Transcript green home products marketing plan

GREEN HOME PRODUCTS
MARKETING PLAN
WHO ARE WE
Our mission is to create the world’s safest, most effective
pesticides based on natural ingredients.
Green Home is dedicated to providing
consumers with a safe alternative to
synthetic insecticides that may be
harmful to pets and children.
We have 15 years of scientific research and a wealth of patents behind us. We
make the only 100% safe insecticide that is proven to work. We offer the only
complete line of EPA exempt pesticides sold in the US.
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PRODUCTS OF GREEN HOME
Green Home Offers a successful Line of
Products, All Organic to Solve Common
Insect, Weed, and pest Control Problems
•Ants and Roach Killer -Check Out
•Flying Insects Killer
•Wasp and Hornets -No Stingers
•Repellent -Invisible
•Garden Insects -Be Gone
•Home Pest Control
•Granules
•Mosquitoes and Ticks -Abolisher
•Spider -Taker Outer
•Weeds and Grass- Annihilator
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WHAT’S NEW?
Water, rosemary oil, thyme oil, clove oil, wintergreen oil, lecithin, and
octadecenoic acid potassium salt.
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SWOTT ANALYSIS
Strengths (internal) Revolutionary Products, Organic,
Unique, Growth
Weaknesses (internal) Shipping Demands,
Unprecedented Growth, Delays
Opportunities (external) Retailers, Individuals,
Businesses, improved Customer Service
Threats (external) Cheaper Synthetic Products in Local
Hardware Stores
Trends (external) Consumers Going Green
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WHO NEEDS ORGANIC FUNGICIDE?
•Individuals, Families and businesses serious
About Safe Additives
•Organic Goods Retailers
•Home Improvement Stores
•Specialty Shops
•Landscapers
•Nurseries
•
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WHO ARE OUR COMPETITORS?
•We are the first to introduce an organic garden
fungicide!
•Competition catching onto concept of organic
pesticides: it’s only a matter of time before they
duplicate our fungicide and try to cut us down.
•Fear the synthetic fungicide makers; it’s all some
consumers are aware of currently.
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SEGMENTATION
Step 1: Identify the Broad Market Gardening Supply Consumers
Step 2: Analyze Consumer Needs Fungus Control, Safe for Family
Step 3: Formulate Narrower Markets Organic Solution Seekers
Step 4: Identify Determining Dimensions Price, Convenience, Easy
to Find
Step 5: Possible Segment Markets Green Eco Friendly Product
Seekers with Gardens, Weekend Warrior Gardeners, Home
Owners, Families with Children and Pets
Step 6: Evaluate Consumer Behavior in Segment Markets:
Evaluating Organic Alternative Products already on the market to
determine Behaviors
STEP 7: Estimate the size of each market segment Biggest
Consumption from Home Improvement Stores Customers, Niche
Markets Later
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DIFFERENTIATION AND POSITIONING
• Leading Organic Pest Control Market
•Studies Show Organic Choices Preferred by
Consumers
• Trusted Brand Name
•First Fully Organic Fungus Control Product
Produced
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PRODUCT LIFE CYCLE
We are in the Introduction stage of the product life cycle
•Brand Recognition
•Obtain Trademarks and Patents
•Identify Distribution Channels
•Introduce Fungus Control to Loyal
Customers of the Green Home Brand and
educate consumers about benefits of
organic fungus control
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•Anticipate Growth
MARKETING MIX: PRODUCT
•Type: Organic Garden Control
•Features: Totally Safe, All Organic, Effective Control,
Comparable price to Synthetic Brands
•Identification: Green Home Garden Fungus Control,
Packaging Supplied from outside Vendor branded with our
Fungus Control Art (Still Being Developed)
•Product Method/ Delivery: Manufactured in Raleigh, NC
with Organic Supplies from Organic Farmers Across the
Country, Trucked from Our Facility to Stores Warehouses
Across the Country, Packing and Shipping Department for
Individual Orders in House.
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MARKETING MIX: PRICE
Fixed and variable costs.
Competition
Company objectives
Proposed positioning strategies.
Target group and willingness to pay.
Green Home Will Use Competition pricing: Setting a price in comparison
with competitors.
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MARKETING MIX: PLACE
Organic Ingredients from Certified
Organic Farms
•Manufactured in Raleigh, NC
Facility
Trucked All Over the Country
to Current Distributors of
Green Home Products
Sold to Consumers
Sold From Our
Web Site
Sold In Stores Across
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the Country
MARKETING MIX: COST
•Production Costs have been kept to a minimum using the
same manufacturing processes with different ingredients
•Distribution costs are coinciding with current distribution
costs.
•Overhead All natural ingredients in the fungicide are
comparable to that of the pest control products.
•Sales This product will be sold together with the rest of
the line causing no increases.
•Marketing We will spend the most money on marketing
the product
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PROMOTION
• Acquire
New Customers
•Provide Information of
Benefits
•Product Awareness
•Website
•Advertising in Big Retail
Stores
Home and Garden Seminars
Trade Shows
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BUDGET
•Manufacturing
•Distribution
•Promotions
•Marketing Communications
•Advertisements
•Trade shows
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CONTROL AND MONITOR
Set goals and make them clear. Review progress regularly.
Monitor sales, marketing to sales expenses, and market
share.
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