Transcript 1.02 Understand career opportunities in marketing to make career

1.02 Understand career
opportunities in marketing
to make career decisions.
PROGRESS OF MARKETING
• Activities of marketing have changed &
grown through the years
• Marketing was first only thought of with
distributing a product/service
• Then it grew to include:
– Selling
– Promotion
– A variety of other business activities (all 7
functions!)
Identify types of businesses that
offer careers in marketing.
 Careers include all the activities required to plan,
develop, promote & distribute goods/services to
consumers.
 Almost all businesses have marketing careers;
manufacturing, retail, wholesale, transportation services,
community/social services, education, etc.
 The great thing about marketing is it is a function that is
needed in every company in every industry, so career
potential is unlimited.
Marketing vs. Medicine
SIMILARITIES:
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Lots of different areas to work in and good pay
Both require training and professional level skills
Patients = Customers
Marketing Concept applies to both
Highly specialized (medical specialties & sales
areas)
Explain why jobs in marketing
provide career potential.
 Many different areas in marketing that you can
specialize in
 Growing a business often results in growing your
career and income
 Job opportunities in marketing are growing,
which those in manufacturing are decreasing
Explain why jobs in marketing
provide career potential (cont.)
 Marketing skills are useful in any career
because they involve understanding
business, as well as relating &
communicating effectively with others.
These are basic skills that employers
expect from all levels of employees.
Explain why jobs in marketing
provide career potential (cont.)
 About 33 million Americans earn a living in
marketing – that’s 1/3 of the US workforce!
• Bureau of Labor Statistics projects
employment in marketing & sales to be
DOUBLE DIGIT!
• Above Average Income!
Describe the following marketing
careers:
Marketing research – learn about the markets and
what influences customers’ purchasing
decisions
Advertising – reach out and attract customers
Product management – functions pertaining to the
product component of the marketing mix
(development & design, lifecycle, etc.)
Describe the following marketing
careers (cont.)
Distribution/Warehousing – channel
management
Sales – helping customers make wise
buying decisions, getting the customer to
buy
Retailing – working with the end user, store
operations management
Describe the following marketing
careers (cont.)
Service marketing – marketing intangibles
Customer service – making the customer
happier, satisfying customers
Public relations – improving the company’s
image
Describe well-recognized traits
and skills needed for success in
marketing careers.
– Honest and trustworthy
– Knowledgeable (about sales and product)
– Enthusiastic
– Technically savvy
– Reliable
– Self-motivated and goal oriented
– Communication skills (communication is at
the center of all marketing activities)
Let’s Take a Look at a Few
Careers in Marketing……
From the BLS – Occupational
Outlook Handbook
»Statistics
»Job Description
Quick Facts: Advertising Sales Agents
2010 Median Pay
Entry-Level Education
Work Experience in a Related
Occupation
On-the-job Training
$45,350 per year
$21.80 per hour
High school diploma or equivalent
None
Moderate-term on-the-job training
Number of Jobs, 2010
160,400
Job Outlook, 2010-20
13% (About as fast as average)
Employment Change, 2010-20
20,900
What Advertising Sales Agents Do
• Advertising sales agents sell advertising
space to businesses and individuals. They
contact potential clients, make sales
presentations, and maintain client
accounts.
Quick Facts: Graphic Designers
2010 Median Pay
$43,500 per year
$20.92 per hour
Entry-Level Education
Bachelor’s degree
Work Experience in a Related
Occupation
None
On-the-job Training
None
Number of Jobs, 2010
279,200
Job Outlook, 2010-20
13% (About as fast as
average)
Employment Change, 2010-20
37,300
What Graphic Designers Do
• Graphic designers create visual concepts,
by hand or using computer software, to
communicate ideas that inspire, inform, or
captivate consumers. They help to make
an organization recognizable by selecting
color, images, or logo designs that
represent a particular idea or identity to be
used in advertising and promotions.
Quick Facts: Customer Service Representatives
2010 Median Pay
Entry-Level Education
$30,460 per year
$14.64 per hour
High school diploma or
equivalent
Work Experience in a Related Occupation None
On-the-job Training
Short-term on-the-job training
Number of Jobs, 2010
2,187,300
Job Outlook, 2010-20
15% (About as fast as
average)
Employment Change, 2010-20
338,400
What Customer Service
Representatives Do
• Customer service representatives interact
with customers on behalf of an
organization. They provide information
about products and services and respond
to customer complaints. Some also take
orders and process returns.
Quick Facts: Logisticians
2010 Median Pay
$70,800 per year
$34.04 per hour
Entry-Level Education
Bachelor’s degree
Work Experience in a Related Occupation 1 to 5 years
On-the-job Training
None
Number of Jobs, 2010
108,900
Job Outlook, 2010-20
26% (Faster than
average)
Employment Change, 2010-20
27,800
What Logisticians Do
• Logisticians analyze and coordinate an
organization’s supply chain—the system
that moves a product from supplier to
consumer. They manage the entire life
cycle of a product, which includes how a
product is acquired, distributed, allocated,
and delivered.
Quick Facts: Market Research Analysts
2010 Median Pay
$60,570 per year
$29.12 per hour
Entry-Level Education
Bachelor’s degree
Work Experience in a Related
Occupation
None
On-the-job Training
None
Number of Jobs, 2010
282,700
Job Outlook, 2010-20
41% (Much faster than
average)
Employment Change, 2010-20
116,600
What Market Research Analysts Do
• Market research analysts study market
conditions in local, regional, or national
areas to examine potential sales of a
product or service. They help companies
understand what products people want,
who will buy them, and at what price.
Quick Facts: Purchasing Managers, Buyers, and Purchasing
Agents
2010 Median Pay
$58,360 per year
$28.06 per hour
Entry-Level Education
See How to Become
One
Work Experience in a Related Occupation
See How to Become
One
On-the-job Training
See How to Become
One
Number of Jobs, 2010
487,200
Job Outlook, 2010-20
7% (Slower than
average)
Employment Change, 2010-20
31,700
What Purchasing Managers,
Buyers, and Purchasing Agents Do
• Purchasing managers, buyers, and
purchasing agents buy products for
organizations to use or resell. They
evaluate suppliers, negotiate contracts,
and review product quality.
Quick Facts: Sales Managers
2010 Median Pay
$98,530 per year
$47.37 per hour
Entry-Level Education
Bachelor’s degree
Work Experience in a Related
Occupation
1 to 5 years
On-the-job Training
None
Number of Jobs, 2010
342,100
Job Outlook, 2010-20
12% (About as fast as
average)
Employment Change, 2010-20
40,100
What Sales Managers Do
• Sales managers direct organizations' sales
teams. They set sales goals, analyze data,
and develop training programs for the
organization’s sales representatives.
Quick Facts: Advertising, Promotions, and Marketing Managers
2010 Median Pay
$108,260 per year
$52.05 per hour
Entry-Level Education
Bachelor’s degree
Work Experience in a Related
Occupation
On-the-job Training
1 to 5 years
None
Number of Jobs, 2010
216,800
Job Outlook, 2010-20
14% (About as fast as
average)
Employment Change, 2010-20
29,400
What Advertising, Promotions,
and Marketing Managers Do
• Advertising, promotions, and marketing
managers plan programs to generate
interest in a product or service. They work
with art directors, sales agents, and
financial staff members.
Quick Facts: Management Analysts
2010 Median Pay
$78,160 per year
$37.58 per hour
Entry-Level Education
Bachelor’s degree
Work Experience in a Related
Occupation
On-the-job Training
1 to 5 years
None
Number of Jobs, 2010
718,800
Job Outlook, 2010-20
22% (Faster than average)
Employment Change, 2010-20
157,200
What Management Analysts Do
• Management analysts, often called
management consultants, propose ways
to improve an organization's efficiency.
They advise managers on how to make
organizations more profitable through
reduced costs and increased revenues.
Quick Facts: Sales Engineers
2010 Median Pay
$87,390 per year
$42.01 per hour
Entry-Level Education
Bachelor’s degree
Work Experience in a Related
Occupation
On-the-job Training
None
Moderate-term on-the-job
training
Number of Jobs, 2010
66,400
Job Outlook, 2010-20
14% (About as fast as
average)
Employment Change, 2010-20
9,500
What Sales Engineers Do
• Sales engineers sell complex scientific
and technological products or services to
businesses. They must have extensive
knowledge of the products’ parts and
functions and must understand the
scientific processes that make these
products work.
Quick Facts: Public Relations Managers and Specialists
2010 Median Pay
$57,550 per year
$27.67 per hour
Entry-Level Education
Bachelor’s degree
Work Experience in a Related
Occupation
See How to Become One
On-the-job Training
See How to Become One
Number of Jobs, 2010
320,000
Job Outlook, 2010-20
21% (Faster than average)
Employment Change, 2010-20
What Public Relations Managers
and Specialists Do
• Public relations managers and specialists
create and maintain a favorable public
image for their employer or client. They
write material for media releases, plan and
direct public relations programs, and raise
funds for their organizations.