (English, Romanian, Spanish), I am single and do not
have any family obligations which makes me very flexible to travel whenever
necessary. I am also familiar with different cultures and have visited and lived in
different countries.
Implementation – Gherman’s
Personal Marketing Plan
F. IMPLEMENTATION
Implementation will be done though working with others in the organization to
achieve and complete plans, strategies and policies necessary for the organization.
Also attention will be important and given to the specific market conditions. This
would be realized on a timely schedule required by the company or the customer.
• Steps in Next Quarter would be to get familiar with the
policies and procedures.
• Steps in Next 6 Months would be to have been working
on developing strategies for the company.
• Steps in 1 Year would be to have been working with
teams in the organization here and internationally.
• Steps in 5 Years are to have advanced in my career at a
higher level that is comfortable for me and with a feeling
of my need for the company.
References
Fast Company. (2009). The brand called you. Retrieved August 2011 , 2009, from
http://www.fastcompany.com/magazine/10/brandyou.html
Kotler, P., & Keller, K.L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Pearson
Prentice Hall.
Salary guide. (2011). Accounting and financing. Robert Half.