Transcript Who Can Promote Camp - OA Training

MARKETING YOUR CAMPING
PROGRAMS
Tom Fitzgibbon – Regional Director
SCOUTING’S JOURNEY TO EXCELLENCE FACTS
• Boy Scout and Cub Scout Camping is 12 percent of
a council’s JTE Score.
• Camp attendance will affect Cub Scout and Boy
Scout Advancement score.
• Scouts that camp are more satisfied with the
program. Higher satisfaction will positively impact
“The Voice of the Scout” score.
Marketing Your Camping Programs
• Strong camp attendance will be additional income for the
council which will increase council income.
• We know, through research, that summer camp positively
impacts youth retention, market share and total traditional
membership.
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9 Journey to Excellence Standards
#1
Fiscal Management
#4
Market Share
#5
Traditional Membership Growth
#6
Youth Retention
#7
Cub Scout Advancement
#8
Boy Scout Advancement
#9
Cub Scout Camping
# 10
Boy Scout Camping
# 15
Voice of the Scout
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• 9 out of 18 Quality Standards equals 50
percent.
• Your Council’s Camping program impacts one
half of your Journey to Excellence score.
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Why Should We Promote Camping
• It is the BSA method of education.
• It impacts 50% of a Council’s Journey to
Excellence score.
• It is the number one membership growth
indicator.
• It helps a Scout with his advancement program.
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ANNUAL CAMPING CYCLE
1. Conduct Camp
6. Develop Next
Year’s Promotion
Plan
2. Survey Customer
Satisfaction
5. Hire the
Best Camp
Staff
3. Develop Camp
Program to Exceed
Customer Requirements
4. Property
Improvement
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Your Council’s Summer Camp
program has the single greatest
effect on success, as defined by
the Journey to Excellence on
your Units, Districts and Council.
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So…. The time invested in
marketing and promoting
Summer camp is well invested.
Marketing Your Camping Programs
BSA SUMMER CAMP RESEARCH SURVEY
• Youth Activities Survey 2008.
• 2010 National Jamboree Survey.
• Summer Camp Research Study 1994.
• Boy Scouts of America Summer Camp Outcomes
Study 2001.
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Councils Surveyed
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SUMMER CAMP RESEARCH STUDY –
KEY FINDINGS
•
Camp facilities do not need to be new, but must
be well-maintained.
•
A well-trained, highly motivated, service-oriented
staff is a must.
•
Maintain an equal balance between individual
and troop program.
•
Food service must provide Scouts with basic food
needs.
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SUMMER CAMP RESEARCH STUDY –
KEY FINDINGS Cont’d
•
Use counselor in training programs.
•
You must have new, more challenging activities
for older Scouts.
•
Create a family environment in camp.
•
Camp must be profitable.
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BSA SUMMER CAMP PROMOTION
•
Develop a promotion budget.
•
Develop a promotion plan.
•
Product promotion materials.
•
Recruit a chairman and promotion committee.
•
Target Troops.
•
Conduct Troop promotion presentations.
•
Sign up Troops and Scouts.
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Methods of Promotion
E-Mail
Direct Mail
YouTube
Flyers
Facebook
Inserts in Handbooks
Twitter
Next Year’s Patches
Now
Video at Troop meeting
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Promotional Tools
DVD’s
Point of Sales Displays
Printed Materials
E-Mail
Patches
Direct Mail
YouTube Videos
Newspaper Articles
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Promotion Opportunities
• Roundtable
• Scout Show
• Troop and Pack Meetings
• Basic Leader Training Courses
• Wood Badge Course
• Other Summer Camps
• Your Summer Camp
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Who Can Promote Camp
• Camp Director
• Camp Staff Members
• District Camping Committee Members
• Commissioners
• Other Unit Leaders
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Who Can Promote Camp Cont’d
• Camp Alumni
• Other Scouts
• Past Camp Staff Members
• Order of the Arrow Members
• Satisfied Parents
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How to Target Troops
• Keep an inventory where every troop is
registered to camp.
• Units that are not currently signed up.
• Large troops camping off council.
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Positive Camp Image Sells
•
Large visuals like Merit Badges
•
Split rail fence
•
Flags
•
Staff in impeccable uniforms
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Positive Camp Image Sells Cont’d
•
Clean-shaven staff
•
Clean camp
•
Well-groomed property
•
Buildings that are well-maintained
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How to Cater to Scoutmasters
Little Things Make A Big Impression
• Deliver daily newspapers.
• Deliver morning coffee.
• Give Scoutmaster lounge chair as gift.
• Greeting letter to Scoutmaster upon entering
camp
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How to Cater to Scoutmasters Cont’d
Scoutmaster lounge with:
−
Wi-Fi
−
Frosted lemonade mugs
−
Ice cold drinks
−
Coffee
−
Relaxed Atmosphere
−
Scoutmaster is KING!!!
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The Camping operations
of any council is its
primary business unit.
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