Transcript Marketing Plan

Prepared by:
MEGGI BYERS
Sales representative
RE/MAX Affiliates
Realty Ltd.
Office 613 216-1755
Direct 613 850-8057
Selling your home can be
complicated.
has created a comprehensive
strategy that helps homeowners
navigate the home sale process
 Needs
 Marketing
 Pricing
 Preparation
 Negotiating
 Contract to Closing
Meeting Your Needs
Two Important Decisions
1. Marketing Plan and Company
2. Pricing
Meeting Your Needs
Why are you selling?
When would you like to be in your new home?
What are your biggest concerns with the sales process?
1.
2.
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4.
5.
Inconvenience
Staying informed
Open houses
Security
Negotiating strategy
6. Details
7. Marketing and advertizing
8. Net proceeds
9. Time to sell
10. Home enhancement
Representation
•As your agent I represent YOU
•Undivided loyalty
•Act as YOUR advocate
•Information is strictly confidential
Marketing Plan
•Pre-Marketing
•MLS Marketing
•Negotiating
•Contract to Closing
Pre- Marketing
My strategy for your property
1. Packaging to enhance value
2. Inform RE/MAX professionals of upcoming listing
3. Photo & Video session
4. Create ads for print & internet
5. Advise “key agents” of upcoming listing
6. Book Open Houses to agents
7. Install lockbox
Pre- Marketing Cont..
8. Hand delivered information - neighbourhood walk
9. Prepare ads for
 MLS
 My Website
 RE/MAX.ca
 Open house
 Facebook Fan Page
Pre- Marketing cont..
•Determine showing instructions
•Create communication plan when & how and frequency
•Contact potential buyers in
database
•Plan launch date
•Execute!
MLS Marketing
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Broker Load info to MLS
Introduce your property at RE/MAX office meeting
Open House Reception for Agents
Schedule all advertizing placements
Monitor market activity
Follow-up with buyers agents for all showings
Distribute feature sheets to area offices
Open house reception for the public
Marketing Reviews
1. Review weekly updates
 Competing properties
 Sold properties
 Market influences (mortgage rates etc.)
 Buyers comments
 Marketing assessment
Negotiating
Review negotiating strategy in
advance
 My role in counter offers
 Buyer approvals
 Dealing with conditions
 Deposit amounts
The final Decision is
ALWAYS yours
Post Offer Acceptance
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Continued marketing during conditional periods
Work with buyers home inspectors to fulfill mandated
inspection
Work with appraisers for lenders to support purchase price
Deal with conditional clauses removals
Work with lawyers to manage details
Advise you on utility transfers and mail forwarding
Help with arrangements for any future buyer visits
Closing Day support
Getting “Fit To Sell”
“You never get a second chance to
make a first impression"
Making the best possible
first impression
is critical to
obtaining great offers.
It will make a a buyer WANT to
buy your property
has created a
comprehensive package of videos
and checklists on the top 10
priorities for preparing a property
for sale. Preparing your property for
the market will help it
sell at the best price in a
shorter period of time
www.FitToSell.ca
Source Google Trends April 2009
The Power of
in the Community
Marketing Plan
Please review my custom made, just for, extensive
Marketing Plan.
Expect the Best …..call Meggi today
Meeting Your Needs
Two Important Decisions
1. Marketing Plan and Company
2. Pricing
Pricing - Competitive Market Analysis
Looks at similar properties
 Recently SOLD
 Currently for Sale
 Did NOT Sell
Buyers comparison shop
Price must be realistic
Pricing – What Affects Value?
 Market Conditions
Location
Condition of Property
The Competition
Pricing – Risk of Overpricing
 Buyers will not see your property or will view and see
less value that others
 Will take longer to sell. The longer the days on market
the more buyers will question.
 Miss the peak and excitement of the “launch”
 Even if buyer willing to pay more – will not be able to
obtain financing
 Other agents will use your property to sell their listings