Transcript Microsoft Dynamics CRM Online Internet Marketing

This version © 2008 Ralph R. Zerbonia and Universe Central Corporation. Microsoft owns all their stuff too. Don’t lie, cheat or steal, it’s bad for you.
Authored by BRWilson, Edited & Presented by Ralph R. Zerbonia
Overview
The Power of Internet-Based Marketing
Best and most trusted sources of
research1
85%
96%
Online Sources
20%
Peer Recommendations
Webinars
Print Magazines
50%
6%
31%
12%
12%
Research Organizations
3%
11%
Hired/Trusted Consultant
7%
10%
1 Tippet
•SEM cost per lead is $0.29 vs.
$1.18 for yellow pages advertising
and $9.94 for direct mail.2
7%
15%
Speaking with Vendors
Trade Shows
•Search Engine Marketing (SEM) is
one of the fastest growing
industries and is projected to reach
$12B by 2010.
4%
7%
Industry
Unprompted
Prompted
• 80% of consumers’ Web usage
starts at a search engine.3
•MSN has 99 million visitors a
month and 80% made online
purchases in the past six months.4
Inc.
search engine advertising?,” Search Engine Marketing Professional Organization (SEMPO),
http://www.sempo.org/learning_center/articles/why-sem
3 Simultaneous Media Usage Survey V (SIMM V) by BigResearch, http://www.mediacenter.org/mediamorphosis/bigresearch/
4 Nielsen//NetRatings, October 2006, U.S. Home/Work Combined; Nielsen//NetRatings @Plan, December 2006
2 “Why
What Is Internet Marketing?
Internet Marketing is:
• The ability to manage, track and
optimize keyword searches and related
Internet campaigns.
• The capture of those clicks and
impressions and the subsequent
conversion to leads and revenue.
• Real-time and actionable insight into
the success and effectiveness of those
online campaigns.
Typical Challenges in Internet Marketing
•
Disjointed processes/applications (not a closed loop)
•
Lack of real-time insight
•
Difficulty in demonstrating marketing ROI
•
Poor data quality leads to “Garbage In - Garbage Out”
Change the Game in Internet Marketing
Achieve greater
impact with fewer
dollars
Discover and
exploit the
“Missing Link”
Attain real-time and
actionable insight
Solution
Microsoft Dynamics CRM Online
Microsoft Dynamics CRM Online is a full-featured, SaaS-based CRM
offering that is hosted and maintained by Microsoft
• Internet Marketing is a new set of
capabilities enabled in September 2008
Service Update of Microsoft Dynamics
CRM Online
• It is available for both existing and new
customers alike
A Successful Internet Marketing Tool Should…
• Work intuitively with core CRM/marketing solutions
• Offer seamless and automated lead management
• Be architected to support multiple search engines
• Include embedded data cleansing capabilities
• Optimize not only on clicks/impressions but on sales and
revenue
Internet Marketing Process Flow
Internet Marketing Functional Overview
Plan
Optimize
Optimization
Models and
Analysis
Track
Planning
& Budgeting
Landing Pages
and Lead
Capture
Keyword
Research and
Selection
Pricing and
Placement
Bid
Research
Plan
Easy Search Engine Campaign Planning and Creation
Key Points
• Effortless SEM
campaign creation
• Time and location
parameters for optimal
relevancy
• Automated AdCenter
account creation
Research
Effortless Keyword Research and Selection
Key Points
• Research by similar
keywords or URLs
• Easy import and export
of keywords
• Instant relevancy
ratings enable fast,
informed decisions
Bid
Streamlined Bid Process
Key Points
• Real-time cost &
placement estimates
• Easy Search Ad design
and publishing
• Maximum budget
threshold prevents
overruns
Track
Automated Lead Capture and Tracking
Key Points
• Intuitive Landing Page
& Forms Designer
• Lead staging area for
improved data accuracy
• Seamless response
and lead tracking
Optimize
Intuitive Optimization and Analysis
Key Points
• Pre-built optimization
models maximize your
investment
• Optimize by clicks,
impressions, leads or
revenue
• Robust reports provide
actionable insight
Benefits
What Does It Allow Me to Do?
•Effortlessly create and manage online/search engine campaigns
•Research & bid on keywords using search engine optimization
•Provide marketing ROI via click-through and conversion rates
•Seamlessly capture sales leads from the Web using pages
hosted by Microsoft
•Unify search engine intelligence with CRM analytics to optimize
campaign performance
Market Feedback
“If your campaign is launched from the same CRM system that is tracking
completed orders, you suddenly have a roundtrip view of your campaign’s
success that’s about as accurate as you can get. And, over time, you have a
accurate picture of how well that search engine is actually performing.
Joshua Greenbaum, Leading CRM Journalist and Analyst
“I am very excited about this new
“The average vice president of
set of capabilities. It will save me
marketing is under more scrutiny
a lot of time and money and allow
today than ever before. I
me to produce more effective
definitely think that Microsoft
Internet marketing campaigns.”
investing there makes sense."
Mike Rogers
Rob Bois
Customer Effective, CEO
AMR, Lead CRM Analyst
Additional Information
Please visit www.universecentral.com
for more information about
Microsoft Dynamics CRM
Or Call:
email: [email protected]
Company
website:
http://www.linkedin.com/in/ralphzerbonia
http://www.universecentral.com
© 2008 Ralph R. Zerbonia and Universe Central Corporation. Microsoft owns all their stuff too. Don’t lie, cheat or steal, it’s bad for you.
Other Presentations by Ralph R. Zerbonia
At http://www.slideshare.net/RZerbonia/slideshows
Or go to UniverseCentral.com/KnowledgeLibrary.htm
MS Dynamics CRM Online Fact Sheet
Page 1 top
MS Dynamics CRM Online Fact Sheet
Page 1 bottom
MS Dynamics CRM Online Fact Sheet
Page 2 top
MS Dynamics CRM Online Fact Sheet
Contact Ralph R. Zerbonia, Universe Central Corp. (330)720-4525
[email protected]
www.UniverseCentral.com
Page 2 bottom