Transcript QlikView Customer Snapshot

QlikView Customer Snapshot – Haymarket Media Group
Challenges
“Within three hours, we installed the QlikView software
on a server, loaded the data and built the dashboard.
What had previously taken us months was done in
hours with QlikView.”
-Simon Turner, Group IT Director, Haymarket Media Group
• Deployment of a group-wide BI solution to expose business
data and all for new reports for business leaders, sales
executives and marketing managers
• Complex analysis requirements with opportunities for further
development
• Integration with existing Excel-based management information
systems
• Delivery of live data and analysis to users on the go
Solution
About Customer
• The Haymarket Media Group is the largest privately-owned
publishing company in the United Kingdom, publishing more
than 100 consumer, professional, trade and consumer titles in
some 20 languages and over 40 countries
• The company also publishes websites related to its publications
and hosts events including exhibitions and conferences
• Industry: Media
• Haymarket upgraded to the QlikView Server Enterprise Edition
having initially implemented QlikView Small Business Edition
after a proof of concept involving the building of some 200
applications
• Solutions were deployed in the Sales, Marketing, Service &
Support, Web, Operations, Finance and IT departments
• By the end of 2011 there are expected to be more than 400
documented users of QlikView, and a number of named users,
with access to some 300+ million records
Benefits
• Data acquisition costs cut by up to 85 percent
• Immediate snapshot of data to identify positive trends and/or
issues
• Users can access QlikView on the move using iPads and mobile
devices
• Increased cost effectiveness of campaigns
• Better customer insight helps improve sales and reduce cost of
sale