Transcript Marketing Plan - Central Institute of Technology

Image courtesy of s. miles @ freedigitalphotos.net
Develop Marketing Ideas
© Central Institute of Technology 2015
• Marketing Plan – why you need one – some examples of
templates
• Marketing Tools – ways to get the message out there – old
and new media
• Marketing using Social Media – useful blogs on different
types of social media
• Action Plans – what to include – examples of templates
• Types of Community Events
• Ideas & Inspiration for Events – creating a ‘wow’ factor
© Central Institute of Technology 2015
To begin, a quotation:
“Maximising your market exposure is about trying to get
your message across to as many people in the community
as possible.
Because the community receives so much new
information each day, your message will have to compete
for attention with others.
Consider who you want your message to reach, and the
best way to present your message to them”.
(Queensland Government, 2015)
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The best marketing requires preparation and central to
that preparation is the development of a Marketing Plan.
Your Marketing Plan is a written document that outlines
your goals and the strategies you intend to use to achieve
those goals.
(Borg, 2015)
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Example of Marketing Plan Template
There are many templates available for this purpose that
can be adapted to suit your needs:
City of Geelong
(City of Geelong n.d.)
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• Marketing Plan Template - City of Geelong
• Marketing Plan: WA Small Business Development
Corporation
• Marketing & Your Community Group
• Write a Marketing Plan - Business Victoria
• Develop a Marketing Plan: Queensland Government
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To promote or advertise your event consider:
• Distributing flyers and posters around the community at
points where people work, meet or visit regularly
(e.g. library, cafes).
• Sending invitations to interested groups in the local area.
• Submitting articles to local papers and community
newsletters.
Source: http://library.armadale.wa.gov.au/
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To promote or advertise your event consider:
• Advertising your event on community radio.
• Listing event information on the Local Council's ‘Events’ web
page.
Source: http://www.armadale.wa.gov.au/events
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• Events Tips and Ideas – Queensland Government
• Media BizNet – marketing directories
• Marketing Promotion Strategy – SBDC
• Easy Marketing Strategies
• Publicity Guide - the media
• 25 Ways to Advertise your Event for Free
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Social media is a great tool to create buzz and connect
with your target audience.
Consider using:
Facebook; Linkedin; Twitter; Pinterest; Instagram; You Tube
(Wicked, 2015)
Source: http://www.visitsunshinecoast.com.au/
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• How to Get More People To Your Events With Social Media
• 6 Tips for Planning and Promoting a Successful Event on
Facebook
• How to Get More People At Your Non-profit Event Using
Facebook
• 5 ways to use social media to build a crowd for your event
• Using Twitter & LinkedIn to promote your event
• Pinterest for events: 6 tips to pin and promote your event
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Once you have done your planning, the next step is
to put your plan into action and document:
• what has to be done
• who will be responsible for carrying out the
various tasks in the plan
• when it has to be done by
• what resources are needed
• when it is completed
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Example of Action Plan Template
(Lake Macquarie City Council, 2015))
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• Making Dollars and Sense out of Community
Events
• Community Tool Box – Developing an Action Plan
• Small Business Toolkit – Developing an Action
Plan
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•
Festivals – music, film, theatre, arts
•
Exhibitions
•
Concerts/musical performances
•
Sports events
•
Attractions, including fun fares
•
Markets
•
Ceremonies
•
Parades
•
Culinary events
Image courtesy of master isolated at
freedigitalphotos.net
(Verhaar, 2009)
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Get Ideas & Inspiration from Library Books & eBooks
on Event Marketing
Book & eBook
Book & eBook
Book
Find relevant Library books at call number: 394.2068
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Get Ideas & Inspiration from Library Books
on Social Media
Find relevant Library books at call numbers: 394.2068; and 658.872
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Get Ideas for Events from Visitor Information Centres
Source: http://guides.dtwd.wa.gov.au/c.php?g=171245&p=1129366
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Get Ideas for Events from Visitor Information Centres
Source: http://www.visitsunshinecoast.com.au/
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Get Ideas for Events from Local Government Websites
Source: www.vincent.wa.gov.au/Your_Community/Whats_on_in_Vincent?dd_Event%20Type=Events
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Get Inspiration – Useful Links – WA Events
Source: www.dca.wa.gov.au/DevelopingArtsandCulture/useful-links/wa-events/
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Get Inspiration – Fringe World Festival
Source: http://issuu.com/artrage/docs/fringe_world_2015_festival_guide/1?e=6931954/10516747
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Get Inspiration – Tourism WA – Regional Events
Source: www.westernaustralia.com/en/Things_to_See_and_Do/Events/Pages/events.aspx#/
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Image courtesy of S. Miles freedigitalphotos.net
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Borg, B. (2015). 13 Essential Elements Of An Effective Marketing Plan.
Retrieved from http://www.hypebot.com/hypebot/2015/01/13-essentialelements-of-an-effective-marketing-plan.html
City of Geelong. (n.d.) Marketing plan template. Retrieved from
https://www.geelongaustralia.com.au/common/public/
documents/8d01b91c7610c10-Template for an Events Marketing Plan.docx
Lake Macquarie City Council. (2004). Making dollars and sense out of community events.
Retrieved from http://www.lakemac.com.au/page.aspx?pid=109&fid=
128&ftype=File&vid=1&dlp=True
Queensland Government. (2015). Events tips and ideas. Retrieved from
http://www.communities.qld.gov.au/communityservices/women/inter
national-womens-day/events-tips-and-ideas
Verhaar, J. (2009). Project management. Amsterdam: Uitgeverij.
Wicked. (2015). Retrieved from http://wickedthemusical.com.au/
© Central Institute of Technology 2015