Transcript A case Study of Resort Hotel

The Influence of E-Commerce on
Business Development: A case
Study of Resort Hotel
Done by:
Mustafa G. Al Nemer
Suliman A. Al Sadaan
200600149
200700260
Outline:
•
•
•
•
•
•
Introduction.
E-Commerce And Tourism.
Hotels Adopt The Internet.
Case Study Methodology.
Analysis.
Conclusion.
Introduction
• Hospitality and tourism has improved thro ages.
• Involvement of E-Commerce through internet
to the development of tourism and hospitality
industry.
E-COMMERCE AND TOURISM
• The Internet started to impact the business
sector.
• Tourism has a big part of the global business pie.
• Tourism and hospitality marketing managers
need to follow new technology.
HOTALES ADOPT THE INTERNET
• After the access of the Internet into tourism
industry hotel firms obtain to expand their
business.
• Transformation marketers start to consider and
debate on a global basis new ways of
development their business plans.
CASE STUDY METHODOLOGY
• research is an energetic procedure that requires
extra caution from the researcher’s of weak and
critical information nature.
• This primary tourism survey focused on hotels
marketing departments to gather the experts’
opinion on new marketing strategies on the
Internet.
ANALYSIS
• The hospitality industry has an important business
potential worldwide and managers hope that
Internet will increase it.
• The basic target going online is profit but a small
number of hotels 15% did not have an online
booking system yet.
• From a marketing manager’s point of view, the cost
of the marketing campaign is always a serious
problem because companies do not provide
unlimited funds to spend on marketing plans.
CONCLUSION
• In this study certain hotels marketing approach
versus e-commerce has been analyzed and the
results were extremely positive.
• e-commerce would have an impact on tourism
and hospitality industry anyway.
Thank you for listening