Transcript 29.05 Planx

MARKETING
STRATEGIES
LEARNING INTENTIONS
Students will be able to:
Describe the ‘Product’ stage of the ‘4 Ps’ of
marketing and evaluate current products with
respect to these
Resume work on their Virgin Australia project
Note: make sure you take notes as we go!
Also, open up to page 309 of your textbooks.
THE MARKETING MIX
1. PRODUCT
What is a product?
1. PRODUCT
How can we classify products?
1. PRODUCT
Will the product’s classification impact on its
marketing strategy?
1. PRODUCT
Product Development
1. PRODUCT
Product Development
Check out the link on our wiki
(Google’s development
process)
1. PRODUCT
Why do some products succeed & others fail?
Read page 311 and compete activity 18.2
1. PRODUCT
The Product life-cycle
Check out the Blu-ray vs HD DVD link on the wiki.
1. PRODUCT
The Product life-cycle
Flip to page 312.
PRODUCT LIFE-CYCLE
“The worst sort of business is one that grows rapidly,
requires significant capital to engender the growth,
and then earns little or no money. Think airlines.
Here a durable competitive advantage has proven
elusive ever since the days of the Wright Brothers.
Indeed, if a farsighted capitalist had been present at
Kitty Hawk, he would have done his successors a
huge favor by shooting Orville down.”
- Warren Buffett