Marketing Functionsx - The Woodlands High School
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Transcript Marketing Functionsx - The Woodlands High School
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Advertising – A paid for announcement to promote goods and
services.
Goods – Tangible items that have monetary value and satisfy
needs and wants.
Services – Intangible items that have monetary value and satisfy
needs and wants.
Need – Something you cannot live without.
Want – Something you would like to have but can live without.
Consumer – Someone who uses products.
Marketing – The process of planning, pricing, promoting, selling,
and distributing ideas, goods, or services to create exchanges
that satisfy customers.
Marketing Concept – The idea that a business should strive to
satisfy customer’s needs and wants while generating a profit for
the company.
Functions of Marketing – Distribution, Financing, Marketing
Information Management, Pricing, Product-Service
Management, Promotion, and Selling.
Utility – Utilities are the attributes of a product or service that
make it capable of satisfying the consumers wants and needs.
Coyright © Texas Education Agency, 2012. All Rights Reserved
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Today’s objective:
1. Recognize the marketing
functions as they relate to
advertising.
What is marketing?
Includes
the business activities
necessary to get goods and services
from the producer to the final user.
(Consumer or business)
It is a process of interrelated activities
use by businesses.
All businesses use marketing
1.
2.
3.
4.
5.
6.
7.
Marketing Information Management
Financing
Pricing
Promotion
Product/Service Management
Distribution
Selling
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This is the gathering, analyzing, storing,
and collecting of information. This
information is used to find out who the
customer is, their habits, attitudes, and
trends in the market place.
Collection methods include:
Surveys
Focus groups
Taste testing
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Getting the money that is necessary to
pay for setting up and running a
business.
Financing also involves decisions such as
whether to offer credit to customers or
other payment options.
Budgeting to appropriate business
operations, (advertising, inventory, etc)
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Pricing decisions dictate how much to
charge for goods and services in order to
make a profit.
Marketers must determine how much
customers are willing to pay for these
products.
Too High
Too low
Mark ups and mark downs
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Promotion is the effort to inform,
persuade, or remind potential customers
about a business’s products or services.
It is also used to improve a company’s
brand image.
Types/Examples:
Advertising
Sales Promotions
Publicity
Personal Selling
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Product service management is
obtaining, developing, maintaining, or
improving existing products. Determining
what to make or sale.
Market research guides product service
management toward what the customer
wants and needs.
Examples- What colors, styles, brands,
ingredients, product packaging, name
of product, warranty information etc.
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Distribution is the process of deciding
how to get goods to the customer.
This also involves systems that track
products so that they can be located at
any time.
Examples:
Transportation
Storage
inventory control
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Selling provides customers with the good
and services they want. This includes:
Manufacturers,Wholesalers, and Retailers
Sales people help customers make wise
buying decision.
They also assist with product knowledge
and demonstration, answer customer
questions and reassure the customer’s
purchase.
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The idea that a business should satisfy
customers’ needs.
All seven functions of marketing need to
support this idea.
All employees are an extension of this
concept and must provide the best
possible service.
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Think about your favorite restaurant.
Write down the reason it is your favorite.
How have they tried to keep you as a
customer?
Who is the restaurant trying to target?
Now write down one type of job at the
restaurant and give a brief summary as
to how they contribute to the success of
the marketing concept.
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