Transcript Components of an Outstanding Marketing System

Components of an Outstanding
Marketing System
Presented to:
El Marinero Mexican Seafood
Component 1: Strategic Plan
You must know who your market is
and have a plan to reach them
After spending over $700 million on TV ads,
Amazon President Jeff Bezos said
“probably over half of that money was
wasted.”
“The biggest waste in marketing is spending
money on activities that reach the wrong
audience”
Eran Livneh, MarketingProfs.com
Component 2: Marketing
Outstanding Marketing
brings prospects to you
“It is easy to judge your
marketing. How many people
are looking for you?”
David Ogilvy
“I am the world's worst
salesman, therefore, I must
make it easy for people to buy.”
F. W. Woolworth
Component 3:
Acquisition Systems
Marketing is useless
without Acquisition
“It used to be that people needed
products to survive. Now
products need people to
survive."
Nicholas Johnson
“If you are in business you are in
sales. Period.”
Robert Kiyosaki
Component 4:
Retention Systems
It costs 5 times more to
attract a new customer
than to keep one
"One customer, well taken care of,
could be more valuable than
$10,000 worth of advertising.“
Jim Rohn
"The purpose of business is to
create and keep a customer."
Peter Drucker
Component 5: Testing
In today’s competitive
market you must constantly
test & modify
“Test fast, fail fast,
adjust fast.”
Tom Peters
“It is not the strongest of the species
that survives, nor the most
intelligent, but the one most
responsive to change.”
Charles Darwin
Research Findings
Thousands of Prospects are
Looking for your Products
Keyword
Searches
Predict 24 hrs
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65
10
10
8
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Total Searches For Just These:
91
154
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El Marinero
Cannot Be Found, Yet!
Results of
El Marinero
Internet Business Analysis
Component
Strategy
Marketing
Acquisition
Retention
Testing
Overall
Score
15
12
14
10
7
58
Scale
93-105
80-92
66-79
0 - 65
Excellent
Good
Fair
Poor