Transcript Investor Information
D2C SOFTWARE TO FACILITATE
DIGITAL INSURANCE MARKETING
A New Distribution Channel for Insurers
Targeting Boomers & Millennials
TTI has developed an innovative, fully
functional, totally compliant, end-to-end
solution for direct-to-consumer sales of
insurance without the need for human
90 Second Link - Turn on your speakers
Within 12 Months of funding, TTI will generate $7 Million in revenue
through sales of its Retirement Plus life/annuity hybrid product via
“Virtual Advisor”, our Sales and Delivery System.
A product neutral software platform that allows for individual
product branding and empowers the consumer to learn about, select,
and purchase insurance products and financial services
of their choosing.
Virtual Advisor Sales Technology (VAST) corporate Web site
(for accessing the overview video)
www.vastechnology.com (click on lower left of screen)
ONLINE E COMMERCE PLATFORM
Insurance Software &
Management for Agencies
Call Centers and Support
HOW DOES VIRTUAL ADVISOR DO IT?
Treehouse loads Virtual Advisor
with rates, features, media, forms
Existing off the shelf insurance
products, already filed & approved
by regulators, are selected.
On-line Tutorials and Videos - inform,
educate, empower and enable the consumer
to execute a secure purchase, through their
bank (a trusted relationship). It also provides
a 30-day free look to confirm the purchase.
Check out our Retirement Plus Training
website: (View in slide show mode)
VIRTUAL ADVISOR SOFTWARE DESCRIPTION
Multiple Data Centers
with redundant fiber
serviced by three
Virtual platform on
dedicated server allows
for easy migration to
Security and infrastructure protection including:
• SSL Encryption used throughout application/site
• Apache/PHP hardening
• Vulnerability scanning
• Brute force detection and evasion
• PCI compliance scans
Linux, Apache, MySQL,
PHP (LAMP) Platform
Collects customer input
and transmits data securely to
THE BUSINESS CASE FOR VIRTUAL ADVISOR
Our earlier proof of concept version http://vastechnology.com/video/PP1.php
(Complete online Life sales Process 15-25 mins.) Password Required: Virtual15
• Insurers, using current distribution
systems, are having difficulty growing their
top lines due to low interest rates, sluggish
growth in GDP, and price competition.
• Virtual Advisor combines Software,
Relationship Marketing and Delivery
Efficiency in the creation of a new
distribution channel, available direct to
the consumer and as an additional
sales tool for agents.
• Potential customers, Boomers and
Millennials, are either not being actively
pursued or are more interested in using
technology to search for their own
insurance product solutions.
Ease of Use
Efficiency of Sales
Patent-pending software, ready for
launch using off-the-shelf financial
products. Internet and Smartphone
based sales – requires no live
person to assist.
Software is both user friendly and
instructional, utilizing videos and
voiceovers to assist the
TTI improves sales efficiency,
reducing acquisition costs helping
the insurer, agent, or other
distributor to reach consumers
TTI has relationships already in place with insurers and distributors,
including over 200 banks & associations and 4,500 independent agents.
• Banks - Virtual Advisor will improve customer retention and open a new source of revenue.
• Independent Agents - will use Virtual Advisor to cross sell to existing customers and attract new customers.
THE SIGNIFICANT MARKET OPPORTUNITY
Virtual Advisor is built for an under-served
U.S. Middle Market of 90+ million consumers
– Boomers and Millennials by age and
Millennial’s are distinct in that they embrace
do-it-yourself behavior in completing a
purchase directly online through
a trusted source.
VIRTUAL ADVISOR RELATIONSHIPS
TTI has relationships with Insurance
Carriers, Banks, Multi-level Marketing
Companies, Wholesale Buying Clubs,
Third Party Administrators, Relationship
Marketers and access to thousands of
Life and Property and Casualty Agents
These important relationships are key
to the effective and rapid deployment
of Virtual Advisor, which will result in
a very quick ramp up of revenue.
GENERATING REVENUE BY MONTH
revenues generated by
4th Month = $155,000
revenues generated by
12th Month = $1.5 million
Business ramps up quickly months 4-12 with:
Addition of branch training
Retirement Plus awareness, as an alternative to the
limited options of CD renewal
A 100 branch bank will easily produce 5,000 sales per
year generating $2.25-$3.75 million in bank Retirement
Plus earnings vs. $0 for CD revenue currently
FIRST 3 MONTHS FROM INITIAL FUNDING
Select existing products, already
filed and approved, by regulators.
Treehouse loads the rates,
features, benefits, forms and
applications on our platform.
3-4 weeks before Virtual Advisor launch,
systems and transmissions between
Carriers, Consumers and Bank
(relationship marketer) are tested.
Compliance sign-off is secured from
each underwriter for each platform
Treehouse is appointed
and licensed directly with
each carrier to avoid
All parties to the contracts are
licensed and paid directly from the
carriers or a qualified TPA selected
The successful launch of Retirement Plus will be
quickly followed by the release of Paycheck
Provider/Two Step Life, generating significantly
increasing revenues from additional
demographics (Ages 22 to 55)
Existing Relationship Partners will be
To make it all happen, TTI has a strong
management team with backgrounds in
financial services - specifically insurance,
direct marketing, and technology.
We have experience delivering and
selling insurance products direct
through bank channels.
In addition, we are tech savvy in the
design and building of effective online
learning programs and web site
technology, as well as in management
of online customer processes.
Initial product launch, Retirement Plus, in 90 days.
Additional product rollouts in 30-45 day intervals
Revenue model consists of carrier licensing fees and
Conservative 1st year revenue forecast for TTI in the $2.5 million
to $3.5 million range with the ability to scale up quickly
Attractive margins and EBITDA positive in months 6-12
Company structure - Delaware C Corporation
NDING Initial Funding - $1,000,000$600,000
Funding method is flexible and can be structured in the form of
equity, loans, or convertible notes.
Funding will allow TTI to link Virtual Advisor to insurers, banks,
and third party administrators.
Why invest in TTI?
Unique Direct to Consumer
Scalable platform with a
recurring revenue model
We’ve done it before as start-ups
with and no previous Insurance sales
Exceptional leadership team
with proven expertise
Chase --15,000 Cash Value life sales
achieved in 18 months generating $18
million in premium
Attractive EBITDA margins
and ROI for shareholders
Shawmut -- $750 million in CD conversions
(annuity sales) completed during 12 month
Sell within 3 years at an
attractive valuation given
our overall financial profile
Large market opportunity of underserved
consumers. Focus will be on Banks and
Credit Union Relationship Marketing
DISCLAIMER & CONTACT INFORMATION
The Company is currently seeking to raise up to $1,000,000.
This information does not constitute an offer to sell or purchase a
security which can only be made in accordance with federal and
state securities laws.
Please direct your feedback, interest and referrals to::
Tom Burnham, Founder & CEO
APPENDIX AND SUPPORTING TABLES
BIO: FOUNDER &CEO
Thomas R. Burnham, Jr., Founder & CEO
Over 25 years, experience driving innovation
in delivery of financial services
Built his own multi-agent, multi-line
Pioneered insurance agent networks within
bank branches in the 1980s and 1990s
At AMEX and CONSECO, launched robust profit
centers that generated over $3 billion in annual
annuity sales for Shawmut Bank (now B of A),
Chemical Bank (now Chase), and others.
Don Rawitsch, PhD, President
Over 30 years experience in educational technology,
including staff and managerial positions in product
development, project management, and customer training
Although my field of expertise is education, not insurance, I was excited by Tom’s ideas for using technology to
improve how insurance is sold to underserved markets. I offered the ability to manage the design and building
of Web sites.
Shaken by the advent of corporations such as Google invading the insurance space, it seems the industry has
finally caught on to Tom’s ideas.
We’ve recognized that nothing has the power to create a seismic shift in an industry like the realization that the
customer base is now driven by new motivations.
First, a new generation of customers, with so much information at hand, relies more on recommendations from
people they trust outside of an industry than from the insiders.
Second, as people of all ages adopt digital technologies that allow them to deal directly with the supplier, not
go through intermediary salespersons, the role of the salesperson will be redefined and not be the primary one
in many insurance transactions. These make up the foundation of our business approach.
“How can an investor take advantage of a changing insurance industry?
Support TTI in defining a new approach to the market and using it to capture today’s buyers.”
BIO: CHIEF OPERATING OFFICER
Layne Rodney, Chief Operating Officer
Associated with the Audiovisual/Digital marketplace since
graduating from college. Over 30 years in Sales and
Marketing. Currently a Sales Consultant for 3 video
companies. He will also be helping TTI.
I feel strongly that there is a large segment of the population that is not being
served by Financial Institutions. This is a great opportunity for me to help TTI and
to be involved with launching a great new business I hold a B.S degree from
BIO: CHIEF INFORMATION OFFICER
James E. Sampel, Chief Information Officer
Global CIO and Operational Executive with a solid history of designing
and integrating groundbreaking technology to power innovations across
diverse industries. Drives business value through new operating
efficiencies, system and process automation, faster time-to-market,
improved system uptime, increased customer and employee
satisfaction, and multimillion-dollar cost reductions. Known as the “go to
guy” to drive turnaround and execution of failing projects. Moves easily
among multifunctional and multicultural teams. Trusted leader known for
sound business judgment, out-of-the-box innovation, common sense
and passionate commitment to excellence. MBA in Information Systems;
Bachelor’s in Engineering Technology.
BIO: EXECUTIVE VICE PRESIDENT
Gloria L. Vogel, CFA, Executive Vice President
Experienced insurance investment professional serving
as All-Star analyst at major investment banks, investor
relations at Swiss Re, and as insurance consultant
I joined TTI early this year because I thought it had the right product at the right time and
had the right team. I saw a real opportunity to take advantage of changing market
conditions. Millennials prefer everything digital, and TTI had already developed a software
program enabling insurers to sell online direct to consumers through relationship marketers
such as banks.
Having been an All-Star insurance analyst at major investment banks, I was well aware of
the industry’s need to grow revenues, and how TTI’s software would enable insurers to
reach currently underpenetrated markets. I saw a huge market opportunity and first mover
advantage as the industry attempted to move toward digital marketing. With extensive
industry knowledge and contacts, I could see the need for P&C agents to extend their
reach through TTI’s product as well as for L&H agents, banks and associations to develop
more efficiencies. Insurers would welcome any cost savings that could be derived from
adoption of this marketing approach.
BIO: RELATIONSHIP MANAGER
Joy M. Rendahl, Relationship Manager
A licensed financial advisor with nineteen years background in
private banking, she helped open the Greenwich offices of two
Private Banks. She has worked trading private equity, fundraising
as a professional, and providing financial analysis for the shipping
industry. She has a Stanford statistics degree.
Having spent most of my life in financial circles, I am well aware of the unrealized potential in
the cross-selling of consumer products that has long frustrated our industry. This so-called “pot
of gold” is now available. The Treehouse solution offers a real opportunity to reach deeper into
the financial decisions of present customers by allowing them to self-determine the
attractiveness of doing additional business with their current providers. I also believe that
there is a large underserved consumer marketplace in financial services that will be
enthusiastic about the Treehouse approach. Treehouse has set the stage for a win-win
proposition between financial institutions, their product providers, and their customers.
Pat Wedeking, Chairman,
Life Insurance Direct Marketing
Insurance professional in direct marketing;
President of The Life Insurance Center and
Founding President and current Chairman
of the Board for the Life Insurance Direct
Marketing Association (LIDMA)
Al Konieczka, Executive in
Charge / Sr. Project Manager,
Manager in software, web design & search
optimization, with extensive post-launch
marketing and training experience from his
firm which hosts and maintains websites in
11 languages for the Lion’s Club
VP Business Development
Career insurance executive with TPA
(Third Party Administrator) of voluntary
insurance benefits, offering billing and
administrative website services.
Over 20 years experience selling
underwriting software applications
to the insurance industry, formerly
*(all Treehouse stockholders)
POLICY PROJECTIONS BY PRODUCT
TTI Revenue Year 3
Number of Policies Sold
Property & Casualty
Treehouse Technologies is excited about Virtual Advisor and the potential it
has for the Insurance Industry for expanded growth and profitability
The efficiency savings achieved will allow for better preforming products
being created for “Virtual Advisor” and added to an agent & carrier’s arsenal
Let’s build this together